The rules of the garage are a set of eleven rules that Hewlett-Packard CEO Carly Fiorina used in 1999 to reinterpret the HP Way work ethos that Bill Hewlett and David Packard set when they founded Hewlett-Packard (HP). Fiorina felt that the traditional HP Way was too limiting in the modern corporate world, and that it needed to be updated. [1]
The rules were first articulated in 1999 by newly appointed HP CEO Carly Fiorina, and they were later used in a Hewlett-Packard ad campaign. [2] The name was a reference to David Packard's garage in Palo Alto, in which Packard and Bill Hewlett first founded the company after graduating from nearby Stanford University in 1935. [3]
The eleven rules are: [2]