YouTube
Santenello's first YouTube videos were uploaded in 2009, featuring short clips of his travels, most less than a minute in length. It wasn't until 2017 that he began to make regular long-form content, starting with a series of videos filmed in Ukraine. Santenello "always wanted to make videos about the world", but began taking YouTube and content creation seriously with what he describes as a midlife crisis, in which he realized that as he approached 40 years of age, he needed to do what he loved in life. [8]
Santenello makes content focusing on human stories on his YouTube and Facebook channels highlighting locations like Ukraine, India, Iran, Pakistan, Saudi Arabia, and the United States. He films stories himself using a GoPro instead of a larger DSLR with a camera operator, aiming to capture more authentic reactions from the people he interviews. [9] Santenello's first video series took place in the countryside of Ukraine with a family displaced from war. [10] His current content focuses on misunderstood or not-so-widely known cultures like the Hasidic Jews [11] and Amish people [12] and topics like the United States-Mexico border [13] and inner-city America. [14]
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