| Discipline | Economics, Marketing |
|---|---|
| Language | English |
| Edited by | Thomas Otter |
| Publication details | |
| History | 2003–present |
| Publisher | |
| Frequency | Quarterly |
| 1.000 (2017) | |
| Standard abbreviations | |
| ISO 4 | Quant. Mark. Econ. |
| Indexing | |
| ISSN | 1570-7156 (print) 1573-711X (web) |
| LCCN | 2003261196 |
| OCLC no. | 628970281 |
| Links | |
Quantitative Marketing and Economics is a quarterly peer-reviewed scientific journal publishing original research on the intersection of marketing and economics.
The journal was established in 2003 at Kluwer Academic Publishers and is currently published by Springer Science+Business Media, into which Kluwer Academic merged in 2004.
The founding editor-in-chief was Peter E. Rossi (University of Chicago Booth School of Business), [1] and the current one is Thomas Otter (Goethe University Frankfurt).
According to the Journal Citation Reports , the journal has a 2017 impact factor of 1.000. [2]
The Bachelor of Business Administration (BBA), Bachelor of Science in Business Administration, or Bachelor of Arts in Business Administration is a bachelor's degree in business administration awarded by colleges and universities after completion of four years and typically 120 credits of undergraduate study in the fundamentals of business administration, usually including advanced courses in business analytics, business communication, corporate finance, financial accounting, macroeconomics, management, management accounting, marketing, microeconomics, strategic management, supply chain management, and other key academic subjects associated with the academic discipline of business management.
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