Editor-in-chief | Rebecca Herman |
---|---|
Staff writers | Beth Sharkey |
Categories | Children's literature |
Frequency | Monthly |
Publisher | Sesame Workshop |
Total circulation (2006) | 650,000 |
First issue | October 1970 |
Company | The Parenting Group |
Based in | New York City |
Language | English |
ISSN | 0049-0253 |
Sesame Street Magazine is an American monthly magazine based on the children's television series Sesame Street . The magazine features characters from the television series, and emphasizes Sesame Street's educational goals. The intended audience includes children under the age of five and their parents. [1]
Sesame Workshop (formerly called the Children's Television Workshop) published the magazine from October 1970 to 2001. The Parenting Group then assumed publication, and until 2008 distributed it optionally to subscribers of Parenting . Since 2008 the Parenting Group has distributed Sesame Street Magazine electronically and without charge. The Parents' Choice Foundation commended Sesame Street Magazine with the Parents' Choice Award on 18 occasions between 1970 and 2007. [1]
In 1985, publisher Nina Link decided to incorporate a parents' guide into the magazine. However, the concept developed into a companion magazine called the Sesame Street Parents' Guide. [2] The intent of the supplement was to explain the themes of each issue to parents so that they understand what their children can learn from the magazine. Subscribers received both publications. While Sesame Street Magazine did not carry third-party advertising, the Parents' Guide did. [2]
Both the parent magazine and the children's magazine are meant to complement the show. Every year, Children's Television Workshop developed new curriculum goals to apply to both the show and the magazine. For example, if the show addressed issues about the environment, the magazine did too. [2]
According to the guidelines laid out by Nina Link, publisher of the magazine from 1978 to 1999, [3] and Renée Cherow-O’Leary, Director of Research for the Magazine Group of the Children's Television workshop from 1989 to 1995: [4]
Sesame Street Magazine is designed to be a child's first magazine. It seeks to encourage the development of literacy, inquisitiveness, and social skills. Each issue is organized around a central theme. One month it might be a concept such as number, color, or shape recognition; another month it might be a psychological theme such as a child's need for self-esteem. The magazine has regular departments and features in which many familiar Sesame Street television characters (e.g., Big Bird, Grover, and the Cookie Monster) appear. In addition, photo essays cover real-life issues, such as what it is like to have a pet, use a wheelchair, or visit the library." [5]
The purpose of the magazine is to foster skills in pre-reading, writing, mathematics, and socialization. Just as the effect of the Sesame Street television show on children was continually evaluated in laboratory settings, the magazine issues were as well. The goal of Children's Television Workshop is to combine education with entertainment. [6] Thus, just like in the show, the magazine features stories centered around such characters as Big Bird and Cookie Monster, as well as engaging colors. [7] [8]
According to the guidelines laid out by Nina Link and Renee Cherow-O'Leery, the aim of the Sesame Street Parent's Guide was as follows:
It is to help parents better understand the changing needs of their preschool children. The magazine offers practical parenting advice and features articles on health, safety, nutrition, and the latest research on child development. A regular department,"Extending This Issue," gives parents suggestions on how to use the accompanying Sesame Street Magazine to expand their child's learning potential. [5]
In 1981, circulation was at 1,125,000, including 375,000 sold at newsstands and checkout counters. Subscription price was $6.95 for one year and newsstand price was 75 cents. One year subscription included 10 issues per year. [7]
In 1990, the magazine's circulation was at a high of 1,200,000 million. Subscription price was $14.95 for one year (still 10 issues) and newsstand price was $1.50. Subscriptions at this time included the Parent's Guide, but the guide was not sold in newsstands. Another 51,000 copies of the two magazines were sent free by the publisher to pediatricians' offices. [2]
In 1999, the magazine's paid circulation for the first six months of the year (January 1 to June 30) was 1,148,432 with an additional unpaid circulation of 16,224, according to Audit Bureau of Circulations and BPA International figures. [9]
In 2000, the magazine's circulation numbers dropped by 2.9 percent when compared to the 1999 circulation numbers. According to Audit Bureau of Circulation figures, the magazine's paid circulation was 1,111,647 from Jan 1 to June 30. [10]
As of 2006, a subscription of the magazine, ordered through Parenting , is $12.00. This subscription includes 11 issues. [11]
The magazine was used to set a curriculum for a preschool in New Brunswick, New Jersey. The preschool centered its literacy program around the themes addressed in the monthly magazine issues and then sent a magazine home with each student at the end of the month. The program was intended to build a connection between the school curriculum and the parents; by sending kids home with a copy of the magazine, they could inform parents on what was being taught. In partnership with the teachers, publisher Nina Link donated copies of each magazine issues to the school. [12]
Sesame Street is an American educational children's television series that combines live-action, sketch comedy, animation and puppetry. It is produced by Sesame Workshop and was created by Joan Ganz Cooney and Lloyd Morrisett. It is known for its images communicated through the use of Jim Henson's Muppets, and includes short films, with humor and cultural references. It premiered on November 10, 1969, to positive reviews, some controversy, and high viewership. It has aired on the United States national public television provider PBS since its debut, with its first run moving to premium channel HBO on January 16, 2016, then its sister streaming service HBO Max in 2020. Sesame Street is one of the longest-running shows in the world.
Sesame Workshop (SW), originally known as the Children's Television Workshop (CTW), is an American nonprofit organization that has been responsible for the production of several educational children's programs—including its first and best-known, Sesame Street—that have been televised internationally. Television producer Joan Ganz Cooney and foundation executive Lloyd Morrisett developed the idea to form an organization to produce Sesame Street, a television series which would help children, especially those from low-income families, prepare for school. They spent two years, from 1966 to 1968, researching, developing, and raising money for the new series. Cooney was named as the Workshop's first executive director, which was termed "one of the most important television developments of the decade."
The preschool educational television program Sesame Street was first aired on public television stations on November 10, 1969, and reached its 53rd season in 2022. The history of Sesame Street has reflected changing attitudes to developmental psychology, early childhood education, and cultural diversity. Featuring Jim Henson's Muppets, animation, live shorts, humor and celebrity appearances, it was the first television program of its kind to base its content and production values on laboratory and formative research, and the first to include a curriculum "detailed or stated in terms of measurable outcomes". Initial responses to the show included adulatory reviews, some controversy and high ratings. By its 40th anniversary in 2009, Sesame Street was broadcast in over 120 countries, and 20 independent international versions had been produced. It has won eleven Grammys and over 150 Emmys in its history—more than any other children's show.
Mr. Harold Hooper was one of the first four human characters to appear on the television series Sesame Street. Created by producer and writer Jon Stone, Mr. Hooper is the original proprietor of Hooper's Store, the neighborhood variety store and combination diner/corner store that serves as a place for Muppets and humans to meet and interact. Lee, a character actor and instructor was "perfectly cast" as Mr. Hooper. Mr. Hooper ranked first of all human characters of the show in recognition by young viewers. Mr. Hooper, who has been described as "slightly cranky but good-hearted" and "curmudgeonly", bridges the gap between the older generation and its young audience. Hooper's Store, "an idealized social institution", is an extension of his personality. He had a close relationship with the Muppet Big Bird.
Blue's Clues is an American interactive educational children's television series, created by Angela C. Santomero, Todd Kessler, and Traci Paige Johnson, that premiered on Nickelodeon's Nick Jr. block on September 8, 1996, and concluded its run on August 6, 2006, with a total of six seasons and 143 episodes. The original host of the show was Steve Burns, who left in 2002 and was replaced by Donovan Patton for the rest of the series. The show follows an animated blue-spotted dog named Blue as she leaves a trail of clues/paw prints for the host and the viewers to figure out her plans for the day.
Plaza Sésamo is one of the first international co-productions of the first preschool television program Sesame Street. Its first season premiered in Mexico in 1972, and the last season ended in 2018 during the holiday season and the 50th anniversary of Sesame Street, but the show returned in 2020 and was immediately a ratings hit. It also aired throughout Latin America, to a potential audience of 25 million children in 34 countries. Unlike some of the earliest co-productions, which consisted of dubbed versions of Sesame Street with local language voice-overs, Plaza Sésamo was a true co-production. Half of the show was adapted from the American show, and half was original material, created in Mexico by Mexican writers, performers, and producers. The first season consisted of 130 half-hour episodes. The Plaza Sésamo development process was similar to that of the American show. Its goals were developed by local experts in television, child development, and early education during curriculum seminars in Caracas, Venezuela. Sésamo's goals emphasized problem solving and reasoning, and also included perception, symbolic representation, human diversity, and the child's environment. Other goals included community cooperation, family life, nutrition, health, safety, self-esteem, and expressing emotions. Early reading skills were taught through the whole language method. The show's budget for the first and second seasons was approximately US$1.6 million.
Elmo's World is a segment that is shown at the end of the American children's television program Sesame Street which premiered on November 16, 1998, as part of a broader structural change to the show. It originally lasted fifteen minutes at the end of each episode. The segment ran until 2009, and then returned in 2017. The segment was designed to appeal to younger viewers and to increase ratings, which had fallen in the past decade. The segment is presented from the perspective of a three-year-old child as represented by its host, the Muppet Elmo, performed by Kevin Clash in the original series and Ryan Dillon in the 2017 reboot.
O, The Oprah Magazine, also known simply as O, is an American monthly magazine founded by talk show host Oprah Winfrey and Hearst Communications. In 2021, Winfrey and Hearst rebranded it as Oprah Daily.
Alam Simsim is an Arabic language Egyptian co-production of the children's television series Sesame Street. Alam Simsim is Arabic for "Sesame World".
Jack and Jill is an American bimonthly magazine for children 6 to 12 years old that takes its title from the nursery rhyme of the same name. It features stories and educational activities.
"Snuffy's Parents Get a Divorce" is the name of an episode on the children's television program Sesame Street. Produced in 1992, it never aired because tests showed several unintended negative effects. Sesame Street has had a history of presenting difficult topics as part of its affective curriculum goals, including death, marriage, childbirth, and disaster. Extensive research was done before these episodes were written and produced, to ascertain their focus, and after they aired, to analyze the effect they had on viewers, and that was the case for "Snuffy's Parents Get a Divorce." The show's producers had expressed a desire to produce the episode as early as 1989, and they were convinced that it was a topic they should address after the US Census Bureau reported that 40% of American children had experienced divorce.
Street Gang: The Complete History of Sesame Street is a non-fiction book chronicling the history of the children's television program Sesame Street. Street Gang is journalist and writer Michael Davis's first book, published by Viking Press in 2008. On bookshelves in time for the show's 40th anniversary in 2009, the book developed out of a TV Guide article Davis wrote to commemorate the show's 35th anniversary in 2004. Davis spent five years researching and writing the book, and conducted hundreds of interviews with the show's creators, cast, and crew.
The American children's television series Sesame Street is known for its extensive merchandising. Licensees include a variety of companies which manufacture books, magazines, video/audio media, and toys using the characters and themes of Sesame Street.
Children and Television: Lessons from Sesame Street (1974) is a non-fiction book written by Gerald S. Lesser, in which he describes the production of Sesame Street, and the formation and pedagogical philosophy of the Children's Television Workshop. Lesser was a professor at Harvard University, studying how social class and ethnicity interacted with school achievement and was one of the first academics in the US who researched how watching television affected children and their development. He was initially skeptical about the potential of using television as a teaching tool, but he was eventually named as the advisory board chairman of the Children's Television Workshop (CTW), the organization created to oversee the production and research of Sesame Street, and was the show's first educational director. Lesser wrote the book early in Sesame Street's history, to evaluate the show's effectiveness, to explain what its writers, researchers, and producers were attempting to do, and to respond to criticism of Sesame Street.
In 1969, the children's television show Sesame Street premiered on the National Educational Television network in the United States. Unlike earlier children's programming, the show's producers used research and over 1,000 studies and experiments to create the show and test its impact on its young viewers' learning. By the end of the program's first season, Children's Television Workshop (CTW), the organization founded to oversee Sesame Street production, had developed what came to be called "the CTW model": a system of planning, production, and evaluation that combined the expertise of researchers and early childhood educators with that of the program's writers, producers, and directors.
Sesame Street is an American children's television program that is known for its use of format and structure to convey educational concepts to its preschool audience, and to help them prepare for school. It utilizes the conventions of television such as music, humor, sustained action, and a strong visual style, and combines Jim Henson's Muppets, animation, short films, humor, and cultural references. The show, which premiered in 1969, was the first to base its contents, format, and production values on laboratory and formative research. According to researchers, it was also the first to include a curriculum "detailed or stated in terms of measurable outcomes".
Music has been a part of the children's television show Sesame Street since its debut on PBS in 1969. For the first time, music was used as a teaching tool on a TV program for children; the songs written and performed on the show fulfilled specific purposes and supported its curriculum. The music on Sesame Street consisted of many styles and genres, but was consistent and recognizable so that it could be reproduced. The producers recorded and released dozens of albums of music; many songs became "timeless classics". In order to attract the best composers and lyricists, CTW allowed songwriters to retain the rights to the songs they wrote, which allowed them to earn lucrative profits. Sesame Street Book & Record, recorded in 1970, went gold and won a Grammy. As of November 2019, Sesame Workshop has partnered with Warner Music Group's Arts Music division to reform Sesame Street Records to make the music of Sesame Street fully available.
The children's television show Sesame Street, which premiered on public broadcasting television stations in 1969, was the first show of its kind that utilized a detailed and comprehensive educational curriculum, with specific educational goals, in its content. Its goals were garnered from in-house formative research and independent summative evaluations, and its first curriculum was created in a series of five seminars in 1968.
The children's television program Sesame Street premiered in 1969 to high ratings, positive reviews, and some controversy, which have continued during its history. Even though the show aired on only 67% of American televisions at the time of its premiere, it earned a 3.3 Nielsen rating, or 1.9 million households. By its tenth anniversary in 1979, 9 million American children under the age of six were watching Sesame Street daily. Its ratings declined in the 1990s, due to societal changes. A survey conducted in 1996 found that by the age of three, 95% of all American children had watched it. By its fortieth anniversary in 2009, it was ranked the fifteenth most popular children's show.