| | |
| Headquarters at Deutsche Bank Place, Sydney | |
| Company type | Proprietary limited company |
|---|---|
| Industry | Private Equity |
| Founded | 1998 |
| Founders |
|
| Headquarters | Sydney, Australia |
| Products | |
| AUM | A$14 billion (2025) |
| Website | www |
Pacific Equity Partners (PEP) is a private equity investment firm focusing on transactions in Australia and New Zealand. PEP invests across a range of industries and sectors, in turnaround and growth capital transactions. By 2023, The Australian Financial Review reported PEP to be Australia's largest private equity firm. [1]
It is also said to be Australia's oldest private equity company. [2] The firm, based in Sydney, was founded in 1998 by Rickard Gardell, Paul McCullagh, Simon Pillar and Tim Sims. All but McCullagh previously worked together as executives at Bain & Company. [3] [4]
PEP has generated several buyout funds for investors. By 2022, these funds had $8.6 billion under management. [5] By 2025, these funds had $14 billion under management. [6]
In 2023, the firm launched its first 'Gateway fund,' a mechanism allowing private investors to access global private equity investing with reduced initial investment requirements. The Gateway fund has been delivering returns of up to 20% for two consecutive years. [6] In this approach, capital is distributed into PEP funds alongside funds from high-end global private equity firms such as Bain Capital and Leonard Green & Partners. [7]
A new buyout fund, PEP Fund VII, opened in 2024 [1] [8] and closed in 2025 at a hard cap of 3.2 billion Australian dollars, equivalent to US$2.1 billion. The investors included asset managers in North America and Asia. Recent takeovers include Johns Lyng, which carries out insurance-related repair work. It accepted a takeover offer worth around A$1.1 billion. [9]
Since its establishment in 1998, the firm is understood to have completed 40 private equity buyouts by 2023. [2] Apart from buying and operating large companies, PEP has made 100 "bolt-on" acquisitions in the same 25-period, these are smaller firms, bought and merged with portfolio companies, for their strategic value. [10] Some of the firm's recent investments have included Patties Foods, [11] iNova Pharmaceuticals, [12] the medical devices group LifeHealthcare, [13] the smart metering company IntelliHUB, [14] and Evolution Healthcare. [15]
PEP claims to have "at least doubled" investor monies in 12 of its previous 13 deals, which have included the purchase, restructure and resale of several Australian and New Zealand companies such as Spotless, Hoyts and Frucor. [2] [16] The one business in this set that did not double its value was Patties, being resold at a multiple of 1.7, due to low post-Covid earnings for that food group. [17] [8]
PEP invites investors to access the value their corporate acquisitions generate. This is through five product sets, described as "investment strategies." [18] [19]
PEP Gateway is the firm's most recent investment strategy, launched publicly in 2022. [23]
The following schedule indicates the businesses PEP has targeted and acquired and which they continue to own and manage, current to February 2024.
| Investment | Year Acquired | Description of Transaction | Refs. |
|---|---|---|---|
| ATOM | 2023 | Purchase of an 80% stake in the industrial safety and cleaning equipment company, to be held in Fund VII | [25] [26] |
| Zenith Energy | 2020 | Public to Private. Agreed in March 2020, with PEP acquiring the thermal and sustainable power company at $1.01 per share, valuing Zenith's equity at A$150 million at that point. Business now held in the PEP fund known as "SAF I." | [27] [28] |
| Magentus | 2020 | Public to Private. The health technology formerly known as Citadel Group ASX was delisted in deal led by PEP, as part of a $500 million transaction. Business now held in a fund known as Fund VI. | [29] [30] |
| Modern Star | 2020 | Secondary buyout. Educational resources company acquired in September 2020, valuing its assets at $600 million. Now held in a PEP fund known as Fund VI. | [31] |
| Healthe Care | 2021 | Corporate Carve-out. The private hospital business had been part of China-owned Luye Pharma Group (which retained the Mental Health service arm, renaming it Aurora Healthcare). Now held in a PEP fund known as Fund VI. | [32] |
| Agright | 2022 | Private Vendor. New Zealand based poultry business acquired into the secure assets fund known as SAF I. | [33] [1] |
| Intellihub | 2022 | Secondary. The 'smart metering' business Smart Metering Fund. Held in the PEP fund known as SAF II. | [35] [36] |
| Cranky Health | 2022 | Private Vendor. PEP acquired controlling stake in the weight loss products business, with Adam MacDougall retaining his minority stake. Valuation said to be $200 million, or 10 to 12 times earnings. Held in Fund VI. | [37] |
| Altus Traffic | 2022 | Private Vendor. Traffic management business sold by its founder and chair David Lundberg, for what was said to be $200 million, then on-sold 50% of equity to Brookfield Corporation at $3 billion including debt. Stake is held in Fund VI. | [38] |
| iNova Pharmaceuticals | 2022 | Corporate Multinational Carve-Out. Co-investment with TPG Inc. in the consumer healthcare products, its value estimated at $2 billion. Held in fund known as Fund VI. | [2] [39] |
| UP Education | 2023 | Secondary. Australasian private education provider with 30 campuses was first purchased by PEP in 2016, following leveraged buy out, valued at NZ$540 million in 2023, it has been held in the fund known as Education SPV. | [40] [41] [42] |
In its early years, the firm's investments were dominated by companies in Australia and New Zealand's food and beverages sector. [2] These target businesses included Allied Pinnacle (sold to Nissin Foods in 2019), Frucor (sold to Suntory in 2008), Peters Ice Cream (sold to Froneri in 2014), Tegel Foods (acquired in 2005 from Heinz and sold to Affinity Equity Partners in 2011), Independent Liquor (sold to Asahi Breweries in 2011), [43] and Griffin's Foods (acquired from Danone in 2006 and Universal Robina in 2014 and then sold to Intersnack in 2021), [44] [45] Education and health care, which would later become an investment themes, began with the purchase of the ACG business and Manuka Health, both from New Zealand. [46] [2] Many investments have followed the company's stated goal to purchase businesses of up to $1 billion, lifting financial performance in a five year period, then selling at a multiple. [2]
| Investment | Year Acquired | Description of Transaction | Refs. |
|---|---|---|---|
| Hoyts | 2007 | Purchase valued Hoyts' Australian and New Zealand operations at $440 million, then on-sold to Wanda Cinemas in 2015 for approximately $1 billion. | [47] [48] |
| Independent Liquor | 2006 | Purchased in partnership with Unitas Capital for $600 million, later sold to Asahi Breweries for $1.3 billion in 2011. | [49] [50] |
| Griffin's Foods | 2006 | Acquired from Danone in 2006 for NZ$385 million and sold to Universal Robina in 2014 for A$650 million, later sold to Intersnack in 2021 for A$580 million. | [51] [52] |
| Frucor | 1998 | The first investment made by the firm. Purchased for $NZ67 million, later sold to Suntory in 2008 for A$1.28 billion. | [53] [54] |
| Peters Ice Cream | 2012 | Terms of the deal not disclosed. Was held in their Fund IV before sale to Froneri in 2014, for just under $450 million. | [55] [56] |
| Tegel Foods | 2005 | Acquired from Heinz for $250 million, later sold to Affinity Equity Partners in 2011 for $600 million. | [57] |
| WINconnect | 2019 | Purchase of community energy network provider for deal understood to be worth around $100 million. Sold to Origin Energy in 2021. [58] | [59] |
| Manuka Health | 2015 | Food and healthcare firm saw business transformation recognised for quality management and responsible investing. [60] Purchased in 2015 at NZ$110 million, sold to Hong Leong Group for A$200 million. | [61] [62] |
| Allied Pinnacle | 2015-17 | Acquired Pinnacle Bakery & Integrated Solutions ($200 million), a maker of bakery ingredients and frozen baked products, from Kerry Group in 2015, before adding Allied Mills ($455 million, including debt) in March 2017. Sold to Japan's Nissin Foods for approximately $1 billion in February 2019. | [64] [65] |
| ACG | 2015 | NZ private education provider purchased for NZ$530 in 2015. Divested in 2018 for approximately NZ$500 million to UK-based Inspired Education Holdings. | [66] [67] [68] |
Pacific Equity Partners was founded in Sydney, Australia, in 1998. [69] The founders came from the consulting and banking sectors: Rickard Gardell, Tim Sims, Simon Pillar all from Bain & Company; and Paul McCullagh, from Salomon Brothers. [70]
The company's NZ$50 million deal to purchase Frucor was partially funded by Bain Capital [71] and helped by Mitt Romney, who worked for Bain Capital at the time. [72] This became A$300 million for the company's first fund. Pacific Equity Partners sold half of their Frucor stake at an initial public offering, valuing the company at NZ$200 million. The remaining half was sold to Danone at a valuation of NZ$300 million. PEP investors made over 10 times a return on their investment in the deal. [71]
In two early deals with New Zealand–based Frucor (1998) and Vertex plastics (2000–2002), within months following an initial public offering, the companies lowered profit targets and saw share prices initially fall, until recovering after a subsequent takeover. The New Zealand Herald wrote that Vertex "remains a public relations headage for the firm". [71]
The New Zealand Herald in 2007 reported favorable reviews of PEP's management style from leaders of companies that it had taken private, including from Guardian Healthcare, Communications Group, Tegel Foods, and Griffin's Foods. According to them, PEP was focused on long-term revenue growth and profitability for the involved companies, and not on "financial wizardry". [71]
In 2008, PEP Fund IV closed with $2.7 billion in equity capital. [73]
In 2015, PEP raised PEP Fund V for A$ 2,100,000,000. It exited in 2023 and earned investors a 100% return. The fund made and realized eight profitable investments in eight years, an unusual feat. [2]
In 2017, co-founder McCullagh left the partnership but remained at the firm as an adviser. [70]
In 2017, PEP took legal action against private equity firm Adamantem Capital, claiming that its founders, former PEP employees, used confidential information at their new company. The legal action was denied and the court ruled that PEP must pay all legal costs. [74]
In 2020, PEP raised A$2.5 billion for PEP Fund VI.
In 2023, the Australian Financial Review reported that PEP created a Gateway fund for high–net worth individuals to be able to invest in a suite of private equity funds from sources including PEP, Bain Capital, and Nordic Capital, and Leonard Green & Partners. [75] [76]
In 2025, the company closed PEP Fund VII for A$3.2 billion. [77]
According to the Australian Financial Review, Pacific Equity Partners focuses on "apprenticeship" style modeling, hiring only junior staff and training them over time to build a strong internal culture. The investing decisions and compensation are based on a team level to avoid "hero culture". [2]
PEP screens about 120 buyout candidates per year and typically executes two buyout deals per year. PEP focuses on purchasing companies in mature, stable markets with a potential for growth of at least double earnings, with an exit path after five to seven years. [2] [77]
The company's headquarters are in Deutsche Bank Place, Sydney. [78] [79]