This article contains promotional content .(December 2024) |
| Company type | Subsidiary |
|---|---|
| Industry | Consumer electronics |
| Founded | 2018 |
| Founder | Nubia Technology |
Area served | Worldwide |
| Products | Gaming smartphones, gaming accessories |
| Parent | Nubia Technology |
| Website | redmagic |
Redmagic (styled as REDMAGIC) is a Chinese consumer electronics brand headquartered in Shenzhen, Guangdong, specializing in gaming smartphones and related accessories. The brand was launched in 2018 as a sub-brand of Nubia Technology, itself an affiliate of ZTE Corporation. Redmagic focuses on developing gaming-oriented smartphones. The brand competes with other gaming phone brands, such as ROG Phone, Black Shark and Legion.
Redmagic was established in April 2018 by Nubia Technology to target the gaming smartphone market. [1] Its first device, the Redmagic Phone, had a design with RGB lighting and an ergonomic build.
The Redmagic Mars was released in early 2019, introducing shoulder triggers and liquid cooling technology. [2] The device received the Best of CES 2019 awards from tech media such as Android Authority, Android Headlines [3] and PCMag [4]
The Redmagic 5G in 2020 was one of the first smartphones in the world to have a 144 Hz refresh rate display, an internal cooling fan and 5G connectivity. [5]
The subsequent Redmagic 6 series, launched in 2021, is the first smartphone to include a display with a 165 Hz refresh rate, as well as an improved cooling fan (up to 18,500 Tr/min instead of 16,000). [6]
By 2023, the Redmagic 8 Pro featured Qualcomm's Snapdragon 8 Gen 2 chipset and a 6000mAh battery, highlighting the company's commitment to high performance and extended gaming sessions. [7]
Towards the end of 2023, Redmagic released the Redmagic 9 Pro, featuring Qualcomm's Snapdragon 8 Gen 3 chipset, a 6,500 mAh battery and the ICE 13 cooling system capable of lowering down the device temperature by up to 18 °C. [8]
In November 2024, Redmagic launched the Redmagic 10 Pro, a device powered by the Snapdragon 8 Elite processor. It has a 144 Hz AMOLED display, customizable shoulder triggers, and an advanced cooling system, ICE-X. [9]
In 2024 Nubia launched the RedMagic Tablet 3D Explorer Edition geared more for entertainment with an Autostereoscopic display, dual 3D cameras and eye-tracking. [10]
Redmagic's products have been noted for their competitive pricing and gaming-focused innovations. However, reviews often note trade-offs in non-gaming features, such as camera performance and software updates, compared to mainstream smartphones. [20]
The Redmagic 10 Pro, in particular, has drawn attention for its mobile gaming performance at a lower price than competitors, although Wired 's product review platform warned that "nongamers should look elsewhere". "Assuming you don’t mind the enormous, angular design, which isn’t very pocket-friendly, you may balk at the slightly janky software, the inconsistent camera performance, or the lack of wireless charging," the review said. [21]
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