SEMrush

Last updated
SEMrush
Type of business Private
Type of site
 Digital marketing
Founded2008;12 years ago (2008)
Headquarters Boston, U.S.
Area servedInternational
Founder(s) Oleg Shchegolev and Dmitry Melnikov
Key peopleOlga Andrienko, Fernando Angulo
Industry Advertising, Information technology
URL SEMrush.com
Alexa rankIncrease2.svg 5,149 (Global, March 2019) [1]
RegistrationOptional
Launched2008
Current statusOnline

SEMrush is a software as a service (SaaS) company based in Boston that sells online visibility and marketing analytics software subscriptions. [2] [3] [4] [5] It is also a utility for keyword strategies and data reports. [6] [7] [8] It was founded by Oleg Shchegolev and Dmitry Melnikov as a SEO tool and a browser extension before adopting the SaaS model. The software provides a range of functions and insights primarily leveraged in the strategic planning and execution of digital marketing. The basic function of the tool is to input a domain name to gather intelligence data on that domain's website traffic information, organic and paid keywords, projected Google Ads spend, backlink data, and other SEO-related data. [9] [10] [11] The tool also has more advanced functions such as SEO audits, topic research, competitor insights, pay-per-click ad history logs, keyword position tracking & lead generation tools.

Contents

The company's customers include eBay, Quora, Booking.com, Hewlett Packard Enterprise, and BNP Paribas. [12]

History

Oleg Shchegolev and Dmitry Melnikov started off as SEO enthusiasts who were interested in industry developments and new technologies and wanted to build a tool that could identify market trends and best industry practices. [13] After sharing their first findings with friends and local influencers, more people were curious and started using it daily. Through word of mouth, the tool started increasing in popularity and a community of influencers grew as a result.

The software was first launched as Seodigger before being launched as a Firefox extension and was subsequently renamed to SeoQuake Company in 2007 [14] and eventually to SEMrush with more than 650 employees in offices in Boston, Philadelphia, Czech Republic, Cyprus, and Russia. In 2016, it reached its milestone of 1,000,000 users with clients in more than 100 countries. [13]

In April 2018, the company received $40m (USD) in a funding round co-led by venture capital firms Greycroft, e.ventures, and Siguler Guff, for expansion to various search platforms including to those owned by Amazon, Microsoft, and Baidu. [15] [16]

In 2019 SEMrush released a product called "Sellerly", which provides Amazon retailers the ability to split test product detail pages. [17] Also in 2019 the company released a tools called "Traffic Analytics API", which is used for gathering various online data. [18] According to Forbes, "the company increased its user base by 45% in 2019". [19] The utlity provides keyword research tool, domain analytics, backlink tracking, and keyword suggestions. [20]

Awards

See also

Related Research Articles

Search engine optimization Practice of increasing online visibility in search engine results pages

Search engine optimization (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement. Additionally, it may target different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.

Analytics discovery, interpretation, and communication of meaningful patterns in data

Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns towards effective decision making. It can be valuable in areas rich with recorded information; analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance.

A backlink for a given web resource is a link from some other website to that web resource. A web resource may be a website, web page, or web directory.

Web traffic is the amount of data sent and received by visitors to a website. This necessarily does not include the traffic generated by bots. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth.

Search engine marketing form of internet marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.

Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a user. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query.

Article marketing is a branch of content marketing. It is a type of advertising in which companies write and distribute short articles to a range of outlets such as article banks, forums, and newsletter publishers. Its main purpose is to gain a huge number of online audiences and boost the number of sales opportunities for products or services on websites. Another main purpose of this kind of marketing is to build backlinks. This type of marketing strategy can help marketers acquire new visitors and increase sales on their websites. Article marketing is also one of the least costly ways to market a company.

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.

Keyword research is a practice search engine optimization (SEO) professionals use to find and research search terms that users enter into search engines when looking for products, services or general information. Search engine optimization professionals first research keywords, and then align web pages with these keywords to achieve better rankings in search engines. Once they find a niche keyword, they expand on it to find similar keywords. Keyword suggestion tools usually aid the process, like the Google Ads Keyword Planner, which offers a thesaurus and alternative keyword suggestions. Google's first party data also aids this research through the likes of Google autocomplete or People Also Ask.

Geotargeting method of determining the geolocation of a website visitor and delivering different content to that visitor based on their location

Geotargeting in geomarketing and internet marketing is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on their location. This includes country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria. A common usage of geo targeting is found in online advertising, as well as internet television with sites such as iPlayer and Hulu. In these circumstances, content is often restricted to users geolocated in specific countries; this approach serves as a means of implementing digital rights management. Use of proxy servers and virtual private networks may give a false location.

Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding.

Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO). In other words, search analytics helps website owners understand and improve their performance on search engines, for example identifying highly valuable site visitors, or understanding user intent. Search analytics includes search volume trends and analysis, reverse searching, keyword monitoring, search result and advertisement history, advertisement spending statistics, website comparisons, affiliate marketing statistics, multivariate ad testing, et al.

Competitor backlinking is a search engine optimization strategy that involves analyzing the backlinks of competing websites within a vertical search. The outcome of this activity is designed to increase organic search engine rankings and to gain an understanding of the link building strategies used by business competitors.

A Google penalty is the negative impact on a website's search rankings when webmasters engage in practices that are against its guidelines. Changes in the penalty may be noticed following updates to Google's search algorithms or manual review. The penalty can arise in response to various black-hat SEO techniques.

Covario, Inc. was an American search marketing agency and technology firm based in San Diego, California. The company specialized in international search engine marketing services and provided software tools for SEO, paid search, social media marketing, analytics and local search optimization. Its customer base included technology, consumer electronics, financial services, retail, ecommerce, media, entertainment, publishing, and consumer packaged goods organizations. Covario was acquired by the Dentsu Aegis Network in September 2014, and combined with iProspect, the network's performance marketing arm, in early 2015.

Local search engine optimisation process affecting the visibility of a website or a web page in a web search engines unpaid results

Local search engine optimization is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results often referred to as "natural", "organic", or "earned" results. In general, the higher ranked on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. Local SEO, however, differs in that it is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when users enter local searches for its products or services. Ranking for local search involves a similar process to general SEO but includes some specific elements to rank a business for local search.

Search engine scraping is the process of harvesting URLs, descriptions, or other information from search engines such as Google, Bing or Yahoo. This is a specific form of screen scraping or web scraping dedicated to search engines only.

TapClicks American technology company

TapClicks is a privately held marketing technology company, with headquarters located in San Jose, California.

Joost de Valk is an application software developer from Wijchen, Netherlands who is best known for Yoast SEO. De Valk started out as a consultant and blogger in 2004 before developing Yoast, one of the most successful plug-ins for WordPress.

References

  1. ↑ "semrush.com Site Info". Alexa Internet. Retrieved March 12, 2019.
  2. ↑ Sabin-Wilson, Lisa (April 17, 2017). WordPress All-in-One For Dummies (For Dummies (Computers) 3rd Edition. For Dummies; 3 edition. p. 429. ISBN   978-1119327776.
  3. ↑ Jones, Kristopher (April 22, 2013). Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing 3rd Edition. Visual; 3 edition. p. 21. ISBN   978-1118551745.
  4. ↑ Enge, Eric (September 5, 2015). The Art of SEO: Mastering Search Engine Optimization. O'Reilly Media; 3 edition. ISBN   978-1491948965.
  5. ↑ Ward, Anne Ahola (April 10, 2017). The SEO Battlefield: Winning Strategies for Search Marketing Programs 1st Edition. O'Reilly Media; 1 edition. p. 64. ISBN   978-1491958377.
  6. ↑ Shenoy, Aravind (26 July 2016). Introducing SEO Your quick-start guide to effective SEO practices. Ape Press. p. 80. ISBN   978-1119327776.
  7. ↑ "Survey finds 38% of beer-drinking Americans say they won't order a Corona". CBS News.
  8. ↑ "Search for vegan options continues to climb in Canada". Toronto Sun.
  9. ↑ "SEMrush SEO Ranking Factors 2017 Report Cites Factors Google Denies As Ranking Signals". Seroundtable. Retrieved 2018-02-14.
  10. ↑ "Interview with Oleg Shchegolev, CEO and Co-Founder of SEMrush". We Rock Your Web. Retrieved 2018-02-15.
  11. ↑ "Research keywords to outrank your competition". Array Internet. Retrieved 2018-02-14.
  12. ↑ "Search Marketing Firm SEMrush Raises $40 Million to Fund Expansion". Wall Street Journal. Retrieved 2018-04-29.
  13. 1 2 Shulman, Robyn (2017-07-04). "Oleg Shchegolev & Dmitri Melnikov: How These Two Self-Proclaimed Enthusiastic Nerds Built A Global SEO Company". Huffington Post. Retrieved 2018-09-21.
  14. ↑ "SeoQuake Presents New SEO Product for Analyzing Web Sites' Search Engines Traffic". Cision PRWeb. 2007-06-04. Retrieved 2018-09-21.
  15. ↑ "Search Marketing Firm SEMrush Raises $40 Million to Fund Expansion". Wall Street Journal. Retrieved 2018-04-29.
  16. ↑ "Tech tracker round-up: Twitter posts healthy profit, Pusher raises $8 million in funding". Evening Standard. Retrieved 2018-04-29.
  17. ↑ "SEMrush Delivers Double-digit User Base Growth and Successful Entrance Into Emerging Markets". Bloomberg.
  18. ↑ "SEMrush Announces New Website Traffic Data API for Market Intelligence".
  19. ↑ "SEMrush Crushes 2019 Goals With Growth Strategy And Experimentation".
  20. ↑ "SEMrush Review". PC Mag.
  21. ↑ "U.S. Search Awards 2019: Last Call for Entries July 5". Search Engine Journal. 2019-06-25. Retrieved 2019-10-12.
  22. ↑ "2018 Winners | UK Search Awards". www.searchawards.co.uk. Retrieved 2019-10-12.
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