Sprinkles Cupcakes

Last updated
Sprinkles Cupcakes
Company type Private
IndustryBakery
FoundedApril 13, 2005
Founders Candace Nelson, Charles Nelson
DefunctDecember 31, 2025;1 day ago (2025-12-31)
FateClosed
Headquarters
Austin, Texas
,
United States
ProductsCupcakes
Cakes
Cookies
Chocolates
Website sprinkles.com

Sprinkles Cupcakes was a nationwide cupcake bakery chain established in 2005 and closed in 2025. [1]

Contents

History

After attending Tante Marie's Pastry Program in San Francisco, [2] former investment banker Candace Nelson decided to create a bakery devoted solely to cupcakes. On April 13, 2005, [3] she and her husband opened the first Sprinkles store in Beverly Hills, California. [4]

A Sprinkles Cupcake ATM at Austin-Bergstrom International Airport, 2024 Sprinkles Cupcake ATM at Austin-Bergstrom International Airport.jpg
A Sprinkles Cupcake ATM at Austin–Bergstrom International Airport, 2024

Sprinkles eventually expanded nationwide, with locations at the time of the company's closure in Arizona, California, Washington, D.C., Florida, Nevada, Texas and Utah, including 21 traditional stores and 25 "Cupcake ATMs." [5] The Cupcake ATMs were vending machines that dispensed cupcakes on demand 24 hours a day. [6] [7]

Nelson sold Sprinkles to a private equity group in 2012. [8]

On December 31, 2025, Sprinkles abruptly announced the immediate closure of all of its locations nationwide. [9]

References

  1. ↑ Bhasin, Kim (2 March 2012). "Someone Has Created The First Ever ATM That Dispenses Cupcakes". Business Insider . Archived from the original on 30 April 2013. Retrieved 23 March 2012.
  2. ↑ Dalai, Yuvraj. "Who is Candace Nelson from Next Level Baker? Everything we know about the pastry pioneer". MSN. Retrieved 31 December 2025.
  3. ↑ https://www.instagram.com/p/CNnLEPDlLZk/
  4. ↑ Dalai, Yuvraj. "Who is Candace Nelson from Next Level Baker? Everything we know about the pastry pioneer". MSN. Retrieved 31 December 2025.
  5. ↑ https://sprinkles.com/pages/locations
  6. ↑ William-Ross, Lindsay (2012-03-06). "24-Hour Sprinkles Cupcake 'ATM' Starts Serving Today!". LAist. Archived from the original on 2015-03-15. Retrieved 2015-05-18.
  7. ↑ Dalai, Yuvraj. "Who is Candace Nelson from Next Level Baker? Everything we know about the pastry pioneer". MSN. Retrieved 31 December 2025.
  8. ↑ https://www.inc.com/magazine/202403/candace-nelson/how-the-cupcake-queen-broke-free-of-her-brand.html
  9. ↑ Turner, Austin (December 31, 2025). "Sprinkles Cupcakes founder confirms bakery chain is closing permanently". CBS News. Retrieved December 31, 2025.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.