Perry Marshall | |
|---|---|
 Perry Marshall in Chicago, IL | |
| Alma mater | University of Nebraska |
| Occupation(s) | Marketing consultant, author |
| Website | perrymarshall |
Perry Sink Marshall is an American business consultant, and author of books on marketing, business strategy, communications technology, and evolution. [1] [2]
Marshall is the son of a pastor. [3] He graduated with a degree in electrical engineering from the University of Nebraska-Lincoln. [4] [ better source needed ][ when? ]
After graduating, Marshall worked as an acoustical engineer at Jensen, where he designed loudspeaker systems for Honda, Mazda, Ford and Chrysler. [5]
Subsequently, he was a national sales manager at Synergetic Micro Systems; he left in 2001 after the company was bought by Lantronix. [6] He started a marketing consultancy, Perry S. Marshall & Associates, and published his first book, Industrial Ethernet: A Pocket Guide. It was followed by second and third editions, co-written with John Rinaldi. [7]
Marshall learned to use Google AdWords soon after it was first introduced. [8] [9] [10] [11]
In 2002, he released Guerrilla Marketing for Hi-Tech Sales People, an audio CD. [12] With Bryan Todd, he wrote The Definitive Guide to Google AdWords in 2006, and Ultimate Guide to Google AdWords in 2007. [13]
In 2011, with Thomas Meloche, Marshall published Ultimate Guide to Facebook Advertising.
He wrote 80/20 Sales and Marketing, published in 2013, [14] expanding on Richard Koch's 80/20 rule, as it applies to various areas in the operation of a business. Inc. reviewed it as one of the "5 Best Sales Books of 2013". [15]
He wrote a paper detailing the underlying mathematical basis of the 80/20 rule, which was published in the June 2018 issue of the Harvard Business Review, Italian edition. [16]
His paper entitled Biology transcends the limits of computation was published in the journal Progress in Biophysics and Molecular Biology in October 2021. [17]
With William Miller, Arthur Reber and Frantisek Baluska, he co-authored the paper Cellular and Natural Viral Engineering in Cognition-Based Evolution, which was published in the May 2023 issue of Communicative and Integrative Biology. [18]
His paper entitled The Role of Quantum Mechanics in Cognition Based Evolution was published in the journal Progress in Biophysics and Molecular Biology in July 2023 [19]
He continues to design high performance loudspeakers and write on the design philosophy he follows. [20] In January 2021, one of his designs was featured on the cover of AudioXpress magazine. [21] Another of his speakers won the Parts Express annual design competition. [22] He hosted the June 2023 meeting of the Chicago Audio Society in 2023. [23]
In 2015, he published Evolution 2.0: Breaking the Deadlock Between Darwin And Design (BenBella Books, Inc., ISBN 978-1-940363-80-6), a publicly accessible account of scientific progress supporting extended evolutionary synthesis. [24]
The book accepts the process of Natural Selection, but based on the work of Barbara McClintock, Lynn Margulis, James A. Shapiro and Denis Noble, rejects the hypothesis that variation arises primarily from random DNA copying errors. It summarises the argument of Hubert Yockey that DNA transcription and translation are encoding and decoding as defined in information theory expounded by Claude Shannon and not derivable from currently known laws of physics. He provides an overview of the following mechanisms, which he regards as more likely sources of variation:
Marshall has organized a private equity group and created the Evolution 2.0 prize, which is presently a $10 million reward for an Origin Of Information experiment that can be specified as a patentable process. He announced the prize at the Royal Society in May 2019. [25] [26]
The Evolution 2.0 prize is offered to anyone who can demonstrate a spontaneously arising communication system that matches Claude Shannon’s 1948 definition. Marshall says that if claims that codes are an emergent property of nature are true, then the problem should be in principle solvable and commercially valuable. He suggests that such a discovery would produce breakthrough results in Artificial Intelligence research.
Submissions will be evaluated by a judging panel consisting of:
Marshall was a co-organiser - with Frank H. Laukien, James A. Shapiro, Denis Noble and Henry Heng - of the three-day Cancer and Evolution Symposium in October 2020, and was the facilitator of the third day of that event. [28] This symposium led to the creation of the Cancer Evolution Working Group within the American Association for Cancer Research, and to the monthly online Cancer Evolution Seminar Series. [29] [30]
Marshall is a faculty member at the 1st International Conference on Polyploid Giant Cancer Cells at the University of Texas, February 2024. [31]
Francis Harry Compton Crick was an English molecular biologist, biophysicist, and neuroscientist. He, James Watson, Rosalind Franklin, and Maurice Wilkins played crucial roles in deciphering the helical structure of the DNA molecule.
James Dewey Watson is an American molecular biologist, geneticist, and zoologist. In 1953, he co-authored with Francis Crick the academic paper proposing the double helix structure of the DNA molecule. Watson, Crick and Maurice Wilkins were awarded the 1962 Nobel Prize in Physiology or Medicine "for their discoveries concerning the molecular structure of nucleic acids and its significance for information transfer in living material".
Michael Smith was a British-born Canadian biochemist and businessman. He shared the 1993 Nobel Prize in Chemistry with Kary Mullis for his work in developing site-directed mutagenesis. Following a PhD in 1956 from the University of Manchester, he undertook postdoctoral research with Har Gobind Khorana at the British Columbia Research Council in Vancouver, British Columbia, Canada. Subsequently, Smith worked at the Fisheries Research Board of Canada Laboratory in Vancouver before being appointed a professor of biochemistry in the UBC Faculty of Medicine in 1966. Smith's career included roles as the founding director of the UBC Biotechnology Laboratory and the founding scientific leader of the Protein Engineering Network of Centres of Excellence (PENCE). In 1996 he was named Peter Wall Distinguished Professor of Biotechnology. Subsequently, he became the founding director of the Genome Sequencing Centre at the BC Cancer Research Centre.
The Rockefeller University is a private biomedical research and graduate-only university in New York City, New York. It focuses primarily on the biological and medical sciences and provides doctoral and postdoctoral education. It is classified as a "Special Focus – Research Institution". Rockefeller is the oldest biomedical research institute in the United States.
In molecular biology, an amplicon is a piece of DNA or RNA that is the source and/or product of amplification or replication events. It can be formed artificially, using various methods including polymerase chain reactions (PCR) or ligase chain reactions (LCR), or naturally through gene duplication. In this context, amplification refers to the production of one or more copies of a genetic fragment or target sequence, specifically the amplicon. As it refers to the product of an amplification reaction, amplicon is used interchangeably with common laboratory terms, such as "PCR product."
Robert G. Roeder is an American biochemist. He is known as a pioneer scientist in eukaryotic transcription. He discovered three distinct nuclear RNA polymerases in 1969 and characterized many proteins involved in the regulation of transcription, including basic transcription factors and the first mammalian gene-specific activator over five decades of research. He is the recipient of the Gairdner Foundation International Award in 2000, the Albert Lasker Award for Basic Medical Research in 2003, and the Kyoto Prize in 2021. He currently serves as Arnold and Mabel Beckman Professor and Head of the Laboratory of Biochemical and Molecular Biology at The Rockefeller University.
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Rafe Furst is an American entrepreneur, writer, and world champion poker player.
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Molecular biophysics is a rapidly evolving interdisciplinary area of research that combines concepts in physics, chemistry, engineering, mathematics and biology. It seeks to understand biomolecular systems and explain biological function in terms of molecular structure, structural organization, and dynamic behaviour at various levels of complexity. This discipline covers topics such as the measurement of molecular forces, molecular associations, allosteric interactions, Brownian motion, and cable theory. Additional areas of study can be found on Outline of Biophysics. The discipline has required development of specialized equipment and procedures capable of imaging and manipulating minute living structures, as well as novel experimental approaches.
James Alan Shapiro is an American biologist, an expert in bacterial genetics and a professor in the Department of Biochemistry and Molecular Biology at the University of Chicago.
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Sujata Sharma is an Indian structural biologist, biophysicist, writer and a professor at the Department of Biophysics of the All India Institute of Medical Sciences, Delhi. She is known for her studies in the fields of protein structure, drug design and drug resistance of bacteria. Her studies have been documented by way of a number of articles and ResearchGate, an online repository of scientific articles has listed 167 of them. She is also the author of the books, "Warriors in White", an autobiographical account of some COVID-19 Warriors at All India Institute of Medical Sciences, Delhi and other leading hospitals of India, including Prof Randeep Guleria, using a combination of modern medicine, astronomy and Vedic astrology, "The Secret of the Red Crystals", an autobiographical account of her days in AIIMS Delhi. and "A Dragonfly's purpose", which is an autobiographical account of her recovery from an autoimmune disease, Guillain Barre Syndrome. The Department of Biotechnology of the Government of India awarded her the National Bioscience Award for Career Development, one of the highest Indian science awards, for her contributions to biosciences, in 2011. She is also a recipient of the Woman Scientist Award of the Biotech Research Society of India and the National Young Woman Bioscientist Award of the Department of Biotechnology which she received in 2006 and 2007 respectively. In 2020, she was awarded the Kalpana Chawla Excellence award, for her contributions in science. This award is instituted in the memory of the first Indian woman astronaut, Kalpana Chawla to go on space missions.
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