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Native name | Preduzeće za informisanje i marketing Pink International Company d.o.o. Beograd (full legal name in Serbian) |
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Company type | d.o.o. |
Industry | Mass media |
Founded | 25 June 1998 |
Headquarters | Neznanog junaka 1, Belgrade , Serbia |
Key people | Željko Mitrović (CEO) |
Products | Television Radio Film Production |
Revenue | ![]() |
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Total assets | ![]() |
Total equity | ![]() |
Owner | Željko Mitrović (100%) |
Number of employees | 924 (2018) |
Parent | Pink Media Group |
Subsidiaries | FTV SEE doo Beograd (bankrupt) Pink ugostiteljstvo doo Beograd PFI STUDIOS doo Šimanovci Pink library doo Beograd Globaltel doo Beograd |
Website | www |
Pink International Company is a Serbian mass media company headquartered in Belgrade.
The company is owned by Pink Media Group, and operates: Pink TV, Radio Pink, Fashion TV SEE and PFI Studios, afilm production studio.
Registered as a limited liability company, Pink International Company is owned by Serbian businessman and entrepreneur Željko Mitrović who amassed his fortune during the 1990s under the regime of Slobodan Milošević. Mitrović was a close personal friend of Milošević's wife Mira Marković and an influential official of her Yugoslav Left (JUL) party.
Mitrović founded Pink International Company in the 1990s following the formation of the radio activities and later expansion into television. The company was re-registered on 25 April 2005, in accordance with new Serbian laws and regulations.
In June 2018, Pink International Company sold to "Direct Media" its Montenegrin and Bosnian divisions – Pink M and Pink BH, respectively. [3]
Pink International's range of activities encompass:
Radio Pink was started in 1993, covering only the Belgrade metropolitan area. The premise behind the radio was to focus on music programming. No news is broadcast.
Pink TV is the leading commercial television station in Serbia. Founded in 1994 and covering initially only the Belgrade area, the station later achieved countrywide reach by the late 1990s. In 1998, Pink TV achieved the leading position in the market. Pink TV's emphasis is on light entertainment programming: movies, sitcoms, music variety shows, talk shows, reality shows and news.
Pink International provides production content for two global satellite channels (Pink Extra and Pink Plus) broadcast to subscribers in Europe, Australia and North America. There are nine direct-to-home (DTH) satellite channels that have been created in cooperation with Serbia's largest cable company, Serbia Broadband (SBB) although some content from Pink Extra and/or Pink Plus is available on the DTH channels. Pink International provides content for these satellite channels from its own production (TV Pink) and well as content purchased from or co-produced with independent production companies.
In November 2008, Pink International launched Fashion TV Southeast Europe (Fashion TV SEE or FTV SEE). Pink International obtained the franchise rights, from Fashion TV International, for Bosnia and Herzegovina, Croatia, Macedonia, Montenegro, Serbia and Slovenia. This regional satellite channel is distributed through cable and DTH. Michel Adam Lisowski, the owner of Fashion TV International, attended the launch activities with senior Pink representatives including Zeljko Mitrovic in Belgrade, Ljubljana and Zagreb. Fashion TV SEE has a potential market reach of more than 20 million viewers.
PFI Studios (opened in 2007), a division of Pink International, consists currently of eight sound stages that have been designed and built to attract international productions, primarily American and West European. A ninth sound stage, planned for completion in 2011, will be one of the largest in Europe. In addition to the sound stages, the studio complex consists of administrative office buildings, warehouses and a back lot (12.5 hectares), all located in Šimanovci just 15 minutes outside of Belgrade. PFI Studios provides full production support in addition to studio infrastructure to international film projects. To date, productions such as Lockout and The Raven have been shot there.
PFI Studios has also co-produced Serbian films that have achieved local box office acclaim: Promeni me (Change Me), Četvrti čovek (The Fourth Man), Čitulja za Eskobara (Obituary for Escobar), and Zona mrtvih (Zone of the Dead).
Specialized cable television channels: [4]
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Telekom Srbija a.d. Beograd is a Serbian state-owned telecommunications operator. It was founded in May 1997 as a joint-stock company, by spinning off the telecommunications business from PTT Srbija. In April 2015, Telekom Srbija started providing all services in Serbia under the mts brand.
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Nova M is a television station in Montenegro with a signal and broadcast licence that covers its entire territory.
TV Avala was a Serbian television network with national frequency. Registered as a limited liability company, the station was given a national TV frequency in Serbia in April 2006.
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Moja TV is a Bosnian IPTV provider, subsidiary of the BH Telecom, which provides various thematic channels, HD and Timeshift channels, Video on demand, video recording, the use of an Electronic Program Guide (EPG) and other similar services. Customers must purchase or rent an IPTV set-top box and subscribe one of the four basic TV packages: Moja TV Phone, Moja TV Net, Moja TV Full and Moja TV Premi. There is also MojaTV Biz is a service designed for business customers.
Pink Music Festival 2014 was the first edition of the Pink Music Festival contest organised by Serbian broadcaster RTV Pink and featuring artists from City Records. It was held in the RTV Pink studio in Šimanovci on the outskirts of Belgrade on 28 and 29 April 2014 and broadcast live on RTV Pink. All songs were mimed, which was much-criticised by the Serbian press.
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Željko Mitrović is a Serbian media magnate, entrepreneur, investor, CEO, and founder of the Pink Media Group.
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Nova BH is a Bosnian commercial television channel launched on 9 October 2018. From 2003 to 2018, this national commercial station formerly was known as Pink BH. Since October 2018, Nova BH is a member of the United Media portfolio, the leading media platform in South East Europe. Headquarters is located in Sarajevo and Nova BH also has offices and studios in Banja Luka.
Pink is a privately owned, national radio station and TV channel in Serbia. Pink's parent company is the Belgrade-based Pink International Company, a member of the Pink Media Group (PMG), which is owned by Željko Mitrović.