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Company type | Subsidiary |
---|---|
Industry | Online Advertising |
Founded | May 8, 2012 |
Headquarters | Tucker, Georgia, U.S. |
Products | Digital Advertising Print Directories Web Design Listing Management Video Creation Local Search Ads SEO SEM Direct Marketing Display Marketing |
Parent | YP Holdings |
Website | yellowpages.com |
Yellowpages.com is a United States-based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing. It was previously a wholly owned subsidiary of AT&T. [1]
YP's consumer brands include the YP mobile app and yp.com, which are used by nearly 80 million consumers each month in the U.S. and The Real Yellow Pages directory. [2] In May 2016, YP entered into a partnership with the Better Business Bureau, displaying ratings for listings of businesses that have earned an A or A+ rating or BBB accreditation. [3]
Yellowpages.com was founded in 1996 during the dotcom boom, by multiple cofounders, including CEO Dane Madsen. Yellowpages.com became part of Globalgate, an ecommerce incubator and investment company in 1998, which sold the business to its largest investors in 2001. In late 2004, BellSouth Corp and SBC Communications Inc. (both of which published phone directories using variants of the Yellow Pages name) purchased www.YellowPages.com Inc. reportedly for US$120 Million. The companies formed a joint venture to run the business. The two companies had already been partners for the wireless phone service Cingular. Each company had its own online Yellow Pages: BellSouth owned RealPages.com and SBC owned SmartPages.com. The two sites effectively merged into the newly acquired YellowPages.com.
In 2005, SBC acquired AT&T and took on the stronger AT&T brand. One year later, AT&T acquired Bellsouth for US$67 Billion. At this point, the YELLOWPAGES.com business was no longer a joint venture, instead, it became a wholly owned subsidiary of AT&T, also doing business as AT&T Interactive.
In 2009, the YELLOWPAGES.com site was rebranded as YP.com. [4] [5]
On May 8, 2012, Cerberus Capital Management acquired a majority share of YELLOWPAGES.com LLC, as well as the print Yellow Pages business from AT&T. [6] [7] The business is now operating under YP LLC. YP has expanded its offers to include digital marketing. In 2013, YP rebranded and position itself in the field of digital marketing, and in 2015, its marketing operations has been rebranded to YP Marketing Solutions.[ citation needed ]
On July 31, 2012, YP was included in PaidContent50's list of "the world's most successful digital media companies" based on 2011 digital ad revenue. [8]
In July 2014, YP app was ranked #37 out of the top 100 applications downloaded for Apple's smartphone.[ citation needed ]
In July 2017, YP Holdings was acquired by Dex Media which became DexYP. [9]
In September 2018, 13M users visited Yellowpages.com. [10] This is a revision from its current claim of 60M monthly users to Yellowpages.com.
BellSouth, LLC was an American telecommunications holding company based in Atlanta, Georgia. BellSouth was one of the seven original Regional Bell Operating Companies after the U.S. Department of Justice forced the American Telephone & Telegraph Company to divest itself of its regional telephone companies on January 1, 1984.
The yellow pages are telephone directories of businesses, organized by category rather than alphabetically by business name, in which advertising is sold. The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings. The traditional term "yellow pages" is now also applied to online directories of businesses.
Cellular One is the trademarked brand name that licenses services used by several cellular service providers in the United States. The brand was sold to Trilogy Partners by AT&T in 2008 shortly after AT&T had completed its acquisition of Dobson Communications. Cellular One was originally the trade name of one of the first mobile telephone service providers.
Hibu Inc., formerly Yellowbook Inc., is a provider of web development and hosting, digital listings and reputation management, search engine and social media marketing, and digital advertisements. Hibu is headquartered in Cedar Rapids, IA.
Business.com is a digital media company and B2B web destination which offers various performance marketing advertising, including lead generation products on a pay per lead and pay per click basis, directory listings, and display advertising. The site covers business industry news and trends for growth companies and the B2B community to stay up-to-date, and hosted more than 15,000 pieces of content as of November 2014. Business.com operates as a subsidiary of the Purch Group since being acquired in 2016.
The Ohio Bell Telephone Company, now doing business as AT&T Ohio, is the Bell Operating Company serving most of Ohio and parts of West Virginia. It is a wholly owned subsidiary of AT&T.
Indiana Bell Telephone Company, Incorporated, is the Bell Operating Company serving Indiana. It is an indirect subsidiary of AT&T Inc., owned by AT&T Teleholdings.
Cerberus Capital Management, L.P. is an American global alternative investment firm with assets across credit, private equity, and real estate strategies. The firm is based in New York City, and run by Steve Feinberg, who co-founded Cerberus in 1992, with William L. Richter, who serves as a senior managing director. The firm has affiliate and advisory offices in the United States, Europe and Asia.
YP Holdings, now a wholly owned subsidiary of DexYP, is the American parent company for YP LLC. Its products include printed telephone directories, yp.com and YP app. YP offers local search, display ads and direct marketing. On July 31, 2012, YP was included in PaidContent50's list of "the world's most successful digital media companies" based on 2011 digital ad revenue.
YP Western Directory LLC, formerly Pacific Bell Directory, was the advertising and publishing division of the Pacific Telesis Group. PBD Holdings held Pacific Bell Directory under its umbrella, who published directories in both Nevada and California.
YP Texas Region Yellow Pages LLC is a division of YP Holdings that publishes telephone directories to Southwestern Bell customers for AT&T.
Dex One Corporation was an American marketing company providing online, mobile and print search marketing via their DexKnows.com website, print yellow pages directories and pay-per-click ad networks in the U.S.
Electronic Yellow Pages are online versions of traditional printed business directories produced by telephone companies around the world. Typical functionalities of online yellow pages include the alphabetical listings of businesses and search functionality of the business database by name, business or location. Since Electronic Yellow Pages are not limited by space considerations, they often contain far more comprehensive business information such as vicinity maps, company profiles, product information, and more.
Yellow Pages Group (YPG) is a Canadian telephone directory publisher and digital marketing firm founded in 1908 and headquartered in Montreal, Quebec. Historically known for distributing yellow pages phone books across Canada, into the 21st century YPG has primarily shifted to digital marketing services, though they also operate the YellowPages.ca local business search engine and Canada411 online phone directory, and still print phone books on a limited basis to some customers as of 2024.
YP Connecticut Information Services LLC, originally SNET Information Services, Inc., was the directory publishing arm of Southern New England Telecommunications. It is currently owned by YP Holdings and publishes telephone directories for Southern New England Telephone customers under the YP Real Yellow Pages name.
eBay Enterprise, Inc. was a multinational e-commerce corporation that specialized in creating, developing and running online shopping sites for brick and mortar brands and retailers. The company also provided a variety of marketing, consumer engagement, customer care, payment processing, fulfillment, fraud detection, and technology integration services.
MerchantCircle is a Walnut Creek, California-based digital company which helps small and midsize businesses network with other local businesses and reach local customers through free marketing tools and social media features.
Quantcast is an American technology company, founded in 2006, that specializes in AI-driven real-time advertising, audience insights and measurement. It has offices in the United States, Canada, Australia, Singapore, United Kingdom, Ireland, France, Germany, Italy, and Sweden.
HomeAdvisor is a digital marketplace that connects homeowners with local service professionals to carry out home improvement, maintenance, and remodeling projects.
Thryv Holdings, Inc. is a publicly traded software as a service (SaaS) company, providing customer relationship management and online reputation management software for small businesses. It has headquarters in Dallas and Texas, and operates in 48 states across the United States of America with more than 2,400 employees. The company began as a conglomerate of Yellow Pages companies. In June 2020, Thryv reported $1.3 billion in revenue over a twelve-month period.