Popcorn is a subgenre of dance music that originated in Romania in the late 2000s. It is inspired by Europop and dance-pop, featuring house and trance rhythms and fast tempos. The arrangement is characterized by the use of syncopated synthesizers played in staccato, and brass. [1] Instruments such as accordions were eventually also included in several popcorn songs, which were most commonly performed in English. [1] [2]
In Romania, dance music started growing in popularity in the underground scene after the fall of the Ceaușescu communist regime in 1989. Since then, the Mamaia resort had established itself as a venue for international DJs. Romania's entry into the European Union in 2007 facilitated local musicians' and songwriters' contact with international music. [3] One of the earliest examples of popcorn music is the song "Sexy Thing" (2008) by David Deejay and Dony. [4] It is featured on their 2010 studio album Popcorn, after which the genre is named. [1] [5]
Production trio Play & Win were also involved in the genre's development and worked on material for Akcent and Inna, among others. [1] [4] The latter's song "Hot" (2008) experienced commercial success in Europe, [4] and was included on her 2009 album of the same name, which featured several other successful popcorn songs. [6] The genre eventually became mainstream internationally, [3] with "Stereo Love" by Edward Maya and Vika Jigulina, and "Mr. Saxobeat" by Alexandra Stan notably developing into worldwide hit singles. [1] [4] [7] At that time, popcorn music was one of the two main commercial music waves in Romania along with hip hop. [7] The popularity of popcorn music declined after the early 2010s. [1] Other notable artists include Tom Boxer, Antonia, Andreea Bănică, Deepside Deejays, Nick Kamarera, DJ Rynno, Sylvia, DJ Sava and Raluka. [1] [7]
Romania has a multicultural music environment which includes active ethnic music scenes. Traditional Romanian folk music remains popular, and some folk musicians have come to national fame.
Andreea Bălan is a Romanian pop singer. Bălan started singing on children's TV shows, but became known as a member of the girl group Andrè (1998–2002), along with Andreea Antonescu. In 2002, she started a solo career and archived over 6 solo albums. Bălan is recognized for her concert tours in Romania, mixing dance music and performances with over ten costume changes.
Elena Alexandra Apostoleanu, known professionally as Inna, is a Romanian singer. Born in Mangalia and raised in Neptun, she studied political science at Ovidius University before meeting the Romanian trio Play & Win and pursuing a music career. She adopted the stage name "Alessandra" and a pop-rock style in 2008; later that year, she changed her stage name to "Inna" and began releasing house and popcorn music. "Hot" (2008), her debut single, was a commercial success worldwide and topped the Romanian and Billboard's Hot Dance Airplay chart, among others. Her debut studio album of the same name followed in August 2009 and was certified Gold and Platinum. It featured several other successful singles in Europe, including "Amazing" (2009), the singer's second number-one single in Romania.
Play & Win is a Romanian songwriting and music production project that was formed as a trio in 2008 by Radu Bolfea, Marcel Botezan and Sebastian Barac. It became a solo project by Bolfea after Botezan and Barac left and formed Marco & Seba in 2013. The production team have more than 500 songs to their credit registered at the PRS. As Play & Win, they have been produced some of Romania's biggest dance music hits, collaborating with artists including Inna, Akcent, 3rei Sud Est, and Cătălin Josan. As a musical group, they have released numerous singles that have charted on various music charts. They are amomg the pioneers of the Romanian popcorn music style.
Adi Cristian Colceru also known as David Deejay, is a Romanian former DJ, Record producer and composer from Bucharest, Romania. He studied violin in primary school. After moving to Bucharest, he worked with several local producers, and in 2007 started with the hit single "Sexy Thing". He subsequently released several singles after the success of Sexy Thing such as Temptation and Fantasy. He is best known for his long time collaborations with singer Dony from the band Refflex. David Deejay is a pioneer of the Romanian popcorn music style.
Hot is the debut studio album by Romanian singer Inna, released on 4 August 2009 by Magic Records. Inna collaborated on the record with Romanian trio Play & Win, who entirely wrote, produced and arranged Hot at their Play & Win Studios in Constanța, Romania. It was described as an electronic dance music (EDM) album, with influences varying from trance, electro house and techno to Hi-NRG, synth-pop and chillout. Lyrically, Hot deals with love themes. Music critics gave the album positive to mixed reviews, praising the danceable style but criticizing its lack of innovation. At the 2010 Romanian Music Awards, Hot won in the Best Album category, while also receiving an award at the 2011 Radio România Actualităţi Awards in the Pop/Dance Album of the Year section.
Eduard Marian Ilie, better known by his stage name Edward Maya, is a Romanian musician, record producer, DJ, singer and songwriter. He is known for his 2009 smash hit single "Stereo Love".
"Hot" is the debut single by Romanian singer Inna, released on 12 August 2008. It is from her debut studio album of the same name (2009). The song was written and produced by Play & Win members Sebastian Barac, Radu Bolfea and Marcel Botezan. Musically, "Hot" is a trance-inspired electro house and popcorn song, with its instrumentation consisting of synthesizer sounds and trance beats. Throughout the track, the hook is repeated multiple times, and male vocals are used to complement Inna.
"Stereo Love" is a song by Romanian musician Edward Maya and Moldovan-Romanian musician Vika Jigulina. It was released as their debut single on 23 February 2009 for radio airplay in Romania, and was later included on Maya's debut studio album The Stereo Love Show (2014). "Stereo Love" was written by Maya and Jigulina, while the production was handled by the two alongside Ilie Alexandru; Azerbaijani musician Eldar Mansurov is listed as a composer for the interpolation of the 1989 song "Bayatılar". Mansurov's contribution was initially uncredited, but was later acknowledged through a contract signed between him and Maya in January 2010. "Stereo Love" is a Eurodance, techno and trance song with lyrics about lovesickness, and also follows the Romanian popcorn music trend popular around the track's release. It prominently features an accordion hook.
Vika Jigulina is a Moldovan-Romanian record producer, singer, and DJ.
"This Is My Life" is a song by Romanian musician and producer Edward Maya, featuring vocals by Vika Jigulina. It was released in 2009 as the second single from his The Stereo Love Show album, following his international hit "Stereo Love".
"Bayatılar" is a song by Azerbaijani musician Eldar Mansurov with lyrics by Vahid Aziz. It was released in 1989 by Brilliant Dadashova in Azerbaijan, Russia, Turkey, Turkmenistan, Europe, the Arab world and Brazil.
Alexandra Ioana Stan is a Romanian singer. Born in Constanța, she made her worldwide breakthrough with the 2010 single "Mr. Saxobeat", which was written and produced by Marcel Prodan and Andrei Nemirschi. They had previously discovered Stan at a karaoke bar in 2009 and signed her to their label, Maan Records. "Mr. Saxobeat" had followed the singer's debut single, "Lollipop " (2009), which brought her moderate fame in Romania. "Mr. Saxobeat" quickly achieved commercial success locally and abroad, reaching number one in several countries and gathering various certifications. Saxobeats, Stan's debut studio album, was released in August 2011 and features the follow-up singles "Get Back (ASAP)" (2011) and "Lemonade" (2012), which had moderate success in Europe.
"Mr. Saxobeat" is a song by Romanian singer Alexandra Stan, released on 12 September 2010 as the second single from her debut studio album, Saxobeats (2011). The track was written and produced by Marcel Prodan and Andrei Nemirschi, and was recorded at their Maan Studio. Musically, "Mr. Saxobeat" is a Eurodance, dance-pop and popcorn song, with its instrumentation consisting of notably saxophone and horn as well as 'conventional' synth and techno sound. The lyrics echo the singer's vision of a perfect man. Reviewers were positive towards the recording, with them praising its catchiness, the saxophone sequences and Stan's voice.
The Deepside Deejays are a Romanian band formed in 2008 by vocalist Victor de la Pena, DJ Nick Kamarera, MC Vibearena and keyboardist Dave Pryce. The current lineup consists of Victor de la Pena and Dave Pryce.
"Desert Rain" is the third single by Romanian musician and producer Edward Maya following his international hit "Stereo Love" and "This Is My Life". The music is adapted from a traditional Romanian folk song titled 'Sârbă ciobănească'.
Antonia Clara Iacobescu, known professionally as Antonia, is a Romanian singer.
Cat Music is a record label based in Bucharest, Romania, that holds 30% of the market share and a catalog of more than 8,500 songs. Its YouTube channel is the most popular of a Romanian label, with over 7.4 million subscribers and 8.2 billion views.