Rowdy Baby

Last updated

"Rowdy Baby"
Single by Yuvan Shankar Raja (composer) and Dhanush, Dhee (performer)
from the album Maari 2
Language Tamil
Released28 November 2018
Genre
Length4:44 min
Label Wunderbar Studios
Divo
Composer(s) Yuvan Shankar Raja
Lyricist(s) Dhanush
Producer(s) Dhanush
Music video
"Rowdy Baby" on YouTube

"Rowdy Baby" is a Tamil language song composed by Yuvan Shankar Raja for the soundtrack of the 2018 action comedy film Maari 2 and sung by Dhanush alongside Dhee. [1] The song was officially released on 28 November 2018 as a single from the film. [2]

Contents

Upon release, the song went viral and became very popular, [3] and its music video, released in January 2019, featuring the film's lead pair Dhanush and Sai Pallavi, broke several YouTube records, becoming one of the most viewed Indian songs of all-time. [4] [5] [6] Billboard listed the song in the Global Top 10 Music Videos of 2019. [7] According to YouTube Top Trending Music Videos, Rowdy Baby was the most streamed Indian video of 2019 and the seventh most globally. [8] As of 16 November 2020, the views on YouTube crossed 1 billion views, making it the only South Indian (and Tamil) cinema song on YouTube to achieve this feat, also the lyrical video of the song has garnered more than 93 million views on YouTube. This is the 20th most-viewed Indian video on YouTube.

Music video

The video see the film's lead pair, Dhanush and Sai Pallavi dancing to the tune in a set at the AVM studios in Chennai. Prabhu Deva was assigned to choreograph the song [9] [10] along with Jani Master. [11] Sai Pallavi, who had participated in a dance reality TV show called Ungalil Yaar Adutha Prabhudeva (transl. Who of you is going to be the next Prabhudeva?) 10 years before and was eliminated in the semi-finals, failing to meet him, [12] later recalled that through this song, she was eventually able to meet and work with Prabhu Deva, sharing a picture taken on the sets, which coincidentally was the same sets where the show had been shot before. [13] The video was uploaded on 12 January 2019 on YouTube, and had achieved lot of views due to its choreography and picturisation. [14]

Reception

Critical response

"Rowdy Baby" was listed as one of the year's best Tamil songs by musicaloud.com, [15] and in the Top 10 Tamil songs of November on Film Companion by Karthik Srinivasan, [16] who called it a "fantastic song, with a swinging African-style guitar and funky singing by Dhanush and Dhee". [17] Aarthi Murali of Silverscreen stated the song to be "cheeky, stupid, and of the best kind". [18]

Performance and records

The music video became a viral phenomenon upon release, breaking several YouTube records. Besides being the second fastest South Indian as well as Tamil language video to reach 100 million views in 17 days (Arabic Kuthu being the first in 12 days), [19] it was also the first to cross 200 million views. [20] On 8 February 2019, it crossed 179 million views, beating Dhanush's previous viral hit "Why This Kolaveri Di" to become the most viewed Tamil song, [21] before beating " [22] In August 2019, it was said to be the "first Tamil song to cross 500 million views". [23] On 16 November 2020, it crossed 1 billion views to become the first Tamil film song to achieve this feat. [4]

It was one of the two most streamed songs on JioSaavn. [6]

Awards and nominations

CeremonyDateCategoryRecipientsResult
Filmfare Awards South [24] [25] 21 December 2019 Best Dance Choreographer – South Prabhu Deva & Jani Master Won
Best Male Playback Singer – Tamil Dhanush Nominated
Best Female Playback Singer – Tamil Dhee Nominated
South Indian International Movie Awards [26] 15 August 2019 Best Female Playback SingerDheeWon
Zee Cine Awards Tamil [27] 4 January 2020Best ChoreographerPrabhu DevaWon

Related Research Articles

<span class="mw-page-title-main">Indian pop</span> Pop music produced in India

Indian pop music, also known as Indi-pop, refers to pop music produced in India that is independent from filmi soundtracks for Indian cinema. Indian pop is closely linked to Bollywood, Tollywood, Kollywood and the Asian Underground scene of the United Kingdom. The variety of South Asian music from different countries are generally known as Desi music.

<span class="mw-page-title-main">Jyothika</span> Indian actress

Jyothika Saravanan is an Indian actress and film producer who predominantly appears in Tamil films in addition to Telugu, Malayalam and Hindi films. Jyothika has received several accolades including a National Film Award, four Filmfare Awards South, three Tamil Nadu State Film Awards and the Kalaimamani Award Jyothika is regarded as one of the most prolific actresses in Tamil cinema, and has been ranked among the best actresses of South India by the media.

<span class="mw-page-title-main">Dhanush</span> Indian actor (born 1983)

Venkatesh Prabhu Kasthuri Raja, known professionally as Dhanush, is an Indian actor, producer, director, lyricist and playback singer who primarily works in Tamil cinema. Having starred in 46 films over his career, his accolades include four National Film Awards, fourteen SIIMA Awards, seven Filmfare Awards South and a Filmfare Award. One of the highest paid actors in Indian cinema, he has been included in the Forbes India Celebrity 100 list six times.

<span class="mw-page-title-main">G. V. Prakash Kumar</span> Indian musician composer and actor

G. V. Prakash Kumar is an Indian music composer, playback singer, actor and producer known for his work in Tamil films and a few Telugu films as well. His first film was S Pictures' Veyil (2006) and he gained fame in Tamil films by the early 2010s. He made his debut in acting on 2015 through Darling. He has won one National Award and three Filmfare Awards in his film career.

Vijay Yesudas is an Indian playback singer and actor. He has sung over 1000 film songs. Vijay works predominantly in the South Indian film industry, mostly in Malayalam, Telugu, Tamil, Kannada, and Hindi. He is the son of acclaimed singer K. J. Yesudas.

The Tamil Filmfare Best Male Playback Award is given by the Filmfare magazine for best playback singer as part of its annual Filmfare Awards for Tamil films. The award was first presented in 2005 with Karthik as winner.

<span class="mw-page-title-main">Vetrimaaran</span> Indian film director, film producer and screenwriter

Vetrimaaran is an Indian film director, film producer and screenwriter who primarily works in Tamil cinema. As of 2021, he has won five National Film Awards, eight Ananda Vikatan Cinema Awards and two Filmfare South Awards.

<span class="mw-page-title-main">Anirudh Ravichander</span> Indian music composer (born 1990)

Anirudh Ravichander, also credited mononymously as Anirudh, is an Indian music composer, and singer who works primarily in Tamil Cinema. He has also composed music for few Hindi and Telugu films. He has won two Filmfare Awards South, nine SIIMA Awards, six Edison Awards and five Vijay Awards.

<span class="mw-page-title-main">Why This Kolaveri Di</span> 2011 single by Dhanush

"Why This Kolaveri Di" is a song from the soundtrack of the 2012 Tamil psychological thriller film 3, starring Dhanush and Shruthi Hassan. The song is written and sung by Dhanush, and composed by Anirudh Ravichander.

<i>Maari</i> (film) 2015 film by Balaji Mohan

Maari is a 2015 Indian Tamil-language action comedy film written and directed by Balaji Mohan, jointly produced by Listin Stephen and Radhika's Magic Frames and Dhanush's Wunderbar Films. The film stars Dhanush, singer Vijay Yesudas, and Kajal Aggarwal, while Robo Shankar, Kalloori Vinoth, Kaali Venkat, and Mime Gopi play supporting roles. Dhanush plays Maari, a local gangster. This film also marks Vijay Yesudas's Tamil debut.

<span class="mw-page-title-main">Dhanush filmography</span>

Dhanush is an Indian actor, producer and screenwriter known for his work in Tamil cinema. He has also appeared in some Hindi, English, Telugu, and Malayalam films. He made his acting debut in 2002 with the coming of age drama, Thulluvadho Ilamai, directed by his father Kasthuri Raja. His role as a mentally-disturbed man in Kaadhal Kondein (2003)—directed by his brother Selvaraghavan—won him critical acclaim. The following year, he starred in Subramaniam Siva's Thiruda Thirudi, a commercial success. This was followed by a series of commercial failures—Pudhukottaiyilirundhu Saravanan (2004), Sullan (2004) and Dreams (2004). He had two releases in 2005—Devathaiyai Kanden and Adhu Oru Kana Kaalam.

<span class="mw-page-title-main">Sai Pallavi</span> Indian actress

Sai Pallavi Senthamarai Kannan is an Indian actress who works in Tamil, Telugu and Malayalam films. She is the recipient of numerous accolades, including four Filmfare Awards South and two South Indian International Movie Awards. She was featured by Forbes magazine as one of India's 30 under 30 in 2020.

Dheekshitha Venkadeshan, known professionally as Dhee, is an Australian singer of Sri Lankan Tamils descent. She has sung songs mostly in her stepfather Santhosh Narayanan's albums and has once been nominated at the Filmfare Awards for Best Singer. She is known for her distinctive alto voice.

Jani is an Indian dance choreographer who predominantly works in Telugu and Tamil language films. He has also worked in Kannada and Hindi films. He choreographs in a wide range of dancing styles, but he is mostly known for his western and folk styles.

<span class="mw-page-title-main">Aishwarya Lekshmi</span> Indian actress (born 1991)

Aishwarya Lekshmi is an Indian actress who works predominantly in Malayalam and Tamil films. She has won one Filmfare Award South and three SIIMA Awards.

<span class="mw-page-title-main">Kalloori Vinoth</span>

Kalloori Vinoth is an Indian actor who has appeared in Tamil language films.

<i>Maari 2</i> 2018 film directed by Balaji Mohan

Maari 2 is a 2018 Indian Tamil-language action comedy film written and directed by Balaji Mohan. It is a sequel to his 2015 film Maari. Dhanush, besides producing the film under his company Wunderbar Films, also stars as the title character, continuing his role from the first film. The film also stars Tovino Thomas,Sai Pallavi, Krishna and Varalaxmi Sarathkumar. The music was composed by Yuvan Shankar Raja, cinematography was done by Om Prakash and editing by Prasanna GK. The film was released on 21 December 2018 and received mixed reviews from critics.

<i>Bigil</i> (soundtrack) 2019 soundtrack album by A. R. Rahman

Bigil is the soundtrack album, composed by A. R. Rahman, to the 2019 Indian Tamil-language sports action film of the same name, directed by Atlee Kumar, starring Vijay in dual lead roles, along with Nayanthara, Jackie Shroff, Vivek and Kathir in other prominent roles. The soundtrack album consists of 5 songs, with 2 bonus tracks, all of them were penned by lyricist Vivek. The soundtrack album was released digitally on 27 September 2019, through the Sony Music record label.

"Verithanam" (transl. Frenzy) is an Indian Tamil-language song from the 2019 sports action film Bigil directed by Atlee. Composed by A. R. Rahman, the song featured lyrics written by Vivek and sung by actor Vijay, who also played the protagonist in the film. It is the first song Vijay has recorded for Rahman. The song was released by Sony Music on 1 September 2019, and its video version was unveiled on 1 November.

References

  1. ↑ "Dhanush-Sai Pallavi's peppy song 'Rowdy Baby' from 'Maari 2' out—Watch". Zee News India. 28 November 2018. Archived from the original on 3 February 2021. Retrieved 17 August 2020.
  2. ↑ "'Maari 2' song 'Rowdy Baby': Makers release the first track from the film". The Times of India. 20 December 2018. Retrieved 27 June 2020.
  3. ↑ "India's Music Industry Charts Its Future as It Eyes Bigger Share of Global Market". Billboard. 26 April 2019. Archived from the original on 21 June 2020. Retrieved 24 April 2020.
  4. 1 2 "Rowdy Baby hits 700M views". Dailyhunt.
  5. ↑ "Yuvan's Rowdy Baby song from Maari 2 sets big records". Moviecrow. Archived from the original on 29 March 2020. Retrieved 21 November 2019.
  6. 1 2 Kumar, Pradeep (19 October 2019). "'Verithanam' and 'Rowdy Baby' most streamed songs by Tamil music fans". The Hindu. Archived from the original on 27 October 2019. Retrieved 21 November 2019.
  7. ↑ "Daddy Yankee, Lil Nas X Had YouTube's Most-Watched Music Videos of 2019". Billboard. Archived from the original on 16 December 2019. Retrieved 15 December 2019.
  8. ↑ "Maari 2's Rowdy Baby with Dhanush and Sai Pallavi tops 2019 YouTube list in India". The Hindu. 6 December 2019. Archived from the original on 11 December 2019. Retrieved 11 December 2019.
  9. ↑ "Sai Pallavi on working with Prabhudheva in Maari 2: Life blesses you with something better". India Today. Archived from the original on 1 July 2020. Retrieved 21 November 2019.
  10. ↑ "Here's what went behind making the chartbuster Rowdy Baby". 2 March 2019. Archived from the original on 18 June 2020. Retrieved 22 January 2020.
  11. ↑ "NTR, Ram Charan' choreographer turned assistant for Maari 2". NTV Telugu. Archived from the original on 12 August 2018. Retrieved 24 April 2020.
  12. ↑ "Maari 2 press meet: Sai Pallavi and Prabhu Deva go back a long way". in.com. Archived from the original on 19 December 2018.
  13. ↑ "'Rowdy Baby' Sai Pallavi's photo with Prabhudeva on sets of dance show goes viral". thenewsminute.com. 3 January 2019. Archived from the original on 18 June 2020. Retrieved 27 June 2020.
  14. ↑ "In love with Sai Pallavi's dance in 'Rowdy Baby'? These videos are for you!". The News Minute. 9 January 2019. Archived from the original on 1 July 2020. Retrieved 21 November 2019.
  15. ↑ "Music Aloud Playback – Best Songs of 2018!". 30 December 2018. Archived from the original on 18 June 2020. Retrieved 22 January 2020.
  16. ↑ Srinivasan, Karthik (3 December 2018). "Top 10 Tamil Songs Of November". Film Companion. Retrieved 5 May 2023.
  17. ↑ "Milliblog Weeklies – DEC02.2018 by Milliblog!". 2 December 2018. Archived from the original on 15 September 2019. Retrieved 22 January 2020.
  18. ↑ "Rowdy Baby Lyric Video Review: The Good Kind Of Silly Stupid Love". Silverscreen. 28 November 2018.
  19. ↑ "100 million views in just 16 days, Rowdy Baby sets new record". newsminute.com. 20 January 2019. Archived from the original on 18 June 2020. Retrieved 27 June 2020.
  20. ↑ "'Rowdy Baby' notches up 200 million YouTube views". The Hindu. 14 February 2019. Archived from the original on 1 January 2020. Retrieved 21 November 2019.
  21. ↑ "Rowdy Baby beats Kolaveri Di, becomes most watched Tamil song on YouTube". India Today. 8 February 2019. Archived from the original on 1 July 2020. Retrieved 22 January 2020.
  22. ↑ "Sai Pallavi's 'Rowdy Baby' beats 'Vachinde' on YouTube!". Sify . Archived from the original on 12 February 2019.
  23. ↑ "Dhanush-Sai Pallavi's Rowdy Baby becomes first Tamil song to cross 600 million views on YouTube". India Today.
  24. ↑ "Winners of the 66th Filmfare Awards (South) 2019". Filmfare . Archived from the original on 22 December 2019. Retrieved 6 October 2020.
  25. ↑ "Nominations for the 66th Filmfare Awards (South) 2019". Filmfare. 13 December 2019. Archived from the original on 12 December 2019. Retrieved 6 October 2020.
  26. ↑ "SIIMA Awards: 'Sudani from Nigeria' wins Best Film, Trisha bags two awards". The News Minute. 17 August 2018. Archived from the original on 28 January 2022. Retrieved 5 September 2019.
  27. ↑ "Zee Cine Awards Tamil 2020: The complete winners list". 5 January 2020. Archived from the original on 3 February 2020. Retrieved 22 January 2020.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.