People's Daily Online was officially launched on January 1,1997.[1][2]
The live broadcast station of an event on People's Daily Yunnan Channel in 2011
On March 19,2013,People's Daily Online opened a branch in Hong Kong. President Liao Yan said at the inaugural meeting that the purpose of entering Hong Kong was to "work hard to build a communication platform between the government and the people and promote social harmony."[3] In 2015,People's Daily Online launched the entrepreneurial video program "Maker Lecture Hall."[4]
Content
People's Daily Online publishes a digitized and downloadable version of the People’s Daily print edition. It also runs the Chinese Communist Party News Network and offers the Leadership Message Board. It also runs Global Times Online,the online edition of the Global Times;ownership of the newspaper is split 60-40,respectively,between the People’s Daily Online and the Global Times Press. The ownership of Haiwainet is also divided between People’s Daily Online and the People’s Daily Press.[2]
The Qiangguo Forum (lit. "Strong country forum") is an online forum of People's Daily Online. It is also the first political forum launched by an official Chinese website. It has a high social influence and is also the most well-known interactive column in China's Internet news media. The predecessor of the Qiangguo Forum was the "Strong Protest against NATO's Atrocities BBS Forum",[5] which was established on May 9, 1999, the day after the United States bombing of the Chinese embassy in Belgrade. The Qiangguo Forum gradually became a gathering place for Chinese nationalists and a source of material for scholars studying Chinese public opinion and Chinese nationalism.[6]
The Qiangguo Forum is also one of the interactive platforms for Chinese leaders to communicate with netizens online. On June 20, 2008, Chinese leader Hu Jintao went to the Qiangguo Forum and had an online exchange with netizens.[7] Prior to this, Li Zhaoxing, then Minister of Foreign Affairs, and others had also interacted with netizens at the Qiangguo Forum.[8]
Leader's Message Board
The Leader's Message Board is an online message platform under the People's Daily Online. After users register an account, they can leave messages to leaders of the State Council ministries and local leaders (usually local administrative heads and party committee secretaries). The messages are reviewed and then publicly displayed. The leading departments will reply to the messages through their official accounts, and users can comment on the messages. Users who leave messages are divided into natural person users and corporate legal person users, and the accounts that reply to messages may be ministries and commissions of the State Council, local administrative departments, state-owned enterprises or other agencies.[9] According to China Media Project, the platform "claims to allow citizens to directly pose questions to officials or express their views, but in fact is little more than an officially curated comment service".[2]
People's Daily Online was listed on April 27, 2012 on the Shanghai Stock Exchange, becoming the first news website to enter the A-share market and the first central media to achieve a full listing.[10][11]
As of 2025[update], the People’s Daily Press has a controlling 56.55 percent stake in People's Daily Online. Other major investors include CITIC Securities, China Mobile and the Hong Kong Securities Company.[2] Annual net income for People's Daily Online from 2017 to 2023 is:
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