Sina Sports

Last updated
Sina Sports
Company typePrivate
IndustrySports digital media
Headquarters,
Area served
China
ProductsSina Sports website, mobile site, mobile app
Number of employees
200
Website sports.sina.com.cn

Sina Sports is a Chinese digital sports media platform that provides live sporting events, highlights, news, discussion forums and other related sports content, primarily targeted at Chinese communities around the world. It is a subsidiary of Chinese internet company Sina.com and was established in 1998 as China's first online sports platform.

Contents

The platform operates an online website, mobile website, and mobile app, all of which are only available in the Chinese language. The mobile is available for iOS [1] and Android [2] devices. The platform also operates multiple verified SINA Weibo accounts including @新浪体育(@SINASports), @新浪体育视频(@SINASportsVideo), and others, collectively garnering over 20 million Weibo followers. [3] [4] [5] [6]

History

In 1998, Chinese Internet company SRSNet (四通利方) built and operated the official Chinese language online portal for the 1998 FIFA World Cup. Later that year, SRSNet acquired Hua Yuan Online and changed the name to Sina.com, and the sports platform became known as SINA Sports. [7] SINA Sports has had the following milestones [8] including:

Programming

Live Online Broadcasting Rights (Mainland China) as of November 2015:

European Football

SINA sports holds the live broadcasting rights for UEFA Champions League, [9] AFC Champions League, Premier League, [10] and Bundesliga games.

Domestic Football

SINA Sports holds the rights to broadcast Chinese Super League games.

Tennis

SINA Sports broadcasts the WTA Zhuhai, [11] the China Open and International Premier Tennis League. [12] It is also a partner of the Australian Open. [13]

Golf

SINA Sports holds the live broadcasting rights for the PGA Tour and the Masters.

Others

Other rights include MUTV, [14] UFC, [15] NFL, Dakar Rally [16] and the Royal Ascot.

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References

  1. "‎新浪体育-篮球足球新闻直播". iTunes . 30 June 2022.
  2. "新浪体育 – Aplicaciones de Android en Google Play". play.google.com. Archived from the original on 2014-08-01.
  3. "SINA Sports Weibo". SINA Weibo. Sina.com.
  4. "SINA Sports Video". SINA Weibo.
  5. "SINA NBA". SINA Weibo.
  6. "SINA Competition". SINA Weibo.
  7. "新浪公司动态". corp.sina.com.cn.
  8. "新浪公司动态". corp.sina.com.cn.
  9. "Sina Sports secures UEFA Champions League rights in China". Yutang Sports.
  10. "Sina, Tencent and LeTV claim Premier League rights deals". Yutang Sports.
  11. "Sina Sports partners with 2015 WTA Elite Trophy". Yutang Sports.
  12. "Sina Sports agrees 2-year deal with IPTL".
  13. "Sina Sports Enters into Strategic Collaboration with the Australian Open - Sports News - SINA English".
  14. "MUTV Officially Launched on Sina Sports - Sports News - SINA English".
  15. "UFC AND SINA SPORTS REACH STRATEGIC PARTNERSHIP - Sports News - SINA English".
  16. "Sina Sports Becomes Official China Media Partner of Dakar Rally - Sports News - SINA English".