"Particula" | |
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Song by Major Lazer and DJ Maphorisa featuring Nasty C, Ice Prince, Patoranking and Jidenna | |
from the EP Know No Better | |
Released | June 1, 2017 |
Recorded | 2017 |
Genre | |
Length | 3:24 |
Label |
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Songwriter(s) |
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Producer(s) |
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Music video | |
"Particula" on YouTube |
"Particula" is a song performed by American electronic music trio Major Lazer from their EP Know No Better (2017). [1] [2] [3] The song features DJ Maphorisa and vocals by South African rapper Nasty C, Nigerian artists Ice Prince and Patoranking, and Nigerian-American hip hop recording artist Jidenna. [4] [5]
The music video, directed by South African filmmaker Adriaan Louw, was unveiled on October 17, 2017 via the official YouTube channel of the band and major streaming networks. [7] [8] The visual offers an alternative view on a 70's inspired culture. [9] The video was filmed and shot in Johannesburg, South Africa. [10] [11] [12] As of April 2018 [update] , the video has surpassed 50 million views.
Adriaan Louw of Word Africa Production in a press release said they "wanted it to feel like we were shooting a documentary in the 70's". He added, "I've always wanted to shoot a film like this in Johannesburg. It was creating an ideal world within Joburg that was based in the 70's. I wanted it to feel like we were shooting a documentary in the 70's of the culture that could have been in a city where Disco, Funk, Fela Kuti was everywhere. We worked with some great artist who featured on the track. Jidenna flew in all the way from the states and Ice Prince came down from Nigeria. Was also my first time working with fellow South African's Nasty C and DJ Maphorisa." [13] [14]
Credits adapted from YouTube. [15]
Chart (2017) | Peak position |
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US Hot Dance/Electronic Songs ( Billboard ) [16] | 42 |
US Reggae Digital Songs ( Billboard ) [17] | 2 |
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Panshak Henry Zamani. better known as Ice prince, is a Nigerian singer, songwriter, rapper and actor. He rose to fame after releasing "Oleku", one of Nigeria's most remixed songs of all time. He won the 2009 Hennessy Artistry Club Tour. His debut studio album Everybody Loves Ice Prince was released in 2011. It was supported by three singles: "Oleku", "Superstar" and "Juju". In 2013, Ice Prince released Fire of Zamani as his second studio album. The album contained the singles "Aboki", "More", "Gimme Dat" and "I Swear". On 1 July 2015, Ice Prince was announced as the vice president of Chocolate City. He held the position until he left the label in 2016.
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