Second screen

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A second screen involves the use of a computing device to provide a different viewing experience for content on another device.

Contents

The term commonly refers to the use of such devices to provide interactive features, like posts on social media platforms that take input from the audience during a broadcast, such as a television program. This type of technology is designed to keep the audience engaged with whatever they are watching [1] and has been found to support social television and generate an online conversation around specific content. [2] [3] It is a type of screen casting technology that allows a smartphone or tablet to display its contents on another screen. A second screen can also refer to having multiple monitors connected to a computer.

Analysis

Several studies [4] [5] show a tendency to use another device while watching television such as a tablet or smartphone. Other studies distinguish a higher percentage of comments or posts on social networks about the content that is being watched (Nielsen ratings). [6] [7] [8]

Besides keeping the audience engaged (via polling, chatting, providing additional information about content and participants, etc.) and generating revenue via advertising, a second screen can be used as a metering solution to get information about the audience. Being more far-reaching and inexpensive, a second screen may replace people meters in the future. [9]

One trend hampering the growth of second screens is that many shows are creating their own applications for them. It is considered impractical to expect users to download multiple applications and switch between them for each channel or show. [10]

Conference and business meeting organizers may also incorporate second screens to deepen audience engagement. [11] According to "2014 Trend Tracker", [12] the second screen phenomenon is a significant and growing trend. "Attendees are so glued to their devices, even while watching a live presentation (or at home, on television) that marketers are supplying them with a simultaneous engagement tool they can access on that device," says Robin Stanley, VP-design and creative at GES. [13] "Software tools allow conference session presenters to share slides and presentations in real-time, so attendees can follow on with their device in hand." Second screen technology at conferences can be an integral part of the event experience by allowing conference attendees to engage with the speaker and other participants.

Applications

Many applications designed for the second screen give another form of interactivity to the user and another way to sell advertising content. [14] Second screening may also involve applications not formally connected to the primary entertainment. [15] Some examples include:

Sports broadcasting

Sports broadcasters, to stem the flight of the audience away from watching the main screen (the television) to the second screen, are offering alternative content to the main program, such as unseen moments, alternative information, soundtracks, and characters. Proposed new technologies allow the viewer to see different camera angles while watching the game. [27] [28]

TV2 (Denmark), Denmark's largest commercial TV channel, synchronized its Second Screen service with the live broadcast of the Giro d'Italia cycling race from May 5 to May 27, 2012. Viewers on all internet devices could get rider stats, biographies, news, stage reviews, city information, weather updates, and more. Viewers scanned a QR code on the TV broadcast to get connected or typed in a short URL. [29]

In the US, HDNet Fights utilizes a second screen service that synchronizes with live MMA broadcasts. Viewers on smartphones and tablets can get stats, vote on fights and rounds, chat, win prizes, and see how fellow second screen users voted on fight outcomes. [30]

Other television

Slate described popular procedural dramas like Suits as examples of "'second-screen content'—shows that don't require viewers to hit rewind if they idly drift off while scrolling their phones". [31] John Landgraf of FX Networks bragged that, by contrast, Shogun was "not a two-screen show". [32]

Examples

Primary ScreenSecond Screen
Ares Interactive Media iOS, Android, Windows, Mac, Linux
Dreamcast VMU
Select Dish Network Receivers iOS and Android devices using Dish Anywhere Mobile App
Select Disney Blu-ray discs and DVDs iPad and devices running Adobe Flash using Disney Second Screen
GameCube Game Boy Advance using Nintendo GameCube – Game Boy Advance link cable
PlayStation 3 PlayStation Portable and PlayStation Vita using Remote Play
PlayStation 4 PlayStation Vita using Remote Play; iOS and Android devices using the PlayStation App [33]
Wii Nintendo DS
Wii U Wii U GamePad and Nintendo 3DS
Xbox 360 Windows 8, Windows Phone, iOS, and Android devices using Xbox SmartGlass
Xbox One Windows 8, Windows Phone, iOS, and Android devices using Xbox SmartGlass [34] Windows 10 PCs using an Xbox App [35]

See also

Related Research Articles

<span class="mw-page-title-main">Interactive television</span> Form of broadcast media

Interactive television is a form of media convergence, adding data services to traditional television technology. It has included on-demand delivery of content, online shopping, and viewer polls. Interactive TV is an example of how new information technology can be integrated vertically into established technologies and commercial structures.

Streaming television is the digital distribution of television content, such as television series and films, streamed over the Internet. Standing in contrast to dedicated terrestrial television delivered by over-the-air aerial systems, cable television, and/or satellite television systems, streaming television is provided as over-the-top media (OTT), or as Internet Protocol television (IPTV). In the United States, streaming television has become "the dominant form of TV viewing."

<span class="mw-page-title-main">BBC iPlayer</span> Television and radio streaming service

BBC iPlayer is a video on demand service from the BBC. The service is available on a wide range of devices, including mobile phones and tablets, personal computers and smart televisions. iPlayer services delivered to UK-based viewers are free from commercial advertising. The terms BBC iPlayer, iPlayer, and BBC Media Player refer to various methods of viewing or listening to the same content. To use the service, a valid TV Licence is required by law.

<span class="mw-page-title-main">Slingbox</span> Discontinued streaming media device

The Slingbox was a TV streaming media device made by Sling Media that encoded local video for transmission over the Internet to a remote device. It allowed users to remotely view and control their cable, satellite, or digital video recorder (DVR) system at home from a remote Internet-connected personal computer, smartphone, or tablet as if they were at home.

<span class="mw-page-title-main">NBA League Pass</span> Sports television service

NBA League Pass is the National Basketball Association's direct-to-consumer subscription-based product that provides live and on-demand NBA games. It is available to those in the United States and also as an international package for all other countries. TV versions can be viewed through a cable or satellite TV provider, as well as an over-the-top streaming service operated by the league.

Social television is the union of television and social media. Millions of people now share their TV experience with other viewers on social media such as Twitter and Facebook using smartphones and tablets. TV networks and rights holders are increasingly sharing video clips on social platforms to monetise engagement and drive tune-in.

<span class="mw-page-title-main">Sky Go</span> Online television service

Sky Go is a streaming television service from Sky Group provided free for Sky TV subscribers in the United Kingdom and Ireland. It complements Sky TV by allowing subscribers to watch live and on demand Sky TV via an internet connection on the go. The Sky Go app is available on Windows and Mac computers and also on Android and iOS devices.

<span class="mw-page-title-main">ITVX</span> British online video-on-demand service

ITVX is a British over-the-top and ad-supported streaming service operated by ITV plc. The service offers original content from the broadcaster, livestreams of the ITV television channels, FAST channels, and exclusive and licensed programming.

Internet television in Australia is the digital distribution of movies and television content via the Internet. In Australia, internet television is provided by a number of generalist, subscription-based streaming service providers, in addition to several niche providers that focus on specific genres. Australia's five major free-to-air television networks also all offer catch up TV of previously broadcast content to watch via their webpages and apps, and a number of ISPs and other companies offer IPTV – the live streaming of television channels sourced from Australia and elsewhere.

<span class="mw-page-title-main">Smart TV</span> TV set with integrated Internet features

A smart TV, also known as a connected TV (CTV), is a traditional television set with integrated Internet and interactive Web 2.0 features that allow users to stream music and videos, browse the internet, and view photos. Smart TVs are a technological convergence of computers, televisions, and digital media players. Besides the traditional functions of television sets provided through traditional broadcasting media, these devices can provide access to over-the-top media services such as streaming television and internet radio, along with home networking access.

An over-the-top media service is a digital distribution service offered directly to viewers via the public Internet, rather than through an over-the-air, cable, or satellite-based provider. The term is synonymous with "streaming platform", such as Netflix and Amazon Prime Video which provide access to subscription-based film and television content (SVoD).

Samba TV is a television technology company that offers real-time insights and audience analytics. It was founded in 2008 by early employees of BitTorrent, including Samba TV's current chief executive officer, Ashwin Navin. The company develops software for televisions, set-top boxes, smart phones and tablets to enable interactive television through personalization. Through its portfolio of applications and TV platform technologies, Samba TV is built directly into the TV or set-top box and will recognize onscreen content—live or time-shifted—and make relevant information available to users at their request.

<span class="mw-page-title-main">Beamly</span> Software company in United Kingdom

Beamly was a social platform based in London, UK and New York City, United States. The company was founded in April 2011 as tBone TV, later renamed to Zeebox, by Ernesto Schmitt and Anthony Rose. It was started as a social discovery and engagement platform with 2nd-screen TV, creating the concept of social television.

<span class="mw-page-title-main">Social media and television</span> Emerging platforms

Social media and television have a number of connections and interrelationships that have led to the phenomenon of Social Television, which is an emerging communication digital technology that centers around real-time interactivity involving digital media displayed on television. The main idea behind Social Television is to make television consumption a more active content experience for audiences. In the 2010s, social media platforms and websites allowed for television shows to be accessed online on a range of desktop and mobile computer devices, smartphones and smart TVs that are still evolving today in the 2020s. Alongside this, online users can use social media websites to share digital video clips or excerpts from TV shows with fellow fans or even share an entire show online. Many social media websites enable users to post online comments on the programs—both negative and positive—in a variety of ways. Viewers can actively participate while watching a TV program by posting comments online, and have their interactions viewed and responded to in real time by other viewers. Technologies such as smartphones, tablets, and laptop computers allow viewers to watch downloaded digital files of TV shows or "stream" digital files of TV shows on a range of devices, both in the home and while on the go. In the 2020s, many television producers and broadcasters encourage active social media participation by viewers by posting "hashtags" on the TV screen during shows. These hashtags enable viewers to post online comments about the show, which may either be read by other social media users, or even, in some cases, displayed on the screen during the show.

<span class="mw-page-title-main">Xbox (app)</span> Software

The Xbox app is an app for Windows 8, Windows 10, Windows 11, Android, iOS and Tizen. It acts as a companion app for Xbox video game consoles, providing access to Xbox network community features, remote control, as well as second screen functionality with selected games, applications, and content.

TVPlayer is a United Kingdom Internet television service owned by international digital distribution company Alchimie. It provides access to free live television channel streams using a web browser or application software made for mobile devices.

<span class="mw-page-title-main">Peel Technologies</span>

Peel is a company based in Mountain View, California, USA that sells a smartphone and tablet app which provides universal remote functionality.

Automatic content recognition (ACR) is a technology used to identify content played on a media device or presented within a media file. Devices with ACR can allow for the collection of content consumption information automatically at the screen or speaker level itself, without any user-based input or search efforts. This information may be collected for purposes such as personalized advertising, content recommendations, or sale to customer data aggregators.

Livestreamed news refers to live videos streams of television news which are provided via streaming television or via streaming media by various television networks and television news outlets, from various countries. The majority of live news streams are produced as world news broadcasts, by major television networks, or by major news channels; however, there are some live news streams which are produced by individual local television channels as well.

References

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  2. 1 2 Mukherjee, P., and Jansen, B. J. (2015) Correlation of Brand Mentions in Social Media and Web Searching Before and After Real-Life Events: Phase Analysis of Social Media and Search Data for Super Bowl 2015 Commercials. International Workshop on Event Analytics Using Social Media Data, IEEE International Conference on Data Mining (ICDM2015) Atlantic City, New Jersey. 14–17 Nov
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  4. ↑ Mukherjee, P., Wong, J.S., and Jansen, B. J. (2014) Patterns of Social Media Conversations Using Second Screens. The Sixth ASE International Conference on Social Computing (SocialCom 2014). Stanford, CA. 27–31 May
  5. ↑ Giglietto, F. and Selva, D. (2013) Second Screen and Participation: A Content Analysis of a Full Season Dataset of Tweets, Social Science Research Network, p. 1-24.
  6. ↑ "Newswire – In the U.S., Tablets are TV Buddies while eReaders Make Great Bedfellows – Nielsen". nielsen.com. Retrieved 2 October 2015.
  7. ↑ "Living With Digital: Consumer Insights into Entertainment Consumption" (PDF). Archived from the original (PDF) on November 25, 2011. Retrieved December 9, 2011.
  8. ↑ "What Do TV-Social Media Multitaskers Talk About?". emarketer.com. Archived from the original on 23 September 2015. Retrieved 2 October 2015.
  9. ↑ "Nielsen Families Become 'Framilies,' Ratings Giant Begins Registering Mobile Devices in TV Households".
  10. ↑ "5 Things Keeping Second Screen Apps from the Masses – Double Encore". 2013-04-16.
  11. ↑ "White Papers". NiceMeeting. Archived from the original on 2017-12-13. Retrieved 2014-06-04.
  12. ↑ http://www.ges.com/docs/default-source/default-document-library/ges-2014-trend-tracker.pdf [ dead link ]
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  14. ↑ "Double The Glow: Will Second Screen Apps Change the Way We Watch TV?". GOOD Magazine. 2011-08-14. Retrieved 2 October 2015.
  15. ↑ Yahr, Emily (2018-01-04). "Do you fall down a Wikipedia rabbit hole after each episode of 'The Crown'? You're not alone". Washington Post. ISSN   0190-8286 . Retrieved 2020-11-07.
  16. ↑ Ediciones El País (2011-03-13). "Twitterrevolución". EL PAÍS. Retrieved 2 October 2015.
  17. ↑ "Tweeting for TV | Twitter Developers". Archived from the original on 2011-12-02. Retrieved 2011-12-09.
  18. ↑ "Maximizing TV Advertising ROI". secondscreen.com. Retrieved 2 October 2015.
  19. ↑ "2011 MTV Video Music Awards – Highlights, Winners, Performers and Photos from the 2011 MTV VMAs". mtv.com. Archived from the original on July 13, 2011. Retrieved 2 October 2015.
  20. ↑ "The Miso Sync Experiment" (PDF). Dropbox. Archived from the original (PDF) on 2011-07-14. Retrieved 2014-01-25.
  21. ↑ http://news.cnet.com/8301-33692_3-57446945-305/e3-2012-year-of-the-second-screen-with-xbox-smart-glass-and-wii-u/ E3 2012: Year of the second screen with Xbox Smart Glass and Wii U
  22. ↑ https://techcrunch.com/2012/06/04/microsoft-introduces-second-screen-feature-xbox-smartglass/ Microsoft Introduces Second-Screen Feature, Xbox SmartGlass
  23. ↑ Sean Buckley (21 February 2013). "Sony announces PlayStation app for iOS and Android, will expand games to the second screen". Engadget. AOL. Retrieved 2 October 2015.
  24. ↑ "Sony Announces PlayStation 4, Second-Screen Experience PlayStation App for iOS". macrumors.com. 20 February 2013. Retrieved 2 October 2015.
  25. ↑ "Xbox SmartGlass official as second-screen feature". SlashGear. 2012-06-04. Retrieved 2 October 2015.
  26. ↑ "Using Chat Transcription" . Retrieved 2021-10-04.
  27. ↑ "Alternative angles in Sports broadcast". Archived from the original on April 4, 2012.
  28. ↑ "Second screen is future of interactive coverage". TVBEurope. Archived from the original on 3 October 2015. Retrieved 2 October 2015.
  29. ↑ "Giro 2.0 – second screen experiences". eventbasedinnovation.org. Archived from the original on 4 October 2015. Retrieved 2 October 2015.
  30. ↑ "Mobovivo Launches Social TV Platform to Utilize Second Screen". techvibes.com. Retrieved 2 October 2015.
  31. ↑ Adams, Sam (2024-01-30). "Why Suits Was the Most Streamed Show of 2023". Slate. Retrieved 2024-06-08.
  32. ↑ Rich, Katie (2024-05-20). "'Shogun' Starts Some Drama". Los Angeles.
  33. ↑ Buckley, Sean (21 February 2013). "Sony announces PlayStation app for iOS and Android, will expand games to the second screen". Engadet. Retrieved 5 May 2013.
  34. ↑ Lawler, Richard (21 May 2013). "Xbox One SmartGlass brings more control, content to companion devices". Engadet. Retrieved 28 May 2013.
  35. ↑ Orland, Kyle (January 21, 2015). "Windows 10 includes in-home game streaming from Xbox One". Ars Technica. Retrieved January 22, 2015.

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