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Pemberton's French Wine Coca was a coca wine created by the druggist John Pemberton, the inventor of Coca-Cola. It was an alcoholic beverage, mixed with coca, kola nut, and damiana. The original recipe contained the ingredient cocaethylene (cocaine mixed with alcohol), which was removed, just like the alcohol had before it, in 1899 because of a social stigma surrounding the rampant use of cocaine at the time. [1]
French wine coca is a combination of cocaethylene (a unique drug made by mixing cocaine and alcohol) and French wine.
In 1863, a Parisian chemist Angelo Mariani combined coca and wine and started selling it under the name "Vin Mariani". This became extremely popular. Jules Verne, Alexander Dumas, and Arthur Conan Doyle were among literary figures said to have used it, and the chief rabbi of France is quoted to have said, "Praise be to Mariani's wine!" [2] Pope Leo XIII reportedly carried a flask of it regularly and gave Mariani a medal. [3]
Seeing this commercial success, Dr. John Stith Pemberton in Columbus, Georgia – himself a morphine addict following an injury in the Civil War – set out to make his own version. He called it Pemberton's French Wine Coca and marketed it as a panacea. Among many fantastic claims, he called it "a most wonderful invigorator of the sexual organs". [4]
In the 1880s, when former US President Ulysses S. Grant was writing his memoirs, he drank Pemberton's French Wine Coca to fight a painful throat cancer. [5]
In an 1885 interview with the Atlanta Journal , Pemberton claimed the drink would benefit "scientists, scholars, poets, divines, lawyers, physicians, and others devoted to extreme mental exertion." [6] [7] In 1885, when Atlanta and Fulton County enacted temperance legislation, Pemberton scrambled to develop a non-alcoholic version of his popular product. The result was an early version of Coca-Cola. The temperance legislation did not affect the inclusion of coca, which remained in the formula until early into the 20th century, when it was removed under the orders of then-The Coca-Cola Company president Asa Candler; coca leaf extract with the cocaine removed remains one of the flavors in Coca-Cola.
Despite Atlanta's Temperance legislation, production of French Wine Coca continued until Pemberton's death in 1888; in 1887, French Wine Coca sold 720 bottles a day. The Coca-Cola recipe was eventually sold to Candler. [5]
Pemberton claimed astounding medicinal properties for his French Wine Coca, which was marketed as a patent medicine. French Wine Coca was marketed mostly to upper class intellectuals, afflicted with diseases believed to have been brought on by urbanization and Atlanta's increasingly competitive business environment. The beverage was advertised as a cure for nerve trouble, dyspepsia, gastroparesis, mental and physical exhaustion, gastric irritability, wasting diseases, constipation, headache, neurasthenia and impotence. [8] It was also suggested as a cure for morphine addiction, which was increasingly common after the Civil War.
An alcopop is any of certain mixed alcoholic beverages with relatively low alcohol content, including:
Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 94 in the 2024 Fortune 500 list of the largest United States corporations by total revenue. Based on Interbrand's "best global brand" study of 2023, Coca-Cola was the world's sixth most valuable brand.
Cola is a carbonated soft drink flavored with vanilla, cinnamon, citrus oils, and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was imitated by other manufacturers. Most colas originally contained caffeine from the kola nut, leading to the drink's name, though other sources of caffeine are generally used in modern formulations. The Pemberton cola drink also contained a coca plant extract. His non-alcoholic recipe was inspired by the coca wine of pharmacist Angelo Mariani, created in 1863.
John Stith Pemberton was an American pharmacist and Confederate States Army veteran who is best known as the inventor of Coca-Cola. On May 8, 1886, he developed an early version of a beverage that would later become Coca-Cola, but sold the rights to the drink shortly before his death in 1888.
The Coca-Cola Company's formula for Coca-Cola syrup, which bottlers combine with carbonated water to create the company's flagship cola soft drink, is a closely guarded trade secret. Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity, marketing, and intellectual property protection strategy. While several recipes, each purporting to be the authentic formula, have been published, the company maintains that the actual formula remains a secret, known only to a very few select employees.
Coca wine is an alcoholic beverage combining wine with cocaine. One popular brand was Vin Mariani, developed in 1863 by French-Corsican chemist and entrepreneur Angelo Mariani.
Vin Mariani was a coca wine and patent medicine created in the 1860s by Angelo Mariani, a French chemist from the island of Corsica. Mariani became intrigued with coca and its medical and economic potential after reading Paolo Mantegazza's paper on the effects of coca. Between 1863 and 1868 Mariani started marketing a coca wine called Vin Tonique Mariani which was made from Bordeaux wine and coca leaves.
The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition escalated until it became known as the cola wars.
Asa Griggs Candler Sr. was an American business tycoon and politician who in 1888 purchased the Coca-Cola recipe for $238.98 from chemist John Stith Pemberton in Atlanta, Georgia. Candler founded The Coca-Cola Company in 1892 and developed it as a major company.
The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is listed on the New York Stock Exchange and is a component of the DJIA and the S&P 500 and S&P 100 indexes.
Hires Root Beer was an American brand of root beer that was manufactured by Keurig Dr Pepper. Introduced in 1876, it was one of the longest continuously made soft drinks in the United States.
Cocaethylene (ethylbenzoylecgonine) is the ethyl ester of benzoylecgonine. It is structurally similar to cocaine, which is the methyl ester of benzoylecgonine. Cocaethylene is formed by the liver when cocaine and ethanol coexist in the blood. In 1885, cocaethylene was first synthesized, and in 1979, cocaethylene's side effects were discovered.
Coca tea, also called mate de coca, is a herbal tea (infusion) made using the raw or dried leaves of the coca plant, which is native to South America. It is made either by submerging the coca leaf or dipping a tea bag in hot water. The tea is most commonly consumed in the Andes mountain range, particularly Argentina, Bolivia, Colombia, Ecuador and especially in Peru, where it is consumed all around the country. It is greenish yellow in color and has a mild bitter flavor similar to green tea with a more organic sweetness.
An alcohol-free or non-alcoholic drink, also known as a temperance drink, is a version of an alcoholic drink made without alcohol, or with the alcohol removed or reduced to almost zero. These may take the form of a non-alcoholic mixed drink or non-alcoholic beer, and are widely available where alcoholic drinks are sold.
A temperance bar, also known as an alcohol-free bar, sober bar, or dry bar, is a type of bar that does not serve alcoholic beverages. An alcohol-free bar can be a business establishment or located in a non-business environment or event, such as at a wedding. Alcohol-free bars typically serve non-alcoholic beverages, such as non-alcoholic cocktails known as mocktails, alcohol-free beer or low-alcohol beer, alcohol-free wine, juice, soft drinks and water. Popular temperance drinks include cream soda, dandelion and burdock, sarsaparilla, and Vimto, among others. Various foods may also be served.
Coca may refer to any of the four cultivated plants which belong to the family Erythroxylaceae.
Frank Mason Robinson was an important early marketer and advertiser of what became known as Coca-Cola.
Cherry cola, a distinctive soft drink blend of cherry-flavored syrup and cola, traces its roots to the United States, where it gained prominence in the realm of soda beverages. The origins of this concoction can be situated within the nostalgic ambiance of old-fashioned soda fountains, where it has been consumed by consumers for years.