History
Passionata originated in France in 1988. Its first advertising campaign features working women: a passionate archeologist and a photographer, among others. Within a year, the Passionata brand was successfully launched in Germany, Belgium, and Switzerland.
The 1990s
Passionata launches bold and feminine collections: flounced waist cinchers and low-cut bodices.
The 2000s
Passionata highlights Latin influences by launching colorful, feminine lines reflecting the warmth found in sites such as Naples, Punta Cana, and Managua. The decade’s star line is Passio, available in a broad range of tropical colors.
The 2010s: the Passionista
Passionata introduces the term Passionista to denote the "Passionata woman", described as a modern woman at ease with herself and passionate about fashion, with a sparkling and sexy lifestyle. The Passionista is an icon of la muchacha feliz, glamour and seduction.
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