Park Hye-min (born 1990),[1][2] known professionally as Pony or Pony Park,is a South Korean make-up artist,blogger,and Beauty YouTuber. Pony is credited with popularizing Korean beauty trends worldwide.[4] She was listed in Forbes 30 Under 30 Asia in 2017 for her make-up career.[5]
Throughout her career,Pony has authored several how-to books on applying make-up and collaborated with multiple make-up brands. In addition,she is the founder of her own make-up brand,Pony Effect.
Career
The name "Pony" came from her nickname at school,which she has used as her online name since.[4] Having enjoyed drawing since childhood,[6] Pony kept a blog on Cyworld and also began practicing make-up looks while she was a third-year high school student.[7][4] She began posting video tutorials at the request of other users,which were positively received.[4][8] Pony went to university to become a graphic designer and later worked at an office.[6] In 2010,she was approached by a publisher to write a series of books on make-up tips,which were later released in 2011,2012,and 2014 in Taiwan,Thailand,Indonesia,China,and Japan.[4][6][9] She eventually quit her job to pursue make-up full-time.[8] For a while,she also worked as a make-up artist for singer CL.[6][10]
After launching her YouTube channel,Pony Syndrome,in 2015,[6] Pony gained over 4,400,000 subscribers in 2018.[7][10] This has been helped by her providing English subtitles to her videos and focusing on a diverse range of make-up looks for a global audience.[4][6] In addition to posting make-up looks,Pony also created tutorials for celebrity transformations.[11]
In 2015,Pony launched her make-up brand,Pony Effect,through the Korean beauty retailer Memebox.[6][12]
Personal life
Pony married her boyfriend in May 2017,whom she had been dating for 10 years.[2][13] In addition to speaking her native language,Korean,Pony is also fluent in English.[9]
Watashi no Jijo Ichiban "Moreru" Himitsu no Ulzzang Make II (わたし史上いちばん“盛れる"秘密のオルチャンメイクII)(lit.My Best Beautification Ever: The Secret Ulzzang Make-up II)[23]
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