Supportersvereniging Ajax

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Supportersvereniging Ajax logo

The Supportersvereniging Ajax (SVA) (English: "Supporters Club Ajax"), also known as Ajax Life, is an independent supporters' organization associated with AFC Ajax, the football club based in Amsterdam, Netherlands. [1] [2]

Contents

The SVA brings together a diverse community of fans, each known as an Ajacied, though their involvement with the club can vary. The organization serves the needs of all its members, whether they are season ticket holders (including away card holders), occasional match attendees, or supporters who follow the club through media platforms. [3]

SVA members are spread across the Netherlands, with an active branch in Belgium. With a membership base ranging from 110,000 to 135,000, it is the largest supporters' club in the Netherlands. The average age of its members is 35 years, and approximately 9% are season ticket holders. [4] [5]

In addition to its national activities, Supportersvereniging Ajax is a member of Football Supporters Europe (FSE), a prominent platform representing the interests of football supporters and communicating them to UEFA. [6]

Events

The SVA is primarily responsible for organizing events like the annual Ajax Open Training Day. This event, held at the beginning of each season, allows fans to meet the new Ajax squad members in the Amsterdam Arena. [7] It takes place in and around the team's home stadium and the nearby training ground, Sportpark De Toekomst. The event attracts thousands of spectators each year and is one of the largest pre-season events for the Amsterdam-based club. [8] [9]

The supporters' club frequently appears in Dutch media to address issues such as stadium bans, which prevent supporters from attending away matches due to past incidents.[ spelling? ] [10]

Ajax Life

The SVA is also responsible for the Ajax Life website and the Ajax Life newspaper, a bi-weekly publication with 20 issues published per year. The newspaper is mailed to all members, with a reported circulation of 94,000. [11]

Ajax Kids Club

In addition to Ajax Life membership, the SVA offers a membership for children aged 0–12 through the Ajax Kids Club. A collaboration with the Ajax football club, the Kids Club organizes several events aimed at children, centered around the team mascot Lucky Lynx and the club itself. These include the Ajax Kids Clubblad (kids' magazine), which releases eight issues per year. [12]

Board and Staff

The board of Supportersvereniging Ajax consists of the following members: [13]

See Also

AFCA Supportersclub Ajax Business Associates

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References

  1. "Over de Supportersvereniging Ajax". ajaxlife.nl. Supportersvereniging Ajax. Retrieved 20 March 2014.
  2. "Supportersvereniging Ajax heeft begrip voor huldiging op 5 mei". AD.nl. Retrieved 22 March 2014.
  3. "De Supportersvereniging Ajax (SVA)". ajaxlife.nl. Ajax.nl. Retrieved 20 March 2014.
  4. "Supportersvereniging Ajax". AjaxCafé.nl. Retrieved 20 March 2014.
  5. "Supportersvereniging Ajax reageert op spandoek". RTV Noord Holland. Retrieved 20 March 2014.
  6. "Football Supporters Europe". Ajaxlife.nl. Archived from the original on 10 April 2014. Retrieved 13 April 2014.
  7. "Zonnige open dag bij Ajax". RTV Noord Holland. Retrieved 3 September 2013.
  8. "Supportersgroepen laten Open Dag Ajax links liggen". ajaxlife.nl. AD.nl. Retrieved 21 March 2014.
  9. "Seizoenskaarthouders minder belangrijk dan SVA leden?". F-side. Retrieved 21 March 2014.
  10. "Geen supporters van Ajax bij uitwedstrijd tegen PSV". NU.nl. Retrieved 21 March 2014.
  11. "Ontvang eenmalig de krant Ajax Life!". Ajaxlife.nl. Retrieved 21 March 2014.
  12. "In de ban van het voetbal". Zaanse Sportkrant. Retrieved 21 March 2014.
  13. "Het bestuur van Ajax Life". Ajaxlife.nl. Retrieved 20 March 2014.