Personality judgment

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Personality judgment (or personality judgement in UK) is the process by which people perceive each other's personalities through acquisition of certain information about others, or meeting others in person. The purpose of studying personality judgment is to understand past behavior exhibited by individuals and predict future behavior. Theories concerning personality judgment focus on the accuracy of personality judgments and the effects of personality judgments on various aspects of social interactions. [1] Determining how people judge personality is important because personality judgments often influence individuals' behaviors. [2]

Contents

Accuracy

Perspectives on accuracy

Research on the accuracy of personality judgments varies based on three major perspectives on the basis of accurate personality judgment. [3] These perspectives vary based on the criteria used to determine accuracy. [3]

Contributors to accurate personality judgment

A variety of variables contribute to the accuracy or inaccuracy of personality judgment in systematic ways. These variables include characteristics of the individual whose personality is being judged as well as characteristics of the individual who is judging personality. [4]

Judge characteristics

Characteristics of the individual judging personality that contribute to accuracy include the following:

  • Gender and ethnic similarity to target [5]
    • A person is more likely to make an accurate personality judgment when the individual they are judging has the same gender and ethnicity as the judge. [5]
  • Stereotype knowledge and utilization, [6]
    • When judges are only aware of the target's group membership, judges are likely to base personality judgments on their knowledge of stereotypes concerning the relevant group. [6] However, these effects are much stronger for gender stereotypes than ethnic stereotypes, such that even when abundant information about the target is available, judges will base personality judgment on gender stereotypes but not ethnic stereotypes. [6]
  • Relationship to the target individual [7]
    • Judges who are acquainted with the target individual typically provide more accurate personality judgments, presumably due to their knowledge of the individual across different types of situations. [7]
  • Number of judges [7]
    • Although one judge may provide an accurate personality judgment, the average of multiple judgments from different individuals more strongly predicts behavior than judgments from one individual. [7]
  • Sex of the judge [5]
    • Females typically provide more accurate personality judgments than males. [5]

Target characteristics

Characteristics of the target individual that are important for accurate personality judgment include the following:

  • Visibility of the trait in question [8]
    • Traits that are more readily observable are more likely to elicit accurate judgments. [8] Extraversion is typically considered a more visible trait, whereas neuroticism is considered a less visible trait. [8]
  • Psychological adjustment of the target individual [9]
    • Individuals who are well-adjusted are more likely to elicit accurate personality judgments. [9] Well-adjusted individuals reveal more about their personality to those they interact with, thus making it easier for others to judge them accurately. [9]
  • Amount of personal disclosure [10]
    • Targets of personality judgment who reveal personal information about themselves facilitate ease of accurate personality judgment for the traits of agreeableness, openness to experience, and extraversion. [10] Additionally, individuals who disclose personal values to others may facilitate the ease of accurate judgment of neuroticism. [10]
  • Expressions of emotion [11]
    • Individuals who display facial expressions corresponding to negative emotions such as fear and sadness are judged as being more neurotic and less extraverted and agreeable. [11] Individuals who display facial expressions corresponding to positive emotions are typically judged as being more extraverted and agreeable. [11]
  • Facial expressions corresponding to personality traits [12]
    • Individuals are able to accurately judge many traits on the basis of viewing photographs of the faces of people who exemplify specific traits. [12] Individuals are especially accurate at judging personality when viewing a photograph that consists of a composite of faces that display the same trait. [12]

Effects on behavior

Personality judgment not only influences perceptions of individuals, it also may influence the behavior of individuals being judged. This phenomenon is known as behavioral confirmation, and occurs when one's preconceived ideas about a person influence the behavior of the person. For example, if an individual is believed to be aggressive, one's behavior toward that individual may elicit an aggressive response, even if the individual is not typically aggressive. [2] Behavioral confirmation may occur in a variety of settings, including classrooms and social interactions. Researchers have shown that when a male individual believes he is talking to an attractive woman over the phone, the woman will act more sociable and agreeable than if the male believes he is talking to an unattractive woman. [13] This suggests that the woman's behavior in this situation is being influenced by the male's expectations concerning her appearance, rather than her actual personality characteristics. [13]

Cultural influences

An additional determinant of the processes through which personality is judged and the accuracy of these judgments is culture. Typically, researchers report cross-cultural consistency in the judgment of personality. [14] However, people from different types of cultures tend to find certain traits more easily identifiable than others, based on judging personality from facial characteristics of targets alone. [15] For example, people from Western cultures are typically better able to identify the traits of extroversion and aggression than individuals from Eastern cultures. [15]

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Negative affectivity

Negative affectivity (NA), or negative affect, is a personality variable that involves the experience of negative emotions and poor self-concept. Negative affectivity subsumes a variety of negative emotions, including anger, contempt, disgust, guilt, fear, and nervousness. Low negative affectivity is characterized by frequent states of calmness and serenity, along with states of confidence, activeness, and great enthusiasm.

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A zero-acquaintance situation requires a perceiver to make a judgment about a target with whom the perceiver has had no prior social interaction. These judgments can be made using a variety of cues, including brief interactions with the target, video recordings of the target, photographs of the target, and observations of the target's personal environments, among others. In zero-acquaintance studies, the target's actual personality is determined through the target's self-rating and/or ratings from close acquaintance(s) of that target. Consensus in ratings is determined by how consistently perceivers rate the target's personality when compared to other raters. Accuracy in ratings is determined by how well perceivers' ratings of a target compare to that target's self-ratings on the same scale, or to that target's close acquaintances' ratings of the target. Zero-acquaintance judgments are regularly made in day-to-day life. Given that these judgments tend to remain stable, even as the length of interaction increases, they can influence important interpersonal outcomes.

In social psychology, a positive stereotype refers to a subjectively favourable belief held about a social group. Common examples of positive stereotypes are Asians with better math ability, African Americans with greater athletic ability, and women with being warmer and more communal. As opposed to negative stereotypes, positive stereotypes represent a "positive" evaluation of a group that typically signals an advantage over another group. As such, positive stereotypes may be considered a form of compliment or praise. However, positive stereotypes can have a positive or negative effect on targets of positive stereotypes. The positive or negative influence of positive stereotypes on targets depends on three factors: (1) how the positive stereotype is stated, (2) who is stating the positive stereotype, (3) in what culture the positive stereotype is presented.

In social psychology, social projection is the psychological process through which an individual expects behaviors or attitudes of others to be similar to their own. Social projection occurs between individuals as well as across ingroup and outgroup contexts in a variety of domains. Research has shown that aspects of social categorization affect the extent to which social projection occurs. Cognitive and motivational approaches have been used to understand the psychological underpinnings of social projection as a phenomenon. Cognitive approaches emphasize social projection as a heuristic, while motivational approaches contextualize social projection as a means to feel connected to others. In contemporary research on social projection, researchers work to further distinguish between the effects of social projection and self-stereotyping on the individual’s perception of others.

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