Never Say Die Records

Last updated
Never Say Die Records
NSD Records Nuevo Logo.jpg
Official logo for Never Say Die Records (since 28 July 2015)
Founded17 July 2009;16 years ago (2009-07-17)
Founder SKisM
Nicholas "Mobscene" Sadler
Defunct2 April 2022;3 years ago (2022-04-02)
StatusInactive
Genre
Country of originUnited Kingdom
Location Clacton-On-Sea, England, United Kingdom
Official website wewillneversaydie.com

Never Say Die Records (NSD), commonly referred to and known as Never Say Die, was a British electronic music record label well-known for releasing bass music, dubstep, and trap music records [1] The label was home to artists such as Dodge & Fuski, Dr. Ozi, Eptic, Habstrakt, Kompany, Megalodon, LAXX, Spag Heddy, Must Die!, Trampa, and Zomboy. [2]

Contents

History

Never Say Die's first and previous logo Never say die.jpg
Never Say Die's first and previous logo

Never Say Die was founded and incorporated as a limited company (LTD) in London on 17 July 2009 by two dubstep artists: Thomas Petais (aka SKisM) [3] and Nicholas "Mobscene" Sadler. [4] Petais founded Never Say Die because he "wanted to continue making bass music and working in the industry" due to the decline of the breaks scene; a scene he used to be in. [5] On 7 December 2009, Never Say Die released its very first single, with remixes from other artists, called Ruffneck 09 by Ctrl-Z & The Freestylers with vocals from Reggae artist Navigator.

The name "Never Say Die" is a reference to a quote "Goonies Never Say Die" from the 1985 film called The Goonies. Petais owned merchandise from the film, and selected the name for the label because of that fact. [5] [6]

In February 2013, Never Say Die launched its very first sublabel called No Tomorrow Recordings as "a new platform for artists wanting to reach out to other genres [outside of Never Say Die's primary genres] like electro, trap and much more". [7] On 6 May 2013 the label collaborated with electronic music news outlet Your EDM to set up a launch party to celebrate the release of Eptic's Mastermind EP. [8]

In April 2014, the label won Best Label from The Bass Music Awards (BMA). [9] [10]

Never Say Die moved its headquarters twice: first from London to Birmingham, England in 2016 and, finally to its current location, from Birmingham to Clacton-on-Sea, England in 2021. [4]

In 2019, Never Say Die celebrated its 10th anniversary by going having various of its artists perform at the Shrine Exposition Hall in Los Angeles, the Mission Ballroom in Denver, Electric Brixton in London, and the Eden Club in Chengdu [11] [12] [13] [14]

On 2 April 2022 Never Say Die announced and explained that it would no longer release any more tracks due to its team "achiev[ing] everything [it] set out to do (and more...)" and wanting "to move onto other things". [15] [16] [17] The record label hasn't dissolved, thus making the label inactive instead. [4]

Never Say Die Records: Black Label

Official logo of Never Say Die Records: Black Label Nsdblacklabellogo.jpg
Official logo of Never Say Die Records: Black Label

On 30 March 2014 Never Say Die launched a sublabel called Black Label where its darker-themed, and "simple but wonky groove[d]" tracks were released. Black Label was started because for a sound to accommodate the "new underswell of dubstep that was happening at the time". [18] [10] [19] [5] Those that were considered more melodic submissions were released on NSD. In March 2021, the sublabel was discontinued due to the music, being released on both NSD Black Label and NSD, sounding relatively indifferent from one another, compared to both labels' respective vision. [20] [21] The record label released 2,000 free NFTs via to commemorate the sublabel's legacy. [22] [23]

Controversy with Disciple Records

In 2013, Never Say Die's founders co-founded, along with Dodge & Fuski, Disciple Records. In 2017, Petais accused Disciple Records, via Facebook and Twitter, of "copying [Never Say Die's] marketing scheme". Disciple Records acknowledged that while Never Say Die "contributed towards early label expenses..." and "introduc[ed]. numerous contacts" to set itself up for success, it rebutted by stating that it wasn't a "marketing ploy on [Disciple's] part". [24] [25]

Artists

Discography

Compilation Albums & EPs

The record label released a total of 53 compilation albums and EPs on its primary label and Black Label to showcase music by its artists.

Never Say Die Records

TitleDetailsRecording Type
Never Say Die (Deluxe Edition) [121] Album
Spectrasonic
  • Released: 5 November 2012
  • Format: Digital download
EP
Never Say Die, Vol. 2 [122]
  • Released: 21 April 2013
  • Format: Digital download
Album
Never Say Die Fifty [123]
  • Released: 16 December 2013
  • Format: Digital download
Never Say Die, Vol. 3 [124]
  • Released: 20 October 2014
  • Format: Digital download
Never Say Die, Vol. 4
  • Released: 22 January 2016
  • Format: Digital download
Never Say Die One Hundred [5]
  • Released: 10 March 2017
  • Format: Digital download
Never Say Die, Vol. 5 [125]
  • Released: 11 December 2017
  • Format: Digital download
Never Say Die, Vol. 6 [126]
  • Released: 14 December 2018
  • Format: Digital download
Black Ops: Enhanced
  • Release: 17 September 2021
  • Format: Digital download

Never Say Die: Black Label

TitleDetailsRecording Type
Black Label Vol. 1 [18]
  • Released: 31 March 2014
  • Format: Digital download
EP
Black Label Vol. 2
  • Released: 12 May 2014
  • Format: Digital download
Black Label Vol. 3
  • Released: 20 October 2014
  • Format: Digital download
Black Label XL [127]
  • Released: 26 January 2015
  • Format: Digital download
Album
Black Label XL 2 [128]
  • Released: 20 July 2015
  • Format: Digital download
Black Label XL 3 [129]
  • Released: 28 March 2016
  • Format: Digital download
Black Label XXL [130]
  • Released: 23 September 2016
  • Format: Digital download
Black Friday Vol. 1
  • Released: 16 December 2016
  • Format: Digital download
EP
Black Ops I
  • Released: 21 December 2016
  • Format: Digital download
Black Friday Vol. 2
  • Released: 13 January 2017
  • Format: Digital download
Black Friday Vol. 3
  • Released: 10 February 2017
  • Format: Digital download
Black Friday Vol. 4
  • Released: 10 March 2017
  • Format: Digital download
Black Ops II [131]
  • Released: 20 March 2017
  • Format: Digital download
Black Friday Vol. 5
  • Released: 7 April 2017
  • Format: Digital download
Black Friday Vol. 6
  • Released: 5 May 2017
  • Format: Digital download
Black Friday Vol. 7
  • Released: 2 June 2017
  • Format: Digital download
Black Friday Vol. 8
  • Released: 30 June 2017
  • Format: Digital download
Black Friday Vol. 9
  • Released: 28 July 2017
  • Format: Digital download
Black Friday Vol. 10
  • Released: 25 August 2017
  • Format: Digital download
Black Friday Vol. 11
  • Released: 22 September 2017
  • Format: Digital download
Black Label XL 4
  • Released: 25 September 2017
  • Format: Digital download
Album
Black Ops III
  • Released: 16 October 2017
  • Format: Digital download
EP
Black Friday Vol. 12
  • Released: 20 October 2017
  • Format: Digital download
Black Friday Vol. 13
  • Released: 17 November 2017
  • Format: Digital download
Black Friday Vol. 14 [132]
  • Released: 24 November 2017
  • Format: Digital download
Black Friday Vol. 15
  • Released: 26 January 2018
  • Format: Digital download
Black Friday Vol. 16 [133]
  • Released: 23 February 2018
  • Format: Digital download
Black Friday Vol. 17
  • Released: 30 March 2018
  • Format: Digital download
Black Friday Vol. 18 [134]
  • Released: 27 April 2018
  • Format: Digital download
Black Friday Vol. 19
  • Released: 25 May 2018
  • Format: Digital download
Black Friday Vol. 20
  • Released: 29 June 2018
  • Format: Digital download
Black Friday Vol. 21
  • Released: 27 July 2018
  • Format: Digital download
Black Ops XL [135]
  • Released: 27 August 2018
  • Format: Digital download
Album
Black Friday Vol. 22
  • Released: 31 August 2018
  • Format: Digital download
EP
Black Friday Vol. 23
  • Released: 28 September 2018
  • Format: Digital download
Black Label XL 5
  • Released: 22 October 2018
  • Format: Digital download
Album
Black Friday Vol. 24
  • Released: 26 October 2018
  • Format: Digital download
EP
Black Ops IV [136]
  • Released: 28 January 2019
  • Format: Digital download
Black Ops XL II
  • Released: 10 May 2019
  • Format: Digital download
Album
Black Label XL 6 [137]
  • Released: 9 August 2019
  • Format: Digital download
Black Ops V
  • Released: 26 August 2019
  • Format: Digital download
EP
Black Label XL 7 [138] [139]
  • Released: 25 September 2020
  • Format: Digital download
Black Ops XL III
  • Released: 4 December 2020
  • Format: Digital download
Album

See also

References

  1. ↑ "Never Say Die · Record label ⟋ RA". Resident Advisor. Archived from the original on October 21, 2021. Retrieved 2025-03-20.
  2. ↑ "Zomboy In Hartford". Hartford Courant . Vol. 178, no. 163. Hartford, Connecticut. June 12, 2014. p. U7 – via Newspapers.com.
  3. ↑ "On The Fly". Sun-News . Myrtle Beach, South Carolina. November 7, 2013. p. 2 – via Newspapers.com.
  4. 1 2 3 "NEVER SAY DIE RECORDS LTD overview - Find and update company information - GOV.UK". Find and update company information. Companies House (British Government). Archived from the original on March 20, 2025. Retrieved 2025-03-19.
  5. 1 2 3 4 5 6 Jenkins, Dave (2017-03-13). "SKisM: "Never Say Die isn't a name, it's an attitude"". UKF. Archived from the original on March 20, 2025. Retrieved 2025-03-20.
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  7. ↑ Mason, Kerri (February 27, 2013). "Zomboy, "Here To Stay': Exclusive Song Premiere". Billboard . Archived from the original on December 6, 2022. He's following it up with "Here To Stay," a glossy new single out March 4 on NSD's new imprint No Tomorrow, meant to expand the label's focus from its dubstep specialty... "The big difference between the two labels will be purely musical," says Zomboy. "Never Say Die has built an incredible reputation around the world of dubstep, and is often seen to be at the forefront of the genre. No Tomorrow, however, will be a new platform for artists wanting to reach out to other genres like electro, trap and much more."
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  9. ↑ "BEST LABEL 2014 - The Bass Music Awards". The Bass Music Awards. 2014-07-15. Archived from the original on 2015-04-14. Retrieved 2025-05-26.
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  39. 1 2 Ullah-Blocks, Jayce (January 5, 2019). "BloodThinnerz Release Incendiary "Pick It Up" From New 'Gravedigger' EP". EDM Identity. Archived from the original on July 5, 2025.
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