Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Google LLC is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial intelligence (AI). It has been referred to as "the most powerful company in the world" and is one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the field of AI. Google's parent company, Alphabet Inc., is one of the five Big Tech companies, alongside Amazon, Apple, Meta, and Microsoft.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
Roku, Inc. is an American streaming technology company. Founded in 2002 by Anthony Wood, it produces streaming players and smart TVs, licenses its technology to other manufacturers, and distributes streaming services. Roku leads U.S. streaming TV distribution and advertising, reaching 120 million viewers as of 2024. Outside the U.S., the company operates in Australia, Canada, France, Germany, the U.K., and Latin American countries including Argentina, Brazil, Chile, Colombia, Mexico and Peru.
Yandex LLC is a Russian multinational technology company providing Internet-related products and services, including an Internet search engine called Yandex Search, cloud computing launched in 1997, information services, e-commerce, transportation, maps and navigation, mobile applications, and online advertising. Yandex Holding Company was incorporated in 2000. As of 2016, it primarily served audiences in Russia, Kazakhstan, Belarus, Ukraine, Turkey and countries with a significant Russian-speaking population.
Microsoft Advertising is an online advertising platform developed by Microsoft, where advertisers bid to display brief ads, service offers, product listings and videos to web users. Provides pay per click advertising on search engines Bing, Yahoo! and DuckDuckGo, as well as on other websites, mobile apps, and videos.
Google was officially launched in 1998 by Larry Page and Sergey Brin to market Google Search, which has become the most used web-based search engine. Larry Page and Sergey Brin, students at Stanford University in California, developed a search algorithm first (1996) known as "BackRub", with the help of Scott Hassan and Alan Steremberg. The search engine soon proved successful and the expanding company moved several times, finally settling at Mountain View in 2003. This marked a phase of rapid growth, with the company making its initial public offering in 2004 and quickly becoming one of the world's largest media companies. The company launched Google News in 2002, Gmail in 2004, Google Maps in 2005, Google Chrome in 2008, and the social network known as Google+ in 2011, in addition to many other products. In 2015, Google became the main subsidiary of the holding company Alphabet Inc.
Epiphany, Inc., previously known as E.piphany and Epiphany Marketing Software, was a company that developed customer relationship management (CRM) software. On September 29, 2005, Epiphany was acquired by SSA Global Technologies. Epiphany CRM software is now produced by Infor, which acquired SSA Global in 2006.
Eric Austin Litman is an American entrepreneur and angel investor, and currently serves as CEO of the robotics health technology company, Aescape, inc. Litman co-founded Proxicom, built Viaduct from a one-man shop through a merger with the Wolf Group, and was the founder and CEO of Medialets, a mobile ad serving and advertising analytics company acquired by WPP plc.
Timothy M. Armstrong is an American business executive. He was formerly the CEO of Oath Inc., then a subsidiary of Verizon Communications that served as the umbrella company of its digital content subdivisions, including AOL and Yahoo!. Previously, he was the CEO of AOL Inc. from 2009 until its purchase by Verizon in 2015.
Bret Steven Taylor is an American computer programmer and entrepreneur. He is most notable for leading the team that co-created Google Maps and his tenures as the CTO of Facebook, as the chairman of Twitter, Inc.'s board of directors prior to its acquisition by Elon Musk, and as the co-CEO of Salesforce. Taylor was additionally one of the founders of FriendFeed and the creator of Quip. Since 2023, he is chairman of OpenAI and a board member of Shopify.
InMobi is an Indian multinational technology company, based in Bangalore. Its mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising. The company was founded in 2007 under the name mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal.
Susan Diane Wojcicki was an American business executive who was the chief executive officer of YouTube from 2014 to 2023. Her net worth was estimated at $765 million in 2022.
Outbrain is a web recommendation platform founded in 2006 by co-founder and Co-CEO Yaron Galai and co-founder, Chief Technology Officer and General Manager, Ori Lahav. The company is headquartered in New York City.
Jonathan Lacoste is a venture capitalist and software entrepreneur based in Austin, TX. He is the Founder & General Partner at Space.VC, an early-stage venture capital fund specialized on space, defense, and frontier tech investments. Notable investments have included SpaceX, True Anomaly, and Loft Orbital. Previously, Jonathan was the Co-Founder of Jebbit, an enterprise software company he co-founded in 2011 with university classmates. He and co-founder Tom Coburn ran the company for 12 years before being acquired by Vista Equity Partners.
Snowflake Inc., headquartered in Bozeman, Montana, operates a platform that provides data storage via cloud computing and allows for data analysis and simultaneous access of data sets with minimal latency. It operates on Amazon Web Services, Microsoft Azure, and Google Cloud Platform. As of January 2024, the company had 9,437 customers, including 691 members of the Forbes Global 2000, and processed 4.2 billion daily queries across its platform.
Brave is a free and open-source web browser developed by Brave Software, Inc. based on the Chromium web browser. Brave is a privacy-focused browser, which automatically blocks most advertisements and website trackers in its default settings. Users can turn on optional ads that reward them for their attention in the form of Basic Attention Tokens (BAT), which can be used as a cryptocurrency or to make donations to registered websites and content creators.
ThoughtSpot, Inc. is a technology company that produces business intelligence analytics search software. The company is based in Mountain View, California, and was founded in 2012.
Neeva was an internet search engine that emphasized protecting searchers' privacy. It utilized various APIs of other websites to show quick results to queries and for traditional links it used the help of its partners and its own crawler.
Robert (Rob) Kniaz is an American venture capitalist based in London. He is a founding partner of H-Tree Capital, a VC firm investing in deep tech and bio/healthcare, and was formerly a partner of Hoxton Ventures, an early-stage investment venture capital firm. Previously, he worked at Google as a product manager for AdSense.
