The Green Cross Code is a brand created by the National Road Safety Committee (now the Royal Society for the Prevention of Accidents, RoSPA) to raise awareness of pedestrian road safety in the United Kingdom. The multimedia Green Cross Code campaign began in 1970 and continues today.
The Green Cross Code replaced the earlier Kerb Drill (below) pedestrian safety campaign; the Kerb Drill's military style ("Halt! Quick march!") was deemed confusing to children by safety authorities.
Prior to the introduction of the Green Cross campaign, a series of puppet animation public information films, featuring Tufty Fluffytail (narrated by Bernard Cribbins) were in regular broadcast rotation across the UK. Tufty Fluffytail, a childlike red squirrel character, was created in 1953 by Elsie Mills to introduce clear and simple safety messages to children. The success of the character led to the creation in 1961 of the Tufty Club for children under five years of age. Under its auspices more than 30,000 Tufty books about road safety were issued to parents. At its peak there were nearly 25,000 branches of the Tufty Club throughout the UK, and by the early 1970s an estimated two million children were members. The movement continued into the 1980s. [1]
The Green Cross Code itself is a short step-by-step procedure designed to enable pedestrians to cross UK roads safely. While the Code has undergone several changes over the years, the basic tenets ("Stop, Look, Listen, Think") have remained the same. The 2018 version of the Green Cross Code reads as follows: [2]
- THINK! First find the safest place to cross
- STOP! Stand on the pavement near the kerb
- USE YOUR EYES AND EARS! Look all around for traffic and listen
- WAIT UNTIL IT IS SAFE TO CROSS! If traffic is coming, let it pass
- LOOK AND LISTEN! When it is safe, go straight across the road – do not run or walk diagonally
- ARRIVE ALIVE! Keep looking and listening while you cross
Green Cross Man | |
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First appearance | 1970 |
The Green Cross Man is a costumed superhero character created in England in mid-1970 as an aid to teaching children and young people the Green Cross Code, and for promoting general road safety via television adverts. British weight-lifting champion David Prowse (1935–2020), who went on to portray Darth Vader in the film Star Wars (1977), played the character in a series of Public Information Films sponsored by the British Government's Central Office of Information for the Department of the Environment. In one animated film from 1976 however, Peter Hawkins voiced the character. The original adverts were broadcast on British television from 1975 to 1990.
In the adverts, the "Green Cross Man" has the power to teleport from his monitoring station known as "Green Cross Control" to any location where children are in need of pedestrian road safety instruction. He accomplishes this by use of a wristwatch-like "dematerialiser" device. On these missions he is sometimes accompanied by a robot companion known as the Green Cross Droid. His signature exclamation of surprise or disbelief is "Green Crosses!" and his slogan is "I won't be there when YOU cross the road, so always use the Green Cross Code". The first two adverts in the series had Prowse's voice dubbed by another actor due to his pronounced Bristol accent. [3] In the third advert he appeared using his own voice. [4]
In 2014, the Green Cross Man was revived, with Prowse playing the character in his 80th year, in two adverts produced for Road Safety Week in the United Kingdom. [5] The new campaign was targeted at young adults alerting them to the danger of pedestrian accidents caused by distraction from using smartphones, and wearing headphones to listen to music whilst crossing roads. [6]
In 1976, actor Jon Pertwee, the Third Doctor (1970 to 1974) on the television series Doctor Who , appeared in a PIF for the Green Cross Code introducing the mnemonic "SPLINK", which stood for: [7]
The film was later updated to cartoon form, voiced by Derek Griffiths. [8]
In 1983, the television adverts employed a "Green Cross Code" rap based on the hit "The Message" by Grandmaster Flash. The original lyrics of "Don't push me cos I'm close to the edge" were replaced with "Don't step out when you're close to the edge." The advert was re-released for its 10th anniversary in 1993 with slightly different lyrics.
Other UK celebrities who have appeared in "Green Cross Code" PSAs include boxer Joe Bugner, vocalist Les Gray of the band Mud, footballer Kevin Keegan, and singer Alvin Stardust. These adverts used the banner "Be Smart...Be Safe."
Before the Green Cross Code, The Kerb Drill was a procedure for pedestrians to cross streets safely, developed by Jocelyn Arthur Adair Pickard (1885–1962), a former Royal Engineer who became Director-General of RoSPA. [9] [10] The Kerb Drill encouraged pedestrians to look before they cross:
At the kerb halt!
Eyes right,
Eyes left,
Eyes right again.
If the road is clear,
Quick march—walk straight across.
The repeated look to the right is to check again for a vehicle in the closest lane. In countries that drive on the right-hand side of the road, "left" and "right" would need to be reversed.
A zebra crossing or a marked crosswalk is a pedestrian crossing marked with white stripes. Normally, pedestrians are afforded precedence over vehicular traffic, although the significance of the markings may vary by jurisdiction.
A pedestrian crossing is a place designated for pedestrians to cross a road, street or avenue. The term "pedestrian crossing" is also used in the Vienna and Geneva Conventions, both of which pertain to road signs and road traffic.
A pelican crossing is a type of pedestrian crossing with traffic signals for both pedestrians and vehicular traffic, activated by call buttons for pedestrians, with the walk signal being directly across the road from the pedestrian. Pelican crossings are ubiquitous in many countries, but usage of the phrase "pelican crossing" is confined mainly to the UK and Ireland. The design was originally introduced in the United Kingdom; they are also found in the Isle of Man, the Channel Islands, Ireland, Indonesia and Australia. The crossings began to be phased out in Great Britain in 2016, being replaced with puffin crossings which have pedestrian signals above the call button rather than across the road.
A Belisha beacon is a yellow-coloured globe lamp atop a tall black and white striped pole, marking pedestrian crossings of roads in the United Kingdom, Ireland, and other countries historically influenced by Britain, such as Hong Kong, Cyprus, Malta, New Zealand and Singapore. The beacons were named after Leslie Hore-Belisha (1893–1957), the Minister of Transport who, in 1934, added beacons to pedestrian crossings, marked by large metal studs in the road surface. These crossings were later painted in black and white stripes, and thus are known as zebra crossings. Legally, pedestrians have priority on such crossings.
Traffic lights, traffic signals, or stoplights – also known as robots in South Africa, Zambia, and Namibia – are signaling devices positioned at road intersections, pedestrian crossings, and other locations in order to control the flow of traffic.
A puffin crossing is a type of pedestrian crossing in use in the United Kingdom.
Road traffic safety refers to the methods and measures used to prevent road users from being killed or seriously injured. Typical road users include pedestrians, cyclists, motorists, vehicle passengers, and passengers of on-road public transport.
The Royal Society for the Prevention of Accidents (RoSPA) is a British charity that aims to save lives and prevent life-changing injuries which occur as a result of accidents. In the past, it has successfully campaigned on issues of road safety, including playing an integral role in the introduction of drink-drive legislation, the compulsory wearing of seatbelts and the ban on handheld mobile phones while driving, as well as on issues of occupational health and safety.
Jaywalking is the act of pedestrians walking in or crossing a roadway if that act contravenes traffic regulations. The term originated in the United States as a derivation of the phrase jay-drivers, people who drove horse-drawn carriages and automobiles on the wrong side of the road, before taking its current meaning. Jaywalking was coined as the automobile arrived in the street in the context of the conflict between pedestrian and automobiles, more specifically the nascent automobile industry.
A cat's eye or road stud is a retroreflective safety device used in road marking and was the first of a range of raised pavement markers.
Overtaking or passing is the act of one vehicle going past another slower moving vehicle, travelling in the same direction, on a road. The lane used for overtaking another vehicle is often a passing lane farther from the road shoulder, which is to the left in places that drive on the right and to the right in places that drive on the left.
Public information films (PIFs) are a series of government-commissioned short films, shown during television advertising breaks in the United Kingdom. The name is sometimes also applied, faute de mieux, to similar films from other countries, but the US equivalent is the public service announcement (PSA). Public information films were commonplace from the 1950s until the 2000s. However, they became obsolete with the closure of the Central Office of Information.
An advanced stop line (ASL), also called advanced stop box or bike box, is a type of road marking at signalised road junctions allowing certain types of vehicle a head start when the traffic signal changes from red to green. Advanced stop lines are implemented widely in Denmark, the United Kingdom, and other European countries.
A crossing guard, lollipop man/lady, or school road patrol is a traffic management personnel who is normally stationed on busy roadways to aid pedestrians. Often associated with elementary school children, crossing guards stop the flow of traffic so pedestrians may cross an intersection.
A junction is where two or more roads meet.
Stop, Look and Listen or Stop, Look, Listen may refer to:
Cycling infrastructure is all infrastructure cyclists are allowed to use. Bikeways include bike paths, bike lanes, cycle tracks, rail trails and, where permitted, sidewalks. Roads used by motorists are also cycling infrastructure, except where cyclists are barred such as many freeways/motorways. It includes amenities such as bike racks for parking, shelters, service centers and specialized traffic signs and signals. The more cycling infrastructure, the more people get about by bicycle.
Yellow lines are road markings used in various territories.
The Slough experiment was a two-year road safety trial carried out in Slough, Berkshire, England, from 2 April 1955 to 31 March 1957. Different road safety innovations were tested to determine if they would reduce the number of road accidents. Amongst other innovations the experiment trialled the first linked traffic signals in the country, single yellow no-waiting lines, a keep left system for pedestrians and yield signs at junctions. The experiment also saw the first use of 20 mph and 40 mph speed limits in the UK. The experiment cost at least £133,100 and resulted in a 10% reduction in serious injuries and fatalities.
The United Kingdom has specific types of pedestrian crossing.