Public information film

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Public information films (PIFs) are a series of government-commissioned short films, shown during television advertising breaks in the United Kingdom. The name is sometimes also applied, faute de mieux, to similar films from other countries, but the US equivalent is the public service announcement (PSA). Public information films were commonplace from the 1950s until the 2000s. However, they became obsolete with the closure of the Central Office of Information.

Contents

Subjects

The films advise the public on what to do in a multitude of situations ranging from crossing the road [1] [2] to surviving a nuclear attack. [3] They are sometimes thought to concern only topics related to safety, but there are PIFs on many other subjects, including animal cruelty, protecting the environment, crime prevention, how to vote at a general election or how to fill in a census form.

Many of these films were aimed at children and were shown during breaks in children's programmes during holidays and at weekends. Many of them involved or were narrated by celebrities of the day.

History

The earliest PIFs were made during the Second World War years and shown in cinemas; many were made by and starred Richard Massingham, [4] an amateur actor who set up Public Relationship Films Ltd when he discovered there was no specialist film company in the area. They were commissioned by the Ministry of Information, and Massingham's work has since gained a cult following for their quirky, often humorous tone. After the war, PIFs were produced by the Central Office of Information (now closed), and again by private contractors, which were usually small film companies.

PIFs were supplied to broadcasters free of charge for them to use whenever they wished. Their usefulness as a cost-free means to fill the gaps in fixed-duration commercial breaks left by unsold advertising airtime led to their being used regularly and extensively in the 1960s, 1970s and much of the 1980s, and consequently, within both the COI and broadcasting companies, they were typically known as "fillers". They are still being produced, although the vastly reduced need for broadcasters to turn to third-party filler material to deal with unused airtime during breaks or junctions means they are now only seen rarely, during the late 1990s and early 2000s, they were frequently shown during and in between programmes on ITV in overnight, as advertising was generally difficult to sell during that time. Fillers are still produced and distributed by the Cabinet Office by the Filler Marketing team.

The COI closed on 30 December 2011 after 65 years, and no longer makes PIFs. However, there are a few companies still making distributing PIFs, such as THINK!, Fire Kills, DOE, National Society for the Prevention of Cruelty to Children (NSPCC), and National Rail. [5]

Some advertisements and charity appeals have gained the status of honorary PIF among fans, including Cartoon Boy, a 2002 campaign about child abuse produced by the NSPCC while films such as the 1980s British Gas advertisement about what to do in the event of a gas leak can be considered non-governmental PIFs.

PIFs have a nostalgic cult following and a DVD was released in 2001 called Charley Says: The Greatest Public Information Films in the World, comprising the contents of two earlier VHS releases. A sequel was released in 2005. [6]

Public information films produced by the COI covered a wide range of subjects. The fillers listed above were for domestic consumption. However, COI films was also commissioned by the British Foreign Office to supply films for overseas use. These films dealt with research and development, British products and the British way of life. They were usually distributed through the diplomatic network but not always. Some films were sold commercially to overseas outlets, mostly television.

Notable public information films

Cultural references

A number of musical artists have been heavily influenced by the analogue, overdriven sound of British PIFs, including Boards of Canada and most artists on the Ghost Box Records label, especially The Advisory Circle, whose album Other Channels directly references or samples many PIFs, including Keep Warm, Keep Well. Additionally, their debut album features a few reprises with the suffix "PIF". Another example of PIF influence in music was that of the song Charly by The Prodigy, from 1991, which heavily sampled the meows of Charley Cat. The song Two Tribes by Frankie Goes to Hollywood made use of the sirens from the Protect and Survive films. Similarly the video for Mark Owen song Four Minute Warning contains Protect & Survive references.

The comedian Chris Morris satirised public information films in The Day Today in an episode where there was a constitutional crisis. The Scarfolk website and book feature parodic posters in the British public information style.[ citation needed ]

See also

Related Research Articles

A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. In the UK, they are generally called a public information film (PIF); in Hong Kong, they are known as an announcement in the public interest (API).

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<i>Charley Says</i> Series of British public information films

Charley Says is a series of short cut-out animated cartoon public information films for children, produced by the British government's Central Office of Information and broadcast in the United Kingdom in the 1970s and 1980s. Six films were made in 1973.

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Julie, also known as Julie knew her killer, is the title of a British public information film (PIF) about the importance of wearing a seatbelt in the rear of a car. It ran on national television from 1998 to 2003, and was so successful it was also shown in France, Germany and Australia, as well as being remade by Royal Dutch Shell for broadcast in Libya.

Joe and Petunia is a four part series of public information films from the UK. The series was made by Nicholas Cartoons, which was also responsible for the 1981 television series Willo the Wisp. The films were animated and featured Joe, a tiny little man in pinstripes, and Petunia, his wife who wore a hat and sunglasses. The voices were played by Wendy Craig as Petunia, later replaced by Brigit Forsyth for the last film, and Peter Hawkins as Joe. In each film, they cause danger with their avoidable accidents, advising the public on what not to do in a similar situation.

<i>Apaches</i> (film) 1977 British film

Apaches is a 1977 British public information film. Produced by Graphic Films for the Central Office of Information (COI) for the Health and Safety Executive (HSE), it was shown extensively in the Southern, Westward, Anglia and ATV regions, before being shown either on film or videocassette in primary schools. It was shot on 16mm film at a Home Counties farm in February 1977, and child actors were selected from a school in Maidenhead, Berkshire. The 26-minute-long film deals with the subject of the dangers to children on farms, and has been seen in schools all over Britain, as well as Canada, Australia and the United States. The timeframe of the film is somewhat disjointed, giving a surreal feeling to the events portrayed.

Building Sites Bite is a public information film produced by the Central Office of Information for the Health and Safety Executive and the Mighty Movie Company for British schools to warn children about the dangers of playing on building sites. It was written and directed by David Hughes and produced by Maggie Evans. The film was shot in early 1978 and is 28 minutes in duration. Because of the style of filming and grim subject matter, it is often compared to the earlier films Apaches and The Finishing Line, both released the previous year.

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<i>Embrace Life</i> 2010 British film

Embrace Life is a short British public information film made for the Sussex Safer Roads Partnership (SSRP) about the importance of wearing seat belts. Released on 20 January 2010 and initially only shown in the local Sussex area, the short film became an international phenomenon after it was distributed on the internet, through social networking sites and YouTube, gaining over a million views in its first two weeks. By 13 February 2010 it had reached 129 different countries, was the 5th top rated video that month on YouTube and was the most top rated YouTube film of all time in the education category. The film achieved the highest rating of No. 8 Top Rated film on YouTube, and as of 27 March 2013 it has had over 16,599,000 views. The film has been praised for its beauty and its emotional impact. The film has so far not been shown on television as part of a road safety campaign; although that was for which it was primarily designed and its spread has been almost entirely through the internet.

Cow, also titled Only Stwpd Cowz Txt N Drive, is a 30-minute public information film directed by Peter Watkins-Hughes with assistance from Gwent Police and Tredegar Comprehensive School in Wales. The August 2009 film was a co-production by Gwent Police and Tred Films, with special effects by Zipline Creative Limited. The film features original music by Stuart Fox, a composer and sound designer from Gloucester, England. A previous film, "Lucky Luke," was intended to warn about the dangers of joyriding; "Cow" was intended to be a sequel of sorts. The film was shown to students in the UK and was released on YouTube.

<i>Lonely Water</i> 1973 British film

Lonely Water is a 1973 British Public Information film made for the Central Office of Information (COI). The film aimed to warn children of the dangers of careless or foolhardy behaviour in the vicinity of water, and was shown regularly on TV for several years during breaks in children's programming. Lonely Water is widely recalled as one of the most memorable and chilling of PIFs. In a poll carried out by the BBC on the 60th anniversary of the COI in 2006, Lonely Water was chosen as the UK's fourth-favourite PIF of all time and the highest ranked one-off production. Dozens of comments attested to the film's power and lasting impact on 1970s children.

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Play Safe is a series of three public information films (PIFs) directed by David Eady and broadcast in the United Kingdom from 1978 highlighting to children the dangers of playing near overhead power lines and electrical substations. The broadcasts were sponsored by the Electricity Council, as part of wider efforts to educate the public about electricity. In a fashion typical for such broadcasts of the period, the films were made to be frightening for young children – depicting graphic electrocution scenes well before the 9pm watershed for programmes unsuitable for children. Television transmission was typically most frequent during school holidays and at times of day dedicated to children's programming.

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<span class="mw-page-title-main">Mr. Ouch</span> Symbol indicating electrical hazards

Mr. Ouch is a hazard symbol developed by the US’s National Electrical Manufacturers Association (NEMA) to represent electrical hazard within pad-mounted transformers. Unlike other high-voltage warning symbols, Mr. Ouch was specifically designed with young children in mind. It is part of NEMA Standard 260-1996, Safety Labels for Pad-Mounted Switchgear and Transformers Sited in Public Areas, which lays out design guidelines for a complete label design that incorporates the Mr. Ouch symbol.

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<span class="mw-page-title-main">Green Cross Code</span> UK traffic safety education program

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References

  1. Lextronica DaForce (19 July 2014), Public Information Film - Green Cross Code Man 03, archived from the original on 13 December 2021, retrieved 24 July 2016
  2. "Watch The Balloon online". BFI Player. Archived from the original on 7 April 2016. Retrieved 24 July 2016.
  3. "Watch Protect and Survive online". BFI Player. Archived from the original on 7 April 2016. Retrieved 24 July 2016.
  4. "Watch Coughs and Sneezes online". BFI Player. Archived from the original on 26 March 2016. Retrieved 24 July 2016.
  5. "Home - TV and Radio Fillers". TV and Radio Fillers. Retrieved 13 May 2018.
  6. "Charley Says: Volume 2". hive.co.uk. Retrieved 24 July 2016.
  7. "Watch Apaches". BFI Player.
  8. Children and Disused Fridges. The Central Office of Information for Home Office. 10 May 1971. Retrieved 1 August 2020. This public information film is concerned with the problem of children being suffocated in old fridges that, tempted by their playful imaginations, they want to climb into. The danger today has been largely eliminated by the introduction of magnetic seals instead of locks.
  9. "Fridge fear". BBC News. British Broadcasting Corporation. 23 February 2006. Retrieved 1 August 2020.
  10. "Children And Disused Fridges 1971 UK Public Information Film". Youtube. Retrieved 28 March 2022.
  11. "Children and Ponds". Youtube. Retrieved 28 March 2022.