L'Oréal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine, with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field, concentrating on hair color, skin care, sun protection, make-up, perfume, and hair care.
Bobbi Brown is an American professional make-up artist, author, and the founder of Bobbi Brown Cosmetics. She created ten natural-shade lipsticks which according to Entrepreneur "revolutionized the beauty industry". She has written nine books about beauty and wellness.
Dame Patricia Ann McGrath is a British make-up artist. She has been called the most influential make-up artist in the world by Vogue magazine and other commentators. In 2019 she was included in Time's 100 most influential people list. She is the first make-up artist to be made a Dame Commander of the British Empire.
Diane Kendal is a British-born make-up artist currently residing in New York City. She is the creative director for Rabanne Beauty.
Lisa Eldridge is an New Zealand-born England-based make-up artist, businesswoman, author, and YouTuber. Her professional career began when she was booked by Elle magazine to work with model Cindy Crawford. From 2003 to 2013, Eldridge was the creative director for Boots No7, where she was responsible for developing, re-designing, and re-launching the brand. Eldridge is currently the global creative director of Lancôme.
Innisfree is a South Korean cosmetics brand owned and founded by Amore Pacific in 2000. The brand name derives from Irish poet W. B. Yeats' poem, 'The Lake Isle of Innisfree'. Innisfree has stores in South Korea, Hong Kong, China, Japan, Taiwan, Singapore, Malaysia, Thailand, Vietnam, Indonesia, the Philippines, India, the United States, Canada, Australia, and the United Arab Emirates.
Sang-Young Shin, known professionally as Kim Chi, is a Korean-American drag queen, artist, entrepreneur, and television personality best known for competing on the eighth season of RuPaul's Drag Race. Kim Chi was the first Korean-American contestant on the show as well as the first Korean-American drag queen on American national television. She owns the beauty brand Kim Chi Chic Cosmetics.
Kylie Cosmetics, LLC is an American cosmetics company founded by Kylie Jenner. The company began selling Kylie Lip Kits, a liquid lipstick and lip liner set, on November 30, 2015. Formerly known as Lip Kit by Kylie, the company was renamed Kylie Cosmetics in 2016.
Jaclyn Roxanne Torrey is an American entrepreneur and internet personality who gained popularity via her YouTube channel.
NYX Professional Makeup is an American cosmetics company that is a subsidiary of L'Oréal. The company was founded in Los Angeles by Toni Ko in 1999. It was named after Nyx, the Greek goddess of the night. NYX Professional Makeup is "certified" and acknowledged by PETA as a cruelty-free brand, and they offer a wide range of vegan-friendly products. NYX products are sold in over 70 countries at thousands of retailers, ranging from specialty beauty and fashion stores to freestanding shops and the brand's corporate website.
Manuel Gutierrez Jr., known professionally as Manny MUA, is a make-up artist, YouTuber, entrepreneur, and beauty blogger. In 2017, he was the first male brand ambassador in a campaign for the "Big Shot" mascara of the make-up brand Maybelline. In 2018, he founded his own cosmetics company called Lunar Beauty and launched his own cosmetic products.
Huda Kattan is an American makeup artist, beauty blogger, and entrepreneur. She is the founder of the cosmetics line Huda Beauty.
Nikkie de Jager-Drossaers, known online as NikkieTutorials, is a Dutch make-up artist and beauty YouTuber. She gained online popularity in 2015 after her YouTube video "The Power of Makeup" became popular and inspired many other videos of people showing their faces with and without makeup. As of October 2022, her YouTube channel has 14 million subscribers and over 1.8 billion video views.
ColourPop Cosmetics, also known as ColourPop, is an American cosmetics brand based in Los Angeles, California. The company was founded in 2014 by siblings Laura and John Nelson. ColourPop products are sold through their website and at Ulta Beauty. They predominantly make products for the eyes, lips, and face.
Toni Ko (born 1973) is a Korean-American businesswoman and founder of NYX Cosmetics. She currently works in Los Angeles. She founded her company in 1999 and expanded it until she sold it to L’Oréal in 2014 for $500 million. She lives in Los Angeles with her husband, while also running two new businesses, a venture capital firm focused on funding female entrepreneurs and a beauty brand accelerator.
Michael Owen Ashton is a New Zealand makeup artist, hairstylist, beauty expert, and brand founder. He is recognized for having created the makeup look and eyeliner of recording artist Adele for the cosmetic house of Marc Jacobs Beauty, owned by Kendo group – LVMH. He is currently CEO and Creative Director of his eponymous cosmetics brand, Michael Ashton Beauty.
Fluide, also known as We Are Fluide, is an American online cosmetics and beauty company headquartered in Brooklyn, New York. The company offers a collection of cruelty-free makeup that they state is aimed at all gender expressions, gender identities, and skin tones.
Mykie is a makeup artist and YouTuber. On her YouTube channel "Glam&Gore" she posts beauty and special effects makeup tutorials along with challenges, stories, and ghost-hunting expeditions. She was named Beauty Vlogger of the Year at the 4th Annual NYX Cosmetics Face Awards in 2015.
Haus Labs by Lady Gaga is an American vegan and cruelty-free cosmetics brand founded by Lady Gaga. First launched on September 17, 2019, it was the first major beauty line to launch exclusively on Amazon as a retailer partner, and released in nine countries including France, Germany, Japan, the United Kingdom, and the United States. Haus Labs relaunched on June 9, 2022 with new retail partner Sephora. The company advertises its products as "supercharged clean artistry makeup powered by innovation."
Rare Beauty is an American cosmetics company founded and owned by Selena Gomez. Inspired by her third studio album, Rare (2020), the company aims to "break down unrealistic standards of perfection" by promoting inclusivity and addressing mental health initiatives and education.
