Netconcepts

Last updated
Netconcepts.png

Netconcepts was a web marketing and web development agency founded by Stephan Spencer and headquartered in Madison, Wisconsin. Netconcepts specialized in SEO for Fortune 500 ecommerce companies and major media brands. Netconcepts was acquired in January 2010 by Covario, which was then the nation's largest independent SEM (search engine marketing) and SEO (search engine optimization) solutions provider, offering both software and marketing services for paid and organic search management. [1] [2] Covario was itself acquired in 2014 by Dentsu Aegis, a multinational media and digital marketing communications company. [3]

Contents

Overview

In 1995, the web development company Internet Concepts LLC was founded by its president Stephan Spencer, eventually renaming itself to Netconcepts LLC. [4] [5] [6]

In 2000, A New Zealand office, Netconcepts Ltd., was opened by Spencer in Browns Bay, Auckland and then later, Christchurch. Netconcepts Ltd. was the design and production arm of Netconcepts LLC, the office in Madison. [7] The majority of the over 50 staff wereemployed in the New Zealand office though some of the owners and key executives were based in Madison. [8] The company was featured in a case study by the New Zealand Government's Work-Life Balance Project. [9]

Netconcepts had many large corporate American clients which totaled 70% of their client list, the other 30% were New Zealand-based clients. [10] In 2005, Netconcepts earned $5 million in revenue. [11] Some of the American clients included the Carter Center, [12] PartStore.com, [13] Verizon, [14] Van Dykes Taxidermy, [15] Countrywide Financial, Steve Spangler, [11] and Discovery Channel. New Zealand clients include New Zealand Post and Prime Television. [16]

Netconcepts China was founded in 2008 and continues to operate, with headquarters in Beijing and offices in Shanghai, Chengdu and Jinan. [17] Amazon China, Huawei and eBay are among their clients. [18]

After acquiring Netconcepts LLC, Covario Inc. phased out use of the Netconcepts brand name. [19]

In 2003, Netconcepts released a report titled The State of Search Engine Cataloging, which showed 99 of the then Catalog Age 100 companies had not optimized their website for search engines. The other company did not have a website. Brian Klais, vice-president of their e-business sector, and Stephan Spencer said to Multi Channel Merchant: "the vast majority of sites analyzed had sizable chunks of their site inaccessible to search engine spiders, mostly due to search-engine-unfriendly dynamic URLs and navigation based on Java, JavaScript, or Flash." [20]

White paper

Netconcepts released a white paper in 2006, detailing the aspect of long tail searches and the value of having them. The white paper says that the amount of unbranded keyword traffic is about seven million searches a month. A previous study showed that Google served up the most unbranded searches, 80.7%. [21] Netconcepts then went into detail about how to optimize a website for long tail searches, such as changing from dynamic to static URLs so a search engine can index the page easier, rewrite title tags, and copy optimization. [22] [23] [24]

Related Research Articles

Meta elements are tags used in HTML and XHTML documents to provide structured metadata about a Web page. They are part of a web page's head section. Multiple Meta elements with different attributes can be used on the same page. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

A microsite is an individual web page or a small cluster of pages which are meant to function as a discrete entity within an existing website or to complement an offline activity. The microsite's main landing page can have its own domain name or subdomain.

Dentsu International is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relations firm Dentsu. Its principal services are communications strategy through digital creative execution, media planning and buying, sports marketing and content creation, brand tracking and marketing analytics. It is organised into ten main divisions: Carat, Dentsu, Dentsu media, mcgarrybowen, Merkle, Fountainhead MKTG, Posterscope, Isobar, Soap Creative, iProspect and Vizeum. Dentsu Aegis Network manages all the Dentsu inc. owned businesses outside the Japan market, which includes the former Aegis Group business that it acquired in 2013. It also includes 360i, Amplifi, Amnet, BJL, Grip Limited, The StoryLab, Data2Decisions, Mitchell Communications, Cardinal Path and psLIVE. It has 35,000 people across 145 countries.

Danny Sullivan (technologist)

Danny Sullivan is an American technologist, journalist, and entrepreneur. He was the chief content officer at Third Door Media, and co-founded Search Engine Land, an industry publication that covers news and information about search engines, and search marketing, SEO and SEM topics. Third Door Media also produces Marketing Land, a sister website that covers broader digital marketing topics including social media, display advertising, email marketing, analytics, mobile, and marketing technology. Search Engine Land and Marketing Land are owned by Third Door Media, of which Danny Sullivan was partner and chief content officer. He retired from his position as chief content officer at Third Door Media in June 2017.

A Website content writer or web content writer is a person who specializes in providing relevant content for websites. Every website has a specific target audience and requires the most relevant content to attract business. Content should contain keywords aimed towards improving a website's SEO. A website content writer who also has knowledge of the SEO process is referred to as an SEO Content Writer.

Search advertising

In Internet marketing, search advertising is a method of placing online advertisements on web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published content.

Keyword research is a practice search engine optimization (SEO) professionals use to find and research search terms that users enter into search engines when looking for products, services or general information. Keywords are related to queries, which are asked by users in search engines. There are three types of queries : 1. Navigational Search Queries 2. Informational Search Queries 3. Transactional Search Queries. Search engine optimization professionals first research keywords, and then align web pages with these keywords to achieve better rankings in search engines. Once they find a niche keyword, they expand on it to find similar keywords. Keyword suggestion tools usually aid the process, like the Google Ads Keyword Planner, which offers a thesaurus and alternative keyword suggestions. Google's first party data also aids this research through the likes of Google autocomplete, related searches or People Also Ask.

Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO). In other words, search analytics helps website owners understand and improve their performance on search engines based on the outcome, for example identifying highly valuable site visitors, or understanding user intent. Search analytics includes search volume trends and analysis, reverse searching, keyword monitoring, search result and advertisement history, advertisement spending statistics, website comparisons, affiliate marketing statistics, multivariate ad testing, et al.

360i Digital Marketing Agency

360i is a New York City-based digital agency founded in 1998. It is a business unit of Dentsu.

Insight Online is a New Zealand-based online marketing agency that provides search engine marketing (SEM), search engine optimization (SEO) and Google Analytics services. The company has offices based in Auckland, New Zealand and has been running since 2012.

Covario, Inc. was an American search marketing agency and technology firm based in San Diego, California. The company specialized in international search engine marketing services and provided software tools for SEO, paid search, social media marketing, analytics, and local search optimization. Its customer base included technology, consumer electronics, financial services, retail, ecommerce, media, entertainment, publishing, and consumer packaged goods organizations. Covario was acquired by the Dentsu Aegis Network in September 2014, and combined with iProspect, the network's performance marketing arm, in early 2015.

Hummingbird is the codename given to a significant algorithm change in Google Search in 2013. Its name was derived from the speed and accuracy of the hummingbird. The change was announced on September 26, 2013, having already been in use for a month. "Hummingbird" places greater emphasis on natural language queries, considering context and meaning over individual keywords. It also looks deeper at content on individual pages of a website, with improved ability to lead users directly to the most appropriate page rather than just a website's homepage.

ReachLocal, Inc. (ReachLocal) is an online marketing and advertising provider for advertising to consumers in local markets. It provides Internet and mobile Internet marketing to business clients in the United States, Europe, Asia and Australia. It is a division of Gannett.

Conductor was founded in 2006 as a marketing services company, and launched its SaaS platform, Conductor Searchlight, in 2010. The company’s primary product is Conductor Searchlight, a cloud-based SEO & Content Marketing platform. Conductor also provides recommended actions for optimizing digital marketing metrics and increasing revenue.

Stephan Spencer

Stephan Spencer is a three-time author under the O'Reilly Media brand, search engine optimization (SEO) expert, inventor, podcaster, speaker, and founder of Netconcepts.

Eric Enge

Eric Enge is a search engine optimization (SEO) consultant, businessman, author, and public speaker. He is the founder of Stone Temple Consulting.

Ashmanov & Partners

Ashmanov & Partners — Russian privately held company specializing in Information technologies, online marketing, software development, and AI-powered software. Founded in 2001 by Igor Ashmanov and ex-Rambler top managers, it has multiple subsidiaries in the same industry.

Semrush is a SaaS platform. It is often used for keyword research and online ranking data, including metrics such as search volume and CPC. The platform also collects information about online keywords gathered from Google and Bing search engines. It was released by Boston-based company Semrush Inc, founded by Oleg Shchegolev and Dmitri Melnikov. As of 2020, the company has 980 employees, working in offices from Boston, Philadelphia, Czech Republic, Cyprus and Russia.

References

  1. ↑ "Netconcepts Acquired By Covario". searchengineland.com. 2010-01-12.
  2. ↑ "Covario Acquires Netconcepts: Software and SEO Services for Results and ROI". WebPieRat.com. 2010-01-12.
  3. ↑ Schwartz, Barry (17 September 2014). "Covario To Be Acquired By Dentsu Aegis Network, Rio SEO To Remain Independent". Search Engine Land. Retrieved 21 May 2015.
  4. ↑ Who We Are Netconcepts
  5. ↑ Interactive Marketing: Interactive Online and Offline Marketing School of Business, University of Wisconsin-Madison
  6. ↑ EXPORTING MARKETING: Global Naivety? – New Zealand Marketing Magazine, August 2006. Accessed on February 27, 2007.
  7. ↑ Stephan Spencer profile LinkedIn
  8. ↑ Doing business half a world away. By Wilson Owen, Independent Financial Review. 22 November 2006.
  9. ↑ Case Study - Stephan Spencer Work/Life Balance, Department of Labour
  10. ↑ Shaw, Steven (November 15, 2005). "Searching for better returns". The New Zealand Herald . Retrieved October 30, 2011.
  11. 1 2 Jason Stein: Netconcepts Helps Sites Stand Out. Published by Wisconsin State Journal on October 13, 2005. Accessed on February 27, 2007
  12. ↑ Russell Brown: Blog on by Unlimited on September 1, 2005. Accessed February 27, 2007.
  13. ↑ Partners with Netconcepts TMCnet December 6, 2006
  14. ↑ US Telco Signs Up To Auckland-based Netconcepts Scoop December 23, 2004
  15. ↑ Pamatatau, Richard (January 20, 2004). "Netconcepts to run site for US taxidermy firm". The New Zealand Herald . Retrieved October 30, 2011.
  16. ↑ Our Clients Netconcepts
  17. ↑ "Video transcript: Allen Qu on staying relevant in China". The University of Auckland. Retrieved 21 May 2015.
  18. ↑ "About Netconcepts". Netconcepts China. Retrieved 21 May 2015.
  19. ↑ Kaye, Kate (12 January 2010). "Covario to Phase Out Netconcepts Brand in Acquisition". ClickZ News. Retrieved 21 May 2015.
  20. ↑ Seeking Search Engine Optimization Multi Channel Merchant January 1, 2003
  21. ↑ Mickey Alam Khan: Netconcepts Study: Google Tops for Nonbranded Online Searches DM News January 24, 2006
  22. ↑ "Search Engine Optimization" . Retrieved 10 March 2015.
  23. ↑ Matt Griffin: Search Engine Optimization: Strategies to Increase Traffic for Long-tail Keywords Catalog Success August 8, 2006
  24. ↑ "SEO Audit Agency" . Retrieved 15 June 2021.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.