The Pontiac Custom S was a one-year only Pontiac nameplate offered during the 1969 model year car as a replacement for the "Tempest Custom" trim level in the Division's line-up. Originally to be called the "Pontiac TC", [1] it was slotted between the Tempest and LeMans in price and features. [2]
The Custom S was available in six different body designs: two-door convertible, hardtop coupe, sports coupe, a 4-door sedan, a 4-door hardtop, and a station wagon. [3] The sports coupe can be differentiated from the hardtop by the presence of a vent window in the front door. Interior and exterior appointments fell between the Tempest and the LeMans and GTO.
The Custom S came standard with Pontiac's unique overhead camshaft OHC-6 175 hp 250 in³ engine. Also available was a 230 hp (170 kW)265 ft⋅lbf (359 N⋅m) TQ OHC inline 6-cylinder with the "Sprint" package, a 265 hp (198 kW) overhead valve pushrod V8 350 in³, and a 330 hp (250 kW) version of the same engine with higher compression and a 4-barrel carburetor.
 | This paragraph possibly contains original research .(February 2017) |
Originally planned for 1969 was a lower-priced "econo" muscle car to be based on the Custom S series intended as a competitor to the fast-selling sub-$3,000 Plymouth Road Runner, well below the base $3,500 to $4,500-$5,000 optioned-out GTO and similar upscale muscle cars. This car was to be built on the two-door pillared coupe body style and be powered by the 330-horsepower 350 HO V8 with other equipment including the Custom S's bench-seat interior and exterior with Carousel Red paint, Rally II wheels sans trim rings and sporty striping. This car, which was said to have been named the "Pontiac ET" (for elapsed time), was presented to division officials but rejected as presented. Instead of the lower-priced muscle car concept, Pontiac decided to retain the flamboyant paint job and striping ... and offer it as the expensive "The Judge" option on the GTO.
The Custom S nameplate was dropped after the 1969 model year. For 1970, that series was replaced by a new base LeMans line with the same bodystyles, while the previous up-level LeMans became the LeMans Sport. The entry level Tempest continued for one more year with a new T-37 hardtop coupe added at mid-year, that included a GT-37 option package as lower-priced junior musclecar available with 350 and 400 V8s somewhat similar to the abortive '69 ET series. The T-37 nameplate replaced Tempest entirely for the entry-level Pontiac intermediate series in 1971.
Pontiac or formally the Pontiac Motor Division of General Motors, was an American automobile brand owned, manufactured, and commercialized by General Motors. Introduced as a companion make for GM's more expensive line of Oakland automobiles, Pontiac overtook Oakland in popularity and supplanted its parent brand entirely by 1933.
The Pontiac GTO is an automobile that was manufactured by American automaker Pontiac from 1963 to 1974 for the 1964 to 1974 model years, and by GM's subsidiary Holden in Australia for the 2004 to 2006 model years.
The Chevrolet Chevelle is a mid-sized automobile that was produced by Chevrolet in three generations for the 1964 through 1978 model years. Part of the General Motors (GM) A-body platform, the Chevelle was one of Chevrolet's most successful nameplates. Body styles included coupes, sedans, convertibles, and station wagons. The "Super Sport" versions were produced through the 1973 model year, and Lagunas from 1973 through 1976.
The Buick Skylark is a passenger car formerly produced by Buick. The model was made in six production runs, during 46 years, over which the car's design varied dramatically due to changing technology, tastes, and new standards implemented over the years. It was named for the species of bird called skylark.
The Chevrolet Bel Air is a full-size car produced by Chevrolet for the 1950–1975 model years. Initially, only the two-door hardtops in the Chevrolet model range were designated with the Bel Air name from 1950 to 1952. With the 1953 model year, the Bel Air name was changed from a designation for a unique body shape to a premium level of trim applied across a number of body styles. The Bel Air continued with various other trim level designations, and it went from a mid-level trim car to a budget fleet sedan when U.S. production ceased in 1975. Production continued in Canada, for its home market only, through the 1981 model year.
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The Pontiac Bonneville is an automobile built by Pontiac from 1957 until 2005. Bonnevilles were full-sized, with the exception of a brief period of mid-size between 1982 and 1986. The brand was introduced as a limited production performance convertible during the 1957 model year. The Bonneville, and its platform partner, the Grand Ville, are some of the largest Pontiacs ever built; in station wagon body styles they reached just over 230 inches (5.8 m) long, and at 5,000 pounds (2,300 kg) and more were also some of the heaviest cars produced at the time.
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Acadian is a model of automobile produced by General Motors of Canada from 1962 to 1971. The Acadian was introduced so Canadian Pontiac-Buick dealers would have a compact model to sell, since the Pontiac Tempest was unavailable in Canada. Plans originally called for the Acadian to be based on the Chevrolet Corvair, which was produced at GM's Oshawa plant; however, the concept was moved to the Chevy II platform to be introduced for 1962. The brand was also offered in Chile, with models built in Arica.
The Pontiac LeMans is a model name that was applied to subcompact- and intermediate-sized automobiles marketed by Pontiac from 1961 to 1981 model years. Originally a trim upgrade based on the Tempest, it became a separate model. In 1964 the Tempest was available with an optional GTO package that later became a separate model, the Pontiac GTO, muscle car. 1970 introduced the GT-37 package.
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The Buick LeSabre is a full-size car made by the division Buick of General Motors from 1959 until 2005. Prior to 1959, this position had been retained by the full-size Buick Special model (1936–58). The "LeSabre", which is French for "the sabre", was Buick's mid-level full-size sedan above the Special but below the Electra during the 1960s then remained in its market position when the Electra was replaced with the Park Avenue. The LeSabre was available as a 2-door convertible, sedan or hardtop, a 4-door sedan or hardtop and station wagon throughout its production.
The Pontiac Ventura was an automobile model that was produced by Pontiac. As was common practice at the time, its name was derived from Ventura, California, joining other similarly derived models such as the fellow Pontiac Catalina, the Chevrolet Malibu, and Mercury Monterey.
The GM A platform was a rear wheel drive automobile platform designation used by General Motors from 1925 until 1959, and again from 1964 to 1981. In 1982, GM introduced a new front wheel drive A platform, and existing intermediate rear wheel drive products were redesignated as G-bodies.
The Pontiac 2+2 is a full size automobile that was manufactured by Pontiac, built on the B-body chassis. It debuted for the 1964 model year as a trim-only option for the Pontiac Catalina, with special door panels, bucket seats with a center console, and exterior badging. Pontiac marketed the 2+2 as the "big brother" to the popular Pontiac GTO.
Beaumont was a make of mid-sized automobiles produced by General Motors of Canada from 1966 to 1969. These cars were based on the Chevrolet Chevelle, but the line had its own logo and nameplate, and was neither marketed nor actively sold in the United States. Its logo consisted of an arrow, similar to that of Pontiac, but with a maple leaf to signify its dual heritage from both sides of Lake Ontario.
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