Sportradar

Last updated
Sportradar AG
FormerlyMarket Monitor AS
Company type Public
Nasdaq:  SRAD
Industry
Founded2001;23 years ago (2001), in Trondheim, Norway
Founders
  • Petter Fornæss
  • Tore Steinkjer
  • Carsten Koerl
Headquarters
St. Gallen
,
Switzerland
Number of locations
29 offices in 20 countries (2024)
Key people
  • Carsten Koerl (group CEO)
  • Craig Felenstein (CFO)
Brands Betradar
Services
  • Advertising digital services
  • Audio visual distribution
  • Sports results and statistics
  • Managed trading services
  • OTT streaming
  • Odds monitoring and suggestions
  • Integrity services
Number of employees
3,900 (2024)
Subsidiaries
  • MOCAP Analytics
  • Optima Group
  • Sportradar US
  • Laola1
Website sportradar.com

Sportradar AG is a multinational corporation with headquarters in St. Gallen, Switzerland, that collects and analyzes sports data for bookmakers, national and international sports federations, and media companies. As of 2024, the company has 29 offices in 20 countries around the world, including New York City, Las Vegas, London, Trondheim, Munich, Warsaw, Wroclaw, Vienna, Ljubljana, Sydney, Montevideo, and Singapore.

Contents

Through its subsidiary Sportradar US, Sportradar is the official data provider for NBA, MLB, NASCAR, ITF, NHL, FIFA, and UEFA. At the end of 2015, Sportradar renewed the partnership with the International Tennis Federation as their official data collection service partner. [1] In 2016, Sportradar entered into a partnership with the NBA. [2]

In January 2021, the company announced that former Fiserv CEO Jeff Yabuki as Sportradar's new chairman. [3] In March 2021, Bloomberg News reported that Sportradar was in talks to go public via a SPAC, Horizon Acquisition Corp II. [4]

History

Sportradar started as a software program that extracted betting odds from sports betting companies on the Internet. The program was developed by two Norwegians, Petter Fornass and Tore Steinkjer, who formed the company Market Monitor AS in 2001. [5] Carsten Koerl was a major investor, buying 51% of the company's stock. [6]

In 2012, Sportradar merged with Kilka. [7] That same year, private equity firm EQT invested in Sportradar. [8] [9] In 2013, Sportradar made several acquisitions, including Attainment GmbH [10] and Venatrack Ltd. [11]

In September 2014, Sportradar became a 40% shareholder of NSoft, a software company from Bosnia and Herzegovina that offers an omnichannel betting solution for betting and gambling operators. [12] That same year, EQT's Expansion Capital Fund II reinvested in Sportradar by selling its minority stake in the company to its flagship fund, EQT VI. [8] [9] [13]

In 2015, Sportradar obtained distribution rights for NASCAR, NFL, and NHL. The same year, Revolution LLC led investments in the company from Michael Jordan and Mark Cuban. [14] NFL also acquired equity in Sportradar US as part of the partnership.

In 2016, Sportradar acquired Sportman Media Holding, including Laola1. [15] [16] Later that year, the NBA announced a multi-year partnership with Sportradar involving integrity services, data distribution and video streaming. [2]

Sports betting services

Through the brand Betradar, Sportradar provides bookmakers with several sports-betting services. [17]

As of 2015, Sportradar has partnered with roughly 450 bookmakers including Bet365, [18] William Hill, [18] Paddy Power, and Ladbrokes. The Sportradar services are also used by state lotteries such as Veikkaus, Svenska Spel and Norsk Tipping. [19]

Sportradar creates odds for thousands of games across 40 sports. The odds are created by feeding sports data collected by Sportradar into mathematical models. For in-game betting odds, this requires continuous recalculation of the outcomes using the live data that Sportradar collects or acquires through licenses. These odds are sold as odds suggestions to bookmakers, for matches for which the bookmakers are unable to create their own odds.

Sportradar will also use its integrity services to monitor betting on all NFL games and will have the right to distribute live audio-visual feeds of NFL games to sportsbooks in certain international markets. [20]

Audio-visual, OTT, and broadcast services

In 2016, Sportradar agreed to a deal to acquire the shares and core business of media agency Sportsman Media Group. [21]

They have worked with the World Rally Championship [22] and Borussia Dortmund [23] to deliver their B2C OTT platforms.

The K League signed a multi-year deal with Sportradar in late 2019, to extend its international broadcasting. [24] This resulted in coverage reaching a record number of territories during the 2020 season. [25]

Integrity services

Sportradar provides federations and law enforcement agencies with a system for detecting betting-related match fixing. [26] These services are operated by Sportradar's Security Services division. [27]

Initial services included an Early Warning System developed in 2005 following the Hoyzer scandal. [28] The use of this system was one of the measures Bundeslinga took for preventing further match-fixing. Later versions included live monitoring, and was relaunched in 2009 as Fraud Detection System (FDS). [27] [29]

The development of FDS was done in cooperation with UEFA. Through this partnership, Sportradar monitors suspicious matches in the two top leagues of every UEFA member nation. [29]

FDS has since then expanded its partnerships to other sports and federations, including Asian Football Confederation, [30] CONCACAF, [31] FIBA, [32] ESL [33] and IOC. [34] [35] Sportradar has also signed agreements with several law enforcement agencies, including Europol [36] and the Australian Federal Police. [37]

The Fraud Detection System works by comparing odds movement patterns from online bookmakers with the expected odds' movement patterns for a given match. When suspicious matches are found, they are analyzed and then reported to the relevant federation. The federation can then start their own investigations. [38] As of 2016, the Fraud Detection System monitors more than 31,000 European football matches per year. [39]

Since the launch of the Fraud Detection System, Sportradar has been involved in several match fixing cases, such as the Austrian case including Sanel Kuljić in 2013, the Australian case in 2013,[ clarification needed ], and the Nepal scandal in 2015,. [40] The system has indicated that since 2009, more than 2,000 events have likely been manipulated. [39]

Sportradar launched its Intelligence & Investigation Services (I&I) in 2013. [41] In November 2020, Sportradar announced extending its I&I capabilities to specifically supporting more US clients. [42]

Federation partnerships

Sportradar has partnered with several sports federations [43] to collect or distribute sports data, including Handball-Bundesliga [44] and the ITF. [45] [46]

In 2020, the Board of Control for Cricket in India (BCCI) partnered with Sportradar to support its Anti Corruption Unit (ACU) in monitoring all games that were played in the 2020 season of the India Premier League (IPL). [47]

Related Research Articles

Spread betting is any of various types of wagering on the outcome of an event where the pay-off is based on the accuracy of the wager, rather than a simple "win or lose" outcome, such as fixed-odds betting or parimutuel betting.

<span class="mw-page-title-main">Bookmaker</span> Organization or person that takes bets on sporting events

A bookmaker, bookie, or turf accountant is an organization or a person that accepts and pays out bets on sporting and other events at agreed-upon odds.

Betfair is a British gambling company founded in 2000. Its product offering also includes sports betting, online casino, online poker, and online bingo. Business operations are led from its headquarters in London, alongside satellite offices in Ceuta, Dublin, Leeds, and Malta. In February 2016, Betfair merged with Paddy Power to create Flutter Entertainment.

A betting exchange is a marketplace for customers to bet on the outcome of discrete events. Betting exchanges offer the same opportunities to bet as a bookmaker with a few differences. Gamblers can buy and sell the outcome, and they can trade in real-time throughout the event, either to cut their losses or lock in profit. Bookmaker operators generate revenue by offering less efficient odds. Betting exchanges normally generate revenue by charging a small commission on winning bets.

In organized sports, match fixing is the act of playing or officiating a contest with the intention of achieving a predetermined result, violating the rules of the game and often the law. There are many reasons why match fixing might take place, including receiving bribes from bookmakers or sports bettors, and blackmail. Competitors may also intentionally perform poorly to gain a future advantage, such as a better draft pick or to face an easier opponent in a later round of competition. A player might also play poorly to rig a handicap system.

<span class="mw-page-title-main">Sports betting</span> Form of gambling

Sports betting is the activity of predicting sports results and placing a wager on the outcome.

Playtech plc is a gambling software development company founded in 1999. The company provides software for online casinos, online poker rooms, online bingo games, online sports betting, scratch games, mobile gaming, live dealer games and fixed-odds arcade games online. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.

Betdaq is an Irish gambling company founded in 2000. It operates the world's second largest online betting exchange. Its product offering also includes sports betting and online casino. Business operations are conducted from its headquarters in Dublin, alongside a satellite office in Gibraltar.

<span class="mw-page-title-main">Betfred</span> UK bookmaker

Betfred Group Holdings Limited is a bookmaker based in the United Kingdom, founded by Fred Done. It was first established as a single betting shop in Ordsall, Salford, in 1967. Its turnover in 2004 was reported to be more than £3.5 billion, having risen from £550 million in 2003 and has continued to grow to over £10 billion in 2018-2019. Following a drop in 2020 and 2021 as a result of the Covid pandemic, published turnover for the year to September 2022 was £8.8 billion.

Sport industry is an industry in which people, activities, business, and organizations are involved in producing, facilitating, promoting, or organizing any activity, experience, or business enterprise focused on sports. It is the market in which the businesses or products offered to its buyers are sports related and may be goods, services, people, places, or ideas.

SBOBet is an online bookmaker. The website has operations in Asia licensed by the Philippines and operations in Europe licensed by the Isle of Man to operate as an international sports bookmaker. The company offers online gambling on all major sports, online games, racing, financial betting and poker in multiple languages.

<span class="mw-page-title-main">Liga Stavok</span> Russian gambling company

The Liga Stavok is a Russian gambling company. It was established in Russia in 2008. Activities of this betting company are aimed at developing betting business in Russia, supporting national sports, and creating new spheres of entertainment.

Courtsiding is the practice of transmitting information from sporting events for the purpose of gambling, or of placing bets directly from a sporting event. It has been observed as occurring most prominently, although not exclusively, in tennis. It arises as a result of the delay and latency between the actual venue and digital or satellite transmission of the event via television or IPTV broadcasting. The latter mode of delivery is specifically exploited, as most of the courtsided matches are low-to-unseeded tennis matches of no interest to a television network or viewers, and often receive only Internet distribution with a minimum television camera setup.

<span class="mw-page-title-main">Tipico</span> Sports betting and casino game provider

Tipico Co. Ltd. is an international provider of sports betting and casino games, headquartered in St. Julian's, Malta. Tipico holds, among other licenses, a German sports betting concession from the Darmstadt Regional Council as well as other gambling licenses from the Malta Gaming Authority. The company also has branches in Germany, Austria, Croatia, Gibraltar, Colombia and the US. More than 1,800 people work for Tipico Group, with more than 6,000 in the whole Franchise network. CEO of Tipico is Joachim Baca.

<span class="mw-page-title-main">DraftKings</span> Daily fantasy sports content provider

DraftKings Inc. is an American gambling company based in Boston, Massachusetts. It offers sportsbook and daily fantasy sports (DFS) services.

Match fixing related to gambling is a problem in many sports. According to Sportradar, a company that monitors the integrity of sports events on behalf of sports federations, as many as 1% of the matches they monitor are likely to be fixed.

Tipbet is a Malta-based gambling company. Its headquarters are in Gzira and the company has grown significantly since its inception in 1995. With a business heavily focused on the online market, there are also fully branded physical betting shops that are run by franchisers. The land-based operation has been active for 20 years in Germany.

<span class="mw-page-title-main">Genius Sports</span> Sports data and technology company

Genius Sports is a sports data and technology company that provides data management, video streaming and integrity services to sports leagues, bookmakers and media companies.

The issue of match fixing in tennis is an ongoing problem. First reported on by The Sunday Telegraph in 2003, an organisation called the Tennis Integrity Unit was set up in 2008 following an investigation into the problem. In 2011, Daniel Köllerer became the first player to receive a lifetime ban from the sport due to match fixing. Later that year, the organisers of the Wimbledon tournament were provided a list of people suspected of involvement in the issue. In 2016 the BBC reported on "evidence of widespread suspected match-fixing at the top level of world tennis, including at Wimbledon", and in February 2019 the BBC said that tennis was a "sport riddled with corruption".

<span class="mw-page-title-main">Colossus Bets</span> UK-based betting company

Colossus Bets is a British bookmaker specialising in pools betting. The Colossus Bets is headquartered in London, England, and was founded by former Monsanto PR operative Bernard Marantelli and Zeljko Ranogajec in 2013. The bookmaker currently focuses in pools betting by incorporating modern betting features such as Cash Out and Syndicates, currently holding seven US patents. As well as offering lottery-sized jackpots.

References

  1. ↑ "Tennis Gamblers' Demand for Live Betting Nets ITF Data Deal". Washington Post Business Page. Archived from the original on 2015-12-27.
  2. 1 2 Heitner, Darren. "The NBA's Six Year, $250 Million Data Deal". Forbes. Retrieved 29 September 2016.
  3. ↑ Novy-Williams, Eben (7 January 2021). "Sportradar Finds New Chairman in FOrmer Fiserv CEO". www.sportico.com. Retrieved 7 January 2021.
  4. ↑ Tan, Gillian (3 March 2021). "CPP-backed Sports Gambling Firm in Deal Talks with Boehly SPAC". Bloomberg News.
  5. ↑ "Student Programming Project becomes Multi-Million Dollar Company" . Retrieved 17 December 2015.
  6. ↑ "Sikrer gambling-gevinst". Archived from the original on 20 February 2016. Retrieved 21 November 2015.
  7. ↑ Pavlin, Barbara (May 8, 2018). "Vodilni v športni analitiki". DELO (in Slovenian).
  8. 1 2 Bobeldijk, Yolanda (May 21, 2014). "EQT Sells Sports Company to Itself". Private Equity International.
  9. 1 2 Dunkley, Dan (May 21, 2014). "EQT Deal Caps Off Strange Month for Exits". The Wall Street Journal.
  10. ↑ "Air Jordan endorsement, Sportradar wants to use numbers to tell good sports stories". iMedia. July 11, 2022.[ permanent dead link ]
  11. ↑ P, Teresa (June 4, 2022). "Osta Sportradar Osake 2022". SijoitusRahastot (in Finnish).
  12. ↑ "NSoft".
  13. ↑ "EQT Deal Caps Off Strange Month for Exits". The Wall Street Journal. Retrieved 17 December 2015.
  14. ↑ "Jordan, Cuban, Leonsis Put Millions on Sports Betting's Future". Bloomberg.com. 27 October 2015. Retrieved 29 November 2015.
  15. ↑ "The Sportsman Purchased By Sportradar". GGB News. May 2, 2016.
  16. ↑ Nicholson, Paul (April 25, 2016). "Sportradar expands content portfolio with acquisition of Sportsman Media". Inside World Football.
  17. ↑ Glanz, James; Armendariz, Agustin; Williams, Jacqueline (December 18, 2015). "N.F.L.'s Deal Over Data Blurs a Line on Gambling". The New York Times.
  18. 1 2 Jaffer, Aamir (April 18, 2022). "2 Huge Plays on U.S. Sports Betting: Which is the Better Bet?". Seeking Alpha.
  19. ↑ Menmuir, Ted (April 8, 2022). "Sportradar Expands Norsk Tipping Agreement with ISSBT Retail Integration". SBC News.
  20. ↑ Purdum, David (12 August 2019). "NFL data set to be distributed to bookmakers". ESPN.com. Retrieved 13 August 2019.
  21. ↑ Lloyd, Tom (21 April 2016). "Sportradar in major Sportsman acquisition". www.sportspromedia.com. Retrieved 21 April 2016.
  22. ↑ "Sportradar and World Rally Championship". sportstechgroup.org. Archived from the original on 2021-07-07. Retrieved 2021-01-05.
  23. ↑ Bassam, Tom (29 January 2019). "Partnership in profile: Borussia Dortmund and Sportradar deliver OTT launch lessons". Sports Pro Media. Retrieved 29 January 2019.
  24. ↑ "K League engages Sportradar in multi-year global media rights deal". www.SportBusiness.com. December 16, 2019. Retrieved December 16, 2019.
  25. ↑ "Sportradar brings the K League to record number of territories". yogonet.com. Retrieved 8 April 2019.
  26. ↑ Wayne, Jacob (May 3, 2022). "New Sportradar Report Details Increase in Match-Fixing in 2021". Lineups.
  27. 1 2 Cook, David (January 12, 2016). "Fixers beware". Gambling Insider.
  28. ↑ Malone, Emmet (May 5, 2017). "UEFA availing of helping hand in the war against match-fixing". The Irish Times.
  29. 1 2 Forrest, David; McHale, Ian G. (September 2015). "An Evaluation of Sportradar's Fraud Detection System" (PDF). Sports Trading Network.
  30. ↑ Hunt, Holly (January 14, 2021). "AFC names Sportradar as video and data distribution partner". Insider Sport.
  31. ↑ Allermand, Daniel (May 2, 2021). "CONCACAF and Sportradar Extends Partnership". igaming.
  32. ↑ Orme-Claye, Ted (November 9, 2021). "Sportradar to Provide UFDS Services to FIBA 3-3". SBC News.
  33. ↑ "Sportrader and ESL Form Partnership". CSGOBetting.com. 8 October 2015. Retrieved 13 December 2015.
  34. ↑ Butler, Nick (November 21, 2015). "IOC and Sportradar sign agreement to tackle match fixing in sport". Inside the Games.
  35. ↑ "Sportradar, IOC Sign Deal To Share Info About Betting In Olympic Sports". Sports Business Daily. 9 November 2015. Retrieved 17 December 2015.
  36. ↑ "Europol and Sportradar join forces to protect sport's integrity". Europol.
  37. ↑ Orme-Claye, Ted (April 22, 2022). "Sportradar Extends Austrian Federal Police MOU for Continued Anti-Doping Services". SBC News.
  38. ↑ "Football match-fixing: How betting gives the game away". BBC News. 19 November 2010. Retrieved 24 December 2015.
  39. 1 2 "Fixers beware". Gambling Insider. Retrieved 24 January 2016.
  40. ↑ Baber, Mark. "Police swoop to arrest Nepal national team players in match-fixing investigation - Inside World Football". Inside World Football. Retrieved 24 January 2016.
  41. ↑ Adam, Mathilde (November 13, 2020). "Sportradar's I&I Launches Intelligence and Due Diligence Services in The US". Gambling News.
  42. ↑ Murphy, Chris (12 November 2020). "Sportradar launches intelligence and investigation service for US clients". sbsamericas.com. Retrieved 12 November 2020.
  43. ↑ "Chinese Basketball League and Sportradar extend global broadcast and integrity partnership". Yogonet.com. April 2024.
  44. ↑ Poole, Tim. "DKB Handball Bundesliga and Sportradar Renew Integrity Partnership". www.gamblinginsider.com. Retrieved 8 April 2019.
  45. ↑ Fletcher, Robert (October 26, 2021). "Sportradar extends data and integrity deal with ITF". iGamingBusiness.
  46. ↑ "Sportradar extends Bundesliga partnership through 2031-32 season". Yogonet.com. 2024.
  47. ↑ PTI. "BCCI signs up Sportradar to detect betting irregularities during IPL 2020". www.espncricinfo.com. Retrieved 4 January 2021.
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