Sesame Beginnings

Last updated

Sesame Beginnings is a line of products and a video series, spun off from the children's television series Sesame Street , featuring baby versions of the characters. The line is targeted towards infants and their parents, and products are designed to increase family interactivity.

Contents

Product line

The line was launched mid-2005 in Canada, with a line of products exclusive to a family of Canadian retailers that includes Loblaws, Fortinos, and Zehrs. The initial offering included apparel, health and body, home, and seasonal products.

Soon after, the line expanded to products, including Random House books, available in the United States. Target is the primary retailer for the items in the US. Other Sesame Beginnings licensors include Crown Crafts (bedding), Fisher-Price (infant toys), BBC (footwear), Children's Apparel Network (department and specialty store layette, newborn and infant apparel), Hamco, Blue Ridge, Baby Boom, and AD Sutton.

All products in the Sesame Beginnings line are ranked on a scale of 1 to 5. Products ranked Level 1 are for birth to 6 months, Level 2 are for 6 to 12 months, Level 3 for 12 to 18 months, Level 4 targets 18 to 24 months, and Level 5 aims for 24–36 months.

DVD series

The first Beginnings videos were in stores April 23, 2006. In the Netherlands, Dutch FilmWorks teamed up with Sesame workshop beginning in the said day. In Spain Planeta Junior also teamed up with Sesame Workshop.

Beginning Together
Brandy and her daughter Sy'rai appear in the video.
Make Music Together
Wayne Brady and his daughter Maile appear in the video.
Exploring Together
Matt Lauer and his daughter Romy host the video.
Moving Together
Sarah Jessica Parker and her friend Sophia appear in the video.

Cast

Crew

Books

There were some Sesame Street books published before Beginnings, starring the characters as babies. These books included photography of puppet-like models created of the characters. In contrast, Beginnings books feature flat colour illustrations of the characters.

History of the line

Sherrie Westin, Executive Vice President comments: "Our own research showed that Sesame Street videos were among those frequently viewed by the under two set, in spite of the fact that the content and curriculum of Sesame Street is designed for ages 2-5. With the Sesame Beginnings DVDs, we're providing parents and caregivers of children under two with content specifically designed to use media as a tool to further adult/child interaction." [1]

The same "underviewing" of Sesame Street is what had earlier inspired show producers to add in the very young-targeted Elmo's World segment.

The concept of the Sesame Street cast as babies was not entirely new, as "baby-ized" versions of characters were available as toys since 2002. Many likened the line to previous series like Muppet Babies .

Supporting Research

In 2007, [2] researchers at the University of Michigan conducted a study on the efficacy of different infant-directed videos to promote parent-child interaction. Sesame Beginnings was included in this research and findings showed that it helped promote interaction by educating parents on how to optimize interaction with their children. After co-viewing sessions of Sesame Beginnings, parents were found to interact more with their infants. These post-viewing interactions were also measured to be of higher quality.

Controversy and criticism

The production of DVDs and other screen-based media for children under the age of two is extremely controversial. The American Academy of Pediatrics recommends that children under two be kept away from screen media and Sesame Beginnings has been criticized by a number of early childhood development experts who point to research suggesting that television viewing by babies can harm language development and sleep patterns. An April 23, 2006 article in The Washington Post quoted Harvard Medical School psychologist Susan Linn as saying "There is no evidence that media is beneficial for babies, and they are starting to find evidence that it may be harmful. Until we know for sure, we shouldn't risk putting them in front of the television."

Sesame Street Kids’ Guide to Life has countered such criticism by pointing to their partnership with Zero to Three, a respected American nonprofit child-development and advocacy organization, to produce the DVDs and also that they were extensively researched and tested by respected experts in childhood development. However, one of Zero to Three's original founders, noted pediatrian T. Berry Brazelton, was among the signatories of a letter of protest that was submitted to Zero to Three calling on the organization to disassociate itself with the project. [3]


Advisory board

Beginnings, like all Sesame Workshop and Kids’ Guide to Life projects, included an advisory committee of "national child development and media experts" [1]

Related Research Articles

This is a list of recordings released by the TV series Sesame Street. Many of the early Columbia and CTW releases have been re-released on the Sony Wonder label, and later by The Orchard and Warner Music Group.

<i>The Adventures of Elmo in Grouchland</i> 1999 musical adventure comedy film

The Adventures of Elmo in Grouchland is a 1999 American musical adventure comedy film directed by Gary Halvorson in his feature film debut. This was the second of the two theatrical feature films to be based on the children's television series Sesame Street, after Sesame Street Presents: Follow That Bird. It stars Mandy Patinkin and Vanessa Williams alongside Muppet performers Kevin Clash, Caroll Spinney, Steve Whitmire, and Frank Oz.

Sesame Place Philadelphia is a children's theme park and water park based on the children's educational television program Sesame Street. It is one of the twelve Sesame Place theme parks owned and operated by United Parks & Resorts under an exclusive license from Sesame Workshop, the non-profit owner of Sesame Street. Located outside of Philadelphia in Middletown Township, Bucks County, Pennsylvania, it is the oldest of the two Sesame Street theme parks in the United States. Sesame Place Philadelphia includes a variety of rides, shows and water attractions suited for young children, and is the first theme park in the world to become a certified autism center.

Rosita (<i>Sesame Street</i>) Sesame Street Muppet character

Rosita is a Muppet character on the children's television series Sesame Street. Fluent in both American English and Mexican Spanish, she is the first regular bilingual Muppet on the show. Rosita comes from Mexico and likes to play the guitar.

Vila Sésamo is a Brazilian co-production of the first preschool television programme Sesame Street. As of 2009 it airs on TV Rá-Tim-Bum. As of 2016, similar to Plaza Sésamo, new seasons air under the title Sésamo. The series debuted on October 12, 1972, moving from TV Cultura to SKY Play on June 25, 2020.

Sesame Street... 20 Years & Still Counting is a 1989 television special celebrating the 20th Anniversary of Sesame Street. Hosted by Bill Cosby, the special aired on Friday, April 7, 1989, on NBC.

Sesame Street Stays Up Late! is a 1993 Sesame Street New Year's Eve television special with guest appearances of characters from the international versions of Sesame Street. The special was produced by the Children's Television Workshop in association with Norddeutscher Rundfunk, Israel Educational Television, NHK, Televisa S.A. de C.V., Norsk Rikskringkasting and Radiotelevisão Portuguesa, the respective broadcasters of the respective international co-productions featured in the special. This special also marked Steve Whitmire's first performance as Ernie.

Elmopalooza! is a Sesame Street 30th anniversary special that aired on ABC on February 20, 1998. It was taped in the middle of the 29th season of Sesame Street, and features music video remakes of several classic songs from the show performed by celebrity guests.

Elmo's Christmas Countdown is a 2007 television Christmas film, featuring the characters from Sesame Street. It was first aired on December 23, 2007, on ABC and starred Ben Stiller.

A wide variety of characters have appeared on the American children's television series Sesame Street. Many of the characters are Muppets, which are puppets made in Jim Henson's distinctive puppet-creation style. Most of the non-Muppet characters are human characters, but there are many characters that are animated.

There have been a variety of Sesame Street video games released for video game platforms. Most of the Sesame Street video games were published and developed by NewKidCo.

The American children's television series Sesame Street is known for its extensive merchandising. Licensees include a variety of companies which manufacture books, magazines, video/audio media, and toys using the characters and themes of Sesame Street.

<span class="mw-page-title-main">Sesame Street 4-D Movie Magic</span>

Sesame Street 4-D Movie Magic is a 4D film theme park attraction at Universal Studios Japan, located formerly at SeaWorld San Diego, SeaWorld San Antonio, Busch Gardens Williamsburg and Busch Gardens Tampa Bay. The attraction, which was made to run at Universal Studios Japan, was later acquired by SeaWorld Parks and Entertainment to run at their Busch Gardens and SeaWorld theme parks. In addition, Busch Gardens parks also include multiple other Sesame Street themed attractions, as part of their Sesame Street Forest of Fun/Sesame Street Safari of Fun park areas. The attraction contains 4-D effects to go along with the film which include spraying water, bursts of air, leg ticklers and fans.

Sesame Street Jam: A Musical Celebration is a television special which was first broadcast on PBS on March 6, 1994 to celebrate the 25th anniversary of the educational television series Sesame Street. Its home-video version, Sesame Street: 25 Wonderful Years was released on October 29, 1993. Caroll Spinney plays Big Bird, reading the title card in a voiceover. Celebrity guests and the Muppets sing songs together.

Sesame Street: 25 Wonderful Years is the home video version of Sesame Street Jam: A Musical Celebration, a special aired on PBS during their pledge drive on March 6, 1994, that commemorates Sesame Street’s 25th anniversary in 1994. This program was originally released on October 29, 1993, under the title Sesame Street's 25th Birthday: A Musical Celebration!. 25 Wonderful Years focused on celebrity segments, many coming from segments filmed for the show's upcoming 25th season, of artists such as En Vogue and Ladysmith Black Mambazo.

<i>Sesame Streets 50th Anniversary Celebration</i> 2019 TV Special

Sesame Street's 50th Anniversary Celebration is a 2019 musical television special to celebrate the 50th anniversary of Sesame Street. Hosted by Joseph Gordon-Levitt, the special aired on November 9, 2019, on HBO, followed by a November 17 airing on PBS. It stars the cast and Muppets of Sesame Street, including Kermit the Frog, from the past and present. Many retired cast members and characters reunited on the street for the first time in years since their last appearances. This is the final Sesame Street special to feature long-time Muppet performer Caroll Spinney, who performed Big Bird and Oscar the Grouch for 50 years as well as the cast members Emilio Delgado and Bob McGrath, who played Luis and Bob, respectively, for 45 years.

<i>Sesame Street: Elmos Playdate</i> American TV series or program

Sesame Street: Elmo's Playdate is a 2020 television special which was produced as an extension of Sesame Workshop's Caring for Each Other initiative in response to the COVID-19 pandemic in the United States. The special follows Elmo and other Sesame Street characters having a virtual playdate, along with a few celebrity guests. HBO and WarnerMedia's parent company, AT&T, was the program's sole sponsor, with United Health Care sponsoring the PBS Kids broadcast.

References

  1. 1 2 "Introducing Sesame Beginnings". Sesame Workshop. 2005. Archived from the original on December 25, 2005.
  2. ↑ Pempek, Tiffany; Demers, Lindsay B.; Hanson, Katherine G.; Kirkorian, Heather L.; Anderson, Daniel R. (March 12, 2010). "The impact of infant-directed videos on parent-child interaction". Journal of Applied Developmental Psychology. 32 (1): 10–19. doi:10.1016/j.appdev.2010.10.001 – via Elsevier Science Direct.
  3. ↑ Oldenburg, Don (March 21, 2006). "Experts Rip 'Sesame' TV Aimed at Tiniest Tots". The Washington Post. Retrieved May 23, 2010.

Sesame Beginnings on Muppet Wiki

This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.