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| Private (Subsidiary of YP Holdings) | |
| Industry | Directory Publishing |
| Founded | 1984 |
| Headquarters | Tucker, Georgia, United States |
| Products | YP Real Yellow Pages in Arkansas, Kansas, Missouri, Oklahoma and Texas |
| Parent | SBC/AT&T (1984-2012) YP Holdings (2012-present) |
| Website | www.yp.com |
YP Texas Region Yellow Pages LLC is a division of YP Holdings that publishes telephone directories to Southwestern Bell customers for AT&T.
YP Holdings, now a wholly owned subsidiary of DexYP, is the American parent company for YP LLC. Its products include printed telephone directories, yp.com and YP app. YP offers a wide range of marketing solutions from building online presence to promoting local and national businesses through local search, display ads and direct marketing. On July 31, 2012, YP was included in PaidContent50's list of "the world's most successful digital media companies" based on 2011 digital ad revenue.
Southwestern Bell Telephone Company is a wholly owned subsidiary of AT&T. It does business as other d/b/a names in its operating region, which includes Arkansas, Kansas, Missouri, Oklahoma, Texas, and portions of Illinois.
AT&T Inc. is an American multinational conglomerate holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company, the second largest provider of mobile telephone services, and the largest provider of fixed telephone services in the United States through AT&T Communications. Since June 14, 2018, it is also the parent company of mass media conglomerate WarnerMedia, making it the world's largest media and entertainment company in terms of revenue. As of 2018, AT&T is ranked #9 on the Fortune 500 rankings of the largest United States corporations by total revenue.
The company was originally formed in 1984 as Southwestern Bell Media, Inc. Its products included the Southwestern Bell Yellow Pages and the Silver Pages, a telephone directory specifically compiled with listings of businesses that were focused on senior citizens.
In 1991, Southwestern Bell Media relocated its corporate domicile to Missouri and became Southwestern Bell Yellow Pages, Inc. Southwestern Bell Yellow Pages also began marketing its yellow pages directory under the "SWBYP'S" name, shorthand for Southwestern Bell Yellow Pages. Telephone numbers to the company also were cleverly named; if customers sought to order more telephone books, they called 1-800-SWB-BOOK; for the advertising side, 1-800-4SWBYPS.
In 1995, Southwestern Bell Corporation changed its name to SBC Communications. The Southwestern Bell Yellow Pages division was reorganized, with Southwestern Bell Advertising, L.P. and Southwestern Bell Yellow Pages Resources, Inc. being formed. Southwestern Bell Advertising compiled directory listings, while Southwestern Bell Yellow Pages was a sales agent for directory advertising.
In 1997, SBC began acquiring other telephone companies, including Pacific Telesis, Ameritech, and SNET. It began including the "SBC" branding with the names of its operating companies. The SWBYP'S nickname went by the wayside, in favor of simply Southwestern Bell Yellow Pages. The last year SWBYP'S were branded Southwestern Bell came in 2001, when "SBC" was added to the company names SBC owned, and SWBYP'S became known as SBC Southwestern Bell Yellow Pages. The Southwestern Bell branding was retired altogether in 2002 in favor of SBC's corporate standard SBC SMART Yellow Pages, inherited from Pacific Bell Directory.
Pacific Telesis Group was one of the seven Regional Bell Operating Companies, sometimes also referred to as "RBOCs" or "Baby Bells", created in 1983 in preparation of the breakup of AT&T as a holding company for Pacific Bell and Nevada Bell, Pacific Telesis International and several other non-regulated companies including PacTel Mobile Services and PacTel InfoSystems. It was acquired by SBC Communications in 1997.
AT&T Teleholdings, Inc., formerly known as Ameritech Corporation, is an American telecommunications company that arose out of the 1984 AT&T divestiture. Ameritech was one of the seven Regional Bell Operating Companies that was created following the breakup of the Bell System. Ameritech was acquired by SBC Communications in 1999 which subsequently acquired AT&T Corporation in 2006, becoming the present-day AT&T Inc.
Southern New England Telecommunications Corporation (SNET) started operations in 1986 as the holding company for The Southern New England Telephone Company. Prior to 1986, The Southern New England Telephone Company had been a minority holding of AT&T until February 1986, when AT&T withdrew its 23% holding. SNET then became its own company, operating a telecommunications sales division, Sonecor Systems Division, which began operations on January 1, 1983 and sold equipment in competition with AT&T before the Bell System divestiture. SNET also operated SNET America, which sold long distance services to Southern New England Telephone customers within Connecticut.
Until 2004, telephone directories published by Southwestern Bell Yellow Pages included the following disclaimer:
- "Directory listings contained herein are transcribed by Southwestern Bell Advertising, L.P., from compilations copyright (year) by Southwestern Bell Telephone Company, and may not be reproduced in whole or part, or in any form whatsoever without the consent of Southwestern Bell Telephone Company."
