"Odorono" | |
---|---|
Song by The Who | |
from the album The Who Sell Out | |
Released | 15 December 1967 |
Recorded | 11 October 1967 |
Studio | IBC |
Genre | Art pop |
Length | 2:16 |
Label | Track |
Songwriter(s) | Pete Townshend |
Producer(s) | Kit Lambert |
"Odorono" is a song written by Pete Townshend that was first released by English rock band The Who on their 1967 album The Who Sell Out . Townshend sings the lead vocal rather than usual Who lead singer Roger Daltrey. [1] The song praises the virtues of an actual American deodorant named Odorono, branded by Edna Murphey. [2] [3] [4]
The concept behind The Who Sell Out was to make the album sound like a pirate radio station, including fake commercials between the songs. [5] "Odorono" fitted with the concept by being a phony commercial for a brand of underarm deodorant, but it is also a substantial song in its own right. [1] [6] [7] The lyrics tell the story of a woman singer who has just completed a successful performance and awaits a handsome man named Mr. Davidson to come backstage to congratulate her. [4] [6] [8] In the words of Townshend, "it looks like she's all set, not only for stardom but also for true love". [6] But when Mr. Davidson bends over to kiss her, her body odour turns him off, ruining her chances at both stardom and love. [3] [4] [6] [8] The song ends with the admonishment that "Her deodorant had let her down / She should have used Odorono". [4] [8]
The song represents the increasing importance of narrative in Townshend's songwriting. [6] Townshend was proud of the song, stating that he "dug" it because "it was a little story, and although I thought it's a good song, it was about something groovy – underarm perspiration." [6] Of the singer's hopes being disappointed, Townshend went on to say: "And you know, without getting too serious about it, because it's supposed to be very light, that's life. It really is. That really is life." [6]
The Mr. Davidson in the song may have referred to Harold Davidson, who was a famous booking agent in London at the time the song was written. [2] Although the song is a fake commercial, a real deodorant product named Odorono once existed. [1] [8] [9]
The Who recorded "Odorono" on 11 October 1967 at IBC Studios. [10] [11] In addition to singing, Townshend plays rhythm guitar on the song. [1] [3]
"Odorono" has been praised for its projection of bittersweet comedy. Rolling Stone said: "The girl who should have used Odorono is obviously meant to be a laugh, but it is bittersweet laughter. The Who have caught the embarrassing reality of it, and reality is the essence of humor." [4] Authors Steve Grantley and Alan Parker comment on the song's "comical lyrics" while noting that it tells "a melancholy story". [3] Author John Atkins calls the music "attractive" and the lyrics "amusing" and "melodramatic". [1] John Dougan calls the song "an insightful critique of the entertainment industry's elevation of style and appearance over talent, as well as a satire of products as salvation" and states that "the song is unexpectedly heartfelt, partly the result of the anguish expressed in Townshend's voice and the story's cinematic quality". [8] Dougan also remarks on "Odorono"'s "narrative arc and character development" and notes that these qualities allow the listener to sympathise with the singer and feel a little annoyed at Mr. Davidson's "insensitivity and superficiality". [8]
The mono mix of "Odorono" differs significantly from the stereo mix, including a different lead guitar part. [1] [2]
Petra Haden covered the song on her 2005 album Petra Haden Sings: The Who Sell Out . [12] Acme Rock Group covered the song on their 2001 album Star. [13]