Salvatore Aranzulla (born in Mirabella Imbaccari 24 February 1990) is an Italian blogger and entrepreneur. [1] He is a well-known popularizer and author of problem solving tutorials for information technology (especially software) by the general Italian public. [2] [3] [4] [5] [6]
Born in Mirabella Imbaccari, [7] [8] a Sicilian hamlet, [9] [10] by parents Giovanni and Maria in a family of four children; his three brothers are Giuseppe, Davide, and Elia. [4] [11] His father was a nurse in Caltagirone hospital and the mother a housekeeper. [4] [12] He attended the scientific high school in Piazza Armerina. [13]
In 2008, he moved to Milan to study at Bocconi University, [14] [2] [15] where he graduated in 2015. [11]
When he was 12, he started reading through the net and soon he began looking after a newsletter [16] and a blog [1] [15] where he published practical advice on solving computer problems, [17] [18] thus becoming the youngest popularizer in Italy. [9] As a teenager, he was also active as a bug hunter for some major websites and web browsers. [19] [16] [20]
His blog had about 300,000 monthly readers between 2007 and 2008. When Aranzulla needed money to go to the university, he started using Google Ads. [5] [21]
In 2016 the readers became 9 million every month, with 20 million page views, and about 500,000 daily in 2015 [22] and 2018 [23] [15] thanks to an accurate use of SEO. [12] [10] [24]
In 2018 the website ranked in the top 30 in Italy [4] [14] (first in the general field of "Information Technology" [1] [18] and with a 40% quota of the "computer news" sector [17] ) and in March 2019, it ranked 57th in Italy. [25]
The company, whose sole shareholder is Aranzulla himself, is located in Milan [11] and closed 2014 with a turnover of one million euros, [26] then 1,6 million euros in 2016. [17] In 2017 the annual turnover was two million, [2] [14] [27] in 2019 three million euros. [28] and in 2021 3,8 million euros [29] By 2018 the company has a staff of eight people. [5]
The articles are written by 10 ghostwriters from various parts of Italy, such as Campania, Calabria, Lombardy, Tuscany. [30]
He also wrote the technology column on the web portal Virgilio.it from 2008 to 2015. [31] In 2016 he started a cooperation with the national newspaper Il Messaggero . [31]
In 2016 his article on the Italian Wikipedia was deleted because he was not considered sufficiently relevant. He replied by calling Italian Wikipedia users who proposed his deletion "low-class competitors and sore losers". [32] The page was previously deleted 12 times over a period of 10 days in 2006, because it kept being rewritten probably by himself or close acquaintances. [33]
The debate about the deletion was also publicized on Italian periodics Il Gazzettino , Il Foglio , La Stampa and il Giornale where the deletion was described critically. [34] [35] [12] [6] [36] It was also noted that the deletion was originally requested by a person who owns a website with similar content to the one of Aranzulla. [6]
The issue of deleting the page on Aranzulla was also dealt with during the Report television show. [37] [38]
In 2018 the website obtained a special recognition for best website by the comune of Perugia at the 2018 Macchianera awards in Perugia [39]
In February 2019, he received the Candelora d'Oro from the comune of Catania. [40] [41] [42] [43]
In 2017 he had a cameo in the music video of the song In the town of Gabry Ponte and Sergio Sylvestre. [44] In 2018 he dubbed a pop-up in the Italian version of Ralph Breaks the Internet . [45] and he was also the Italian poster person for the Netflix television series Black Mirror . [8] [17] [46]
In 2017 he was the protagonist of an episode of the Mediaset program Emigratis , broadcast from Singapore and hosted by Pio and Amedeo. [47]
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