Roy Choi

Last updated

Roy Choi
Roy Choi from Koji BBQ (cropped).jpg
Roy Choi from Kogi BBQ
Aspen Food & Wine Fest 2010
Born
Roy S Choi

(1970-02-24) February 24, 1970 (age 54)
Education Culinary Institute of America
California State University, Fullerton
Southern California Military Academy
Culinary career
Current restaurant(s)
Website kogibbq.com

Roy Choi (born February 24, 1970) [1] is a Korean-American chef who gained prominence as the creator of the gourmet Korean-Mexican taco truck Kogi. [2] [3] [4] [5] Choi is a chef who is celebrated for "food that isn't fancy" and is known as one of the founders of the gourmet food truck movement. [6] In 2019, Choi began presenting a cooking series on Netflix with Jon Favreau titled The Chef Show .

Contents

Early life

Choi was born in Seoul, South Korea, to South Korean father Soo Myung Choi and North Korean mother Jai Nam Choi. [7] Choi's parents met in the US but after marrying moved back to Korea. The family ended up emigrating from South Korea permanently in 1972. [8]

Choi was raised in Los Angeles and Southern California. As Choi grew up, his parents had many businesses: a liquor store, dry-cleaning shop, a Korean restaurant, and after selling jewelry door to door, finally a successful jewelry company. [9] His parents owned a Korean restaurant called Silver Garden in Anaheim, California [10] for three years when he was young. Choi's mother made kimchi that was so popular within their community that they packaged it and sold it locally. [6] His favorite childhood memory is making dumplings at the age of eight at his family's own restaurant. [11] His family moved many times while he was young. [3]

His family once lived near Olympic Boulevard and Vermont Avenue, as well as in South Central, the Crenshaw District and West Hollywood. [12]

Choi attended a gifted-students program, but changed schools in his early teens when his parents achieved prosperity in the jewelry business and moved their family into a neighborhood in Orange County called Villa Park, [6] [13] Choi began getting into trouble, with his marks slipping as he began taking drugs and hanging out with a different crowd. [3] At age 15, Choi's parents sent him to Southern California Military Academy in Signal Hill, California. He remembers this as a positive experience. [3]

After high school, Choi went to Korea and taught English there. He then attended California State University, Fullerton, graduating with a bachelor's degree in philosophy. Choi attended Western State University law school, and dropped out after one semester. [3] At 24, Choi said he became obsessed with Emeril Lagasse's "Essence of Emeril" show. [14] The show inspired him to enroll in culinary school. "Emeril saved my life," Choi said. [3]

In 1996, Choi began studying at the Culinary Institute of America in Hyde Park, New York. [11] He enjoyed the highly structured block programs, where there was no "wiggle room." [6] During his studies, he worked as an intern at three-Michelin-star restaurant Le Bernardin, in New York City. [3]

Career

Choi gained experience as a journeyman hotel chef, [2] and in 2001, started working for Hilton Hotels. After being promoted within the company, Choi became chef de cuisine at the Beverly Hilton in 2007. It was there that Choi met his future business partner, Mark Manguera. [3] Choi also worked at the Embassy Suites in Sacramento and the Rock Sugar Pan Asian Kitchen in Los Angeles. [2] [11]

After this classical training and years of background in Michelin-star cooking, Choi said that the shift to the food trucks, initially based on Abbot Kinney Boulevard in Venice [15] was great. [2] Choi's company, Kogi, was founded in 2008 with partners Mark Manguera and his wife, Caroline Shin-Manguera. [3]

He was named one of the top ten "Best New Chefs" of 2010 by Food and Wine magazine, and is the first food truck operator to win that distinction. [11] Choi currently runs Sunny Spot, in Venice, CA, which is Caribbean-inspired. He ran the Los Angeles-area restaurant Chego! which featured rice bowls, [16] and A-Frame which conveyed the Hawaiian idea of aloha and was built in a former IHOP, [6] in addition to Pot [17] at the Line Hotel in Koreatown. [11] In December, 2018, Choi opened a restaurant named Best Friend in Las Vegas, NV. [18] His cooking style fuses Mexican and Korean flavors and dishes. [19]

In June 2013, Choi along with fellow chefs Wolfgang Puck and David Chang, convened at the Hotel Bel-Air to fuse different styles such as ggaejjang style and kochujang onto the Hotel Bel-Air menu. [20]

In November 2013, Choi released his autobiography that is part memoir part cookbook [6] called L.A. Son: My Life, My City, My Food. [21] [22]

Choi said he didn't start out to write a book, but that he kept getting asked the same questions about his food, its flavors, and how it is prepared. [23] While Choi doesn't see the book as social commentary, he felt it was important to show the "real deal" of the duality he felt growing up as an immigrant in the 1970s; the foods served in the restaurant were quite different from what the family ate at home. The book also talks about the culture of Los Angeles and how it has changed since the 1970s. [23]

The Jon Favreau movie Chef (2014) was loosely inspired by Choi and the food truck movement. Choi worked as a technical advisor to Favreau on cooking and restaurant scenes and appears in the end credits. In addition to touring all of Choi's restaurants, Favreau attended a French culinary school and trained in several of Choi's kitchens. [24] In 2019, Favreau and Choi collaborated on a cooking show on Netflix: The Chef Show . [25]

Time had included Choi in their TIME 100 list of the most influential people in the world for 2011 [4] and 2016. [26] [27] Fellow chef and author Anthony Bourdain wrote that "Roy Choi first changed the world when he elevated the food-truck concept from "roach coach" to highly sought-after, ultra-hot-yet-democratic rolling restaurant." [26] In 2015, Choi and chef Daniel Patterson opened a restaurant called LocoL in Watts, Los Angeles, with the goal of bringing quality, healthy, and inspired fast-food to inner-city neighborhoods. [28]

In 2019, Choi produced and hosted a TV series, Broken Bread on Tastemade and KCET in Los Angeles. [29]

Personal life

Choi goes by the nicknames "Papi" and "El Guapo." [15]

He teaches cooking when he volunteers at A Place Called Home in South Los Angeles. [30]

Choi is a supporter of 3 Worlds Cafe, a South Central community coffee and smoothie shop that is a collaboration between Choi, the neighborhood-based Coalition for Responsible Community Development, fruit conglomerate Dole Packaged Foods and nearby Jefferson High School. [31]

He also maintains a blog on which he posts recipes and rants. [19]

During his difficult teen years and later as a young adult, Choi said he had many addictions. He was addicted to crack for a short time, marijuana and gambling, which lasted three years in his early 20s. In his late 20’s, he kicked his addiction to drugs and began to cook more seriously. Choi says that his current addiction is feeding people. [6]

Choi has a daughter. [3]

Publications

Related Research Articles

<span class="mw-page-title-main">Jon Favreau</span> American filmmaker and actor (born 1966)

Jonathan Kolia Favreau is an American filmmaker and actor. As an actor, Favreau has appeared in films such as Rudy (1993), PCU (1994), Swingers (1996), Very Bad Things (1998), Deep Impact (1998), The Replacements (2000), Daredevil (2003), The Break-Up (2006), Four Christmases (2008), Couples Retreat (2009), I Love You, Man (2009), People Like Us (2012), The Wolf of Wall Street (2013), Chef (2014).

<span class="mw-page-title-main">Curtis Stone</span> Australian chef, author, and television personality (born 1975)

Curtis Travis Stone is an Australian celebrity chef, author, and television personality. Stone has been the fresh food and recipes ambassador for Coles Supermarkets in Australia since 2010.

<span class="mw-page-title-main">Emeril Lagasse</span> American celebrity chef and restaurateur (born 1959)

Emeril John Lagasse III is an American celebrity chef, restaurateur, television personality, cookbook author, and National Best Recipe award winner for his "Turkey and Hot Sausage Chili" recipe in 2003. He is a regional James Beard Award winner, known for his mastery of Creole and Cajun cuisine and his self-developed "New New Orleans" style. He is of Portuguese descent on his mother's side, while being of French heritage through his father.

<span class="mw-page-title-main">David Chang</span> American chef and TV personality

David Chang is an American celebrity chef, restauranteur, author, podcaster, and television personality. He is the founder of the Momofuku restaurant group. In 2009, Momofuku Ko was awarded two Michelin stars, which the restaurant had retained each year until its closure in 2023. In 2011, he co-founded the influential food magazine Lucky Peach, which lasted for 25 quarterly volumes into 2017.

<span class="mw-page-title-main">Kogi Korean BBQ</span> Fusion food trucks in Los Angeles

Kogi Korean BBQ is a fleet of five fusion food trucks in Los Angeles famous both for their combination of Korean with Mexican food and also for their reliance on Internet technology, especially Twitter and YouTube, to spread information about their offerings and locations. Highlights of typical fare include Spicy Pork Tacos, Kimchi Quesadillas and Short Rib Sliders. Its owner/founder, Mark Manguera, a Filipino-American, married into a Korean family and was inspired to combine Mexican and Korean food as a result. The food truck has won much recognition, including a Bon Appétit Award in 2009 and "Best New Chef" for Roy Choi by Food & Wine in 2010, the first for a food truck.

Ludovic Lefebvre is a French chef and restaurateur. He has owned and operated several restaurants in Los Angeles.

<i>The Best Thing I Ever Ate</i> 2009 American TV series or program

The Best Thing I Ever Ate is a television series that originally aired on Food Network, debuting on June 22, 2009.

<span class="mw-page-title-main">Korean taco</span> Korean-Mexican fusion dish in America

Korean tacos are a Korean-Mexican fusion dish popular in a number of urban areas in the United States and Canada. Korean tacos originated in Los Angeles, often as street food, consisting of Korean-style fillings, such as bulgogi and kimchi, placed on top of small traditional Mexican corn tortillas. Korean burritos are a similarly themed dish, using larger flour tortillas as a wrap.

<i>Pasta</i> (TV series) South Korean television series

Pasta (Korean: 파스타) is a 2010 Korean television series starring Gong Hyo-jin, Lee Sun-kyun, Lee Hanee and Alex Chu. The workplace romantic comedy is about the dreams and struggles of a young woman who aspires to become an elite chef. It aired on MBC from January 4 to March 9, 2010 on Mondays and Tuesdays at 21:55 for 20 episodes.

<span class="mw-page-title-main">Don Chow Tacos</span> Chinese-Mexican fusion food truck based in Los Angeles

Don Chow Tacos was a Chinese-Mexican fusion food truck based in Los Angeles, California. It was founded on April 22, 2009, by Dominic Lau and Lawrence Lie with the motto, "Where Chino meets Latino", representing their Chinese heritage and Hispanic influences. Don Chow Tacos ceased operations on February 16, 2015.

<i>Chef</i> (2014 film) Comedy film by Jon Favreau

Chef is a 2014 American road comedy-drama film directed, written, co-produced by, and starring Jon Favreau as a celebrity chef who, after a public altercation with a food critic, loses his job at a popular Los Angeles restaurant and begins to operate a food truck with his young son. It co-stars Sofía Vergara, John Leguizamo, Scarlett Johansson, Oliver Platt, Bobby Cannavale, and Dustin Hoffman, along with Robert Downey Jr. in a cameo role.

<span class="mw-page-title-main">Korean-Mexican fusion</span> Type of fusion cuisine

Korean–Mexican fusion is a type of fusion cuisine originally from Los Angeles that combines traditional elements of American-style Mexican and Korean foods. The earliest Korean-Mexican fusion featured Mexican or Tex-Mex dishes such as tacos or burritos filled with Korean-style barbecued meats and kimchi. Typical dishes include Korean tacos and bulgogi burritos. Food critics Jane and Michael Stern state that Korean–Mexican fusion is a growing food trend that has steadily gained in popularity since 2009.

The Grilled Cheese Truck is a food truck company serving gourmet "chef driven" grilled cheese sandwiches. The company started in Los Angeles in 2009, and has since expanded throughout Southern California, Phoenix, San Antonio and Austin.

<span class="mw-page-title-main">Andrew Gruel</span> American chef and television personality

Andrew Gruel is an American chef and television personality, based in Orange County, California. He appeared as a judge on Food Network's Food Truck Face Off and as a host of FYI's Say It to My Face!, and is the founder of Slapfish, a seafood restaurant franchise that he launched in 2012 and sold to Mac Haik Enterprises in 2022. He is the founder, CEO and executive chef of Big Parm, a pizza restaurant in Tustin, California; Two Birds, a chicken restaurant in Irvine, California; Butterleaf, a plant-based restaurant in Irvine, California; and Calico Fish House, a casual seafood restaurant in Huntington Beach, California.

Locol was a restaurant founded by Roy Choi and Daniel Patterson. The name connoted both "local" and "loco". The restaurant aspires to serve healthy alternatives to fast food at affordable prices while benefiting communities and disrupting food deserts. The restaurant's first location was in the Watts neighborhood of Los Angeles. After opening several other locations in California, all closed in 2018. Choi later revived the brand in 2020 as a delivery-only "virtual restaurant".

<i>The Chef Show</i> American television cooking show

The Chef Show is an American television cooking show presented by Jon Favreau and Roy Choi that premiered on Netflix on June 7, 2019. Its creation was inspired by Favreau's training under the tutelage of Choi in preparation for the 2014 film Chef. Volume 2 premiered on September 13, 2019 and volume 3 premiered on February 19, 2020. A second season premiered on September 24, 2020.

<span class="mw-page-title-main">Alvin Cailan</span> American chef and YouTuber

Alvin Cailan is an American chef, author, and television host. He is the host of First We Feast’s The Burger Show which airs on YouTube and Hulu. Cailan launched Eggslut, a food truck that specialized in egg sandwiches. The food truck quickly became popular and often had waits that stretched to two hours long. Eggslut has brick-and-mortar locations, including at Los Angeles' Grand Central Market and Venice, Glendale, and Las Vegas. Cailan was named the head chef of Umami Burger in 2021.

The James Beard Foundation Awards are annual awards presented by the James Beard Foundation to recognize culinary professionals in the United States. The awards recognize chefs, restaurateurs, authors and journalists each year, and are generally scheduled around James Beard's May birthday.

<span class="mw-page-title-main">Taco trucks in Los Angeles</span> Mobile restaurant in California

Colloquially referred to as Loncheras, Taco trucks have become an iconic symbol of Mexican culture in the United States. Popularized in Los Angeles, Loncheras are often characterized by rough exteriors, bright colors, and bold murals. Operators have been able to build loyal clientele using familiar parking spots, social media, and after-dark hours. Though taco trucks are a staple food for Angelenos of every race, Loncheras in Los Angeles are chiefly owned and operated by Hispanic and Latino families in low to moderate-income areas. Since Raul Martinez's first mobile truck success, taco trucks have continued to serve as windows of opportunity for migrant families and prospective chefs to earn a living. Taco trucks, like all Mexican street food, have allowed Mexican Americans to stay connected to their heritage while adjusting to a new country, community, and way of life. Success among authentic Mexican taco trucks later inspired "fusion taco trucks". Roy Choi's Kogi BBQ food truck, a Korean-Mexican short rib taco truck, is considered to be the first "fusion" taco truck in Los Angeles. The opening of Choi's truck marked a gastronomic explosion on the Los Angeles taco truck horizon. Both regular and fusion taco trucks help meet the high demand for fast, affordable, and convenient street food in the Golden city.

References

  1. Wang, Andy (February 28, 2012). "Broken Social Scene". New York Post . Retrieved May 13, 2014.
  2. 1 2 3 4 Bruno, Antoinette (March 1, 2010). "Rising Stars: Community Award Winner Chef Roy Choi". StarChefs. Retrieved June 19, 2013.
  3. 1 2 3 4 5 6 7 8 9 10 McLaughlin, Katy (January 15, 2010). "The King of the Streets Moves Indoors" . The Wall Street Journal . Retrieved June 19, 2013.
  4. 1 2 "The 2011 Time 100 Poll: Time 100 Candidates: Roy Choi". Time . April 4, 2011. Archived from the original on April 7, 2011. Retrieved June 19, 2013.
  5. Goodyear, Dana (May 10, 2012). "Vegetable State of Mind: Roy Choi". The New Yorker . Retrieved June 19, 2013.
  6. 1 2 3 4 5 6 7 Gross, Terry (November 7, 2013). "Roy Choi's Tacos Channel LA And The Immigrant Experience" (mp3). Fresh Air . NPR. Transcript of episode . Retrieved May 13, 2014.
  7. "Roy S Choi, "United States Public Records"". FamilySearch . Retrieved May 13, 2014.
  8. "Choi, Roy, 1970–". Library of Congress Authorities. Retrieved May 13, 2014.
  9. Chaudhry, Nidhi (November 22, 2013). "Roy Choi Author of L.A. Son Interview". Kirkus Reviews . Retrieved May 13, 2014.
  10. "L.A. Son". Kirkus Reviews . October 20, 2013. Retrieved May 13, 2014.
  11. 1 2 3 4 5 "2010 Best New Chef Award Profile: Roy Choi". Food and Wine . Archived from the original on May 28, 2013. Retrieved June 19, 2013.
  12. Knoll, Corina (April 12, 2014). "Learning in reverse brought Kogi chef Roy Choi to the top". Los Angeles Times . Archived from the original on May 13, 2014. Retrieved May 13, 2014.
  13. Tatusian, Tenny (November 21, 2013). "Roy Choi: He's the face of L.A. at the moment". Los Angeles Times . Retrieved May 13, 2014.
  14. Stein, Joel (March 29, 2010). "Gourmet On the Go: Good Food Goes Trucking". Time . Retrieved May 13, 2014.
  15. 1 2 "Roy Choi – Kogi BBQ". KCET . March 26, 2010. Retrieved May 13, 2014.
  16. Hallock, Betty (May 3, 2013). "Roy Choi on Chego's move to Chinatown: 'The space has a kind of spiritual glow to it'". Los Angeles Times . Retrieved June 19, 2013.
  17. Hallock, Betty (March 28, 2014). "Roy Choi's Pot is open: Hot pots, uni dynamite and Bell Biv DeVoe". Los Angeles Times . Retrieved May 7, 2014.
  18. Dwyer, Chris (January 1, 2019). "World's hottest new restaurants to try in 2019". CNN Travel. Retrieved January 2, 2019.
  19. 1 2 Sifton, Sam (July 12, 2012). "Roy Choi's Food-Truck Barbecue Blends Mexico and Korea". The New York Times . Retrieved June 20, 2013.
  20. Harris, Jenn (June 19, 2013). "Wolfgang Puck, Roy Choi and David Chang cook a meal to 'shock' diners". Los Angeles Times . Retrieved June 20, 2013.
  21. Tomicki, Hadley (April 4, 2013). "Roy Choi Releasing L.A. Son: My Life, My City, My Food in November". Grub Street Los Angeles. Retrieved June 20, 2013.
  22. Coover, Doe (November 4, 2013). "L.A. Son". Publishers Weekly . Retrieved May 13, 2014.
  23. 1 2 Choi, Roy (Speaker) (December 4, 2013). Chefs @ Google: Roy Choi (Google Talk). Los Angeles, CA: Google via YouTube.
  24. Epstein, Andrew (May 9, 2014). "Jon Favreau on How Roy Choi Shaped Chef". Eater. Retrieved May 13, 2014.
  25. Jackson, Angelique (June 7, 2019). "Jon Favreau Talks 'The Chef Show,' an Oscar for Robert Downey Jr. and Collaborating with Beyoncé". Variety.
  26. 1 2 Bourdain, Anthony (April 21, 2016). "The 100 Most Influential People: Roy Choi". Time .
  27. Snyder, Garrett (April 21, 2016). "Roy Choi Just Made Time Magazine's 100 Most Influential People List". LA Weekly .
  28. "Soul Food: A Meeting on the Fringe with Roy Choi and Portugal. The Man". FLOOD. Retrieved May 31, 2018.
  29. Kelly, Mary Louise (May 20, 2019). "Chef Roy Choi Explores Food Activism In His New Show, 'Broken Bread'". NPR.
  30. Barnett, Bob (May 29, 2013). "What Chef Roy Choi Is Teaching South Central L.A. Students". The Huffington Post . Retrieved June 19, 2013.
  31. Simmons, Andrew (June 25, 2013). "Roy Choi's 3 Worlds Cafe Coming to South Central + An Opening Party". LA Weekly . Retrieved May 13, 2014.