A single containing two remixes of the song was released digitally on February 25, 2014.[5]
Critical reception
Mark Rozeman of Paste magazine commented that with "PrimeTime" Monáe was "taking things at a slower pace" than in the first two singles from The Electric Lady – "Q.U.E.E.N." and "Dance Apocalyptic" – and called the song a "romantic slow jam" with "soulful guitar".[2]
Spin's Chris Martins wrote that the song is "a classic R&B ballad shaded in with Lynchian '50s haze and powered by the strength of the featured duet. Monáe and the Kaleidoscope dreamer are a natural fit, trading verses and uniting for the chorus ... which should be enough to make Mariah Carey just a little bit jealous," referring to Miguel's collaboration with Carey on "Beautiful".[1]
Music video
A music video for the song, directed by Alan Ferguson, was released on October 10, 2013. It stars Janelle Monáe in the role of Cindi Mayweather, the protagonist of Monáe's Metropolis concept album series, and Miguel as Joey Vice, Mayweather's love interest.[6]
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