Oba Orin (Yoruba: King of Music) is the third studio album by Nigerian singer Jaywon. It was released on 5 April 2016 by Next World Music. The album features guest appearances from Seriki, May D, Sojay, Stormrex, Olamide, Obesere, Reekado Banks, Kefchild, Kris D'razor, Eddy Kaddie, Reminisce, Mode 9, 9ice,Tiwa Savage, FMG, Vector, Phyno, Small Doctor, Cayana, YQ, and Oritse Femi. Jaywon enlisted production from Mr Ejor, Ben Jossy, Blaq Jerzee, TMode, Young Jonn, Metro on D Beat, Weird One, Psalm Jazzy, and Luminary Beat. Oba Orin serves as a follow-up to Meet Jaywon Reloaded (2011).
Following the expiration of his contract with Kennis Music, Jaywon parted ways with the label in 2013 and established his own imprint, Next World Music.[1] The split followed reports of a dispute, with Jaywon reportedly offering to buy out his contract, prompting Kennis Music to urge broadcasters to stop airing his songs until the matter was resolved.[2] Although Jaywon declined to disclose full details, he emphasized his preference to avoid controversy and affirmed that there were no legal issues after the separation.[3] He took creative control under his new label, releasing music independently in the lead-up to Oba Orin.
Singles
The album's lead single is the remix to Jaywon's hit single "Madantin" which features Phyno, May D, and Olamide. Produced by Blaq Jerzee, the song was released on 4 April 2014.[4] The music video for "Madantin"'s remix was released on 4 December 2014, and features cameo appearances from Young John and Minjin. Olamide's verse was removed for an unknown reason.[5] The Vector-assisted "Back to Sender" was released as the album's second single.[6] It was produced by Blaq Jerzee, and its music video was directed by Clarence Peters and features guest appearances from various legendary musicians from the '70s to '90s.[7] The third single "Okun United" features Next World Music act Kefchild and was released on 10 October 2015. Jaywon hails from the Okun tribe in Kogi State, located in Nigeria’s central region, which is the reason behind "Okun United".[8] "Gbawo" featuring YQ was released as the fourth single on 19 October 2015. It was produced by Young Jonn.[9] The fifth single off the album, "Jolly Muke" featuring 9ice, was released on 24 February 2016. Its music video was directed by Unlimited L.A and was released on 29 March 2016.[10] "Kule Lori" featuring Reminisce and Seriki was released on 7 April 2016 as Oba Orin's sixth single. It was produced by Young Jonn.[11] The Metro on D Beat-produced seventh and final single "Champion (Akogun)" was released on 22 April 2016.[12]
Critical reception
Wilfred Okiche of 360nobs praised Oba Orin as a bold, versatile album that shows off Jaywon’s strong vocals and deep roots in indigenous sounds. He called it “a fine collection of sounds that reflects Jaywon’s superior talent and the state of pop music.”[13]Pulse Nigeria's Joey Akan rated Oba Orin a 3/5, applauding the album as a deeply personal and refreshingly honest album where Jaywon blends Yoruba pop with life lessons and heartfelt storytelling. He called it “personal and insightful,” concluding that “it’s like Jaywon performed personally for you, in a crowded local venue.”[14]
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