Susan Fournier | |
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Born | |
Academic background | |
Education | BS, 1980, University of Massachusetts Amherst MS, 1983, Pennsylvania State University PhD, 1994, University of Florida |
Thesis | A Consumer-brand relationship framework for strategic brand management (1994) |
Academic work | |
Institutions | Questrom School of Business Harvard Business School |
Main interests | Brand relationship |
Susan M. Fournier is an American marketing professor. She is the Allen Questrom Professor in Management at Boston University and the first female dean of the Questrom School of Business. She has formerly served as Assistant Professor and Associate Professor at Harvard Business School from 1994 to 2003.
Fournier was raised in Woburn,Massachusetts to working-class parents. Her father led a machine shop and her mother waited tables and bartended on weekends. [1] She was the first person in her family to enroll in college when she began majoring in computer science at the University of Massachusetts Amherst. She eventually changed her major to marketing and earned Bachelor of Science in Business Administration from Isenberg School of Management at University of Massachusetts Amherst in 1980. She later earned Master of Science in marketing at Pennsylvania State University in 1983. [2] Fournier used her master's degree to earn a position as a marketing researcher at Polaroid and Yankelovich Clancy Shulman [2] before returning to school for her PhD in marketing at the University of Florida. [3]
Fournier spent over a decade in the marketing industry:twelve years on the Board of Advisors for the Harley Owners Group at Harley-Davidson Motor Company and seven years as a brand advisor to Irving Oil Corporation. [3] On August 27,2018,Fournier became the first female dean of the Questrom School of Business. [1] During the COVID-19 pandemic,she was recognized among the 11 marketing scholars named Marketing Science Institute Academic Fellows. [4] The following year,she was recognized as a top performer in terms of research impact in a published study conducted by Stanford University. [5] She later became the recipient of the 2021 Distinguished Scientific Contribution Award from the Society of Consumer Psychology. [6]
Amherst College is a private liberal arts college in Amherst,Massachusetts. Founded in 1821 as an attempt to relocate Williams College by its then-president Zephaniah Swift Moore,Amherst is the third oldest institution of higher education in Massachusetts. The institution was named after the town,which in turn had been named after Jeffery,Lord Amherst,Commander-in-Chief of British forces of North America during the French and Indian War. Originally established as a men's college,Amherst became coeducational in 1975.
Boston University (BU) is a private research university in Boston,Massachusetts. BU was founded in 1839 by a group of Boston Methodists with its original campus in Newbury,Vermont,before being chartered in Boston in 1869. It is a member of the Association of American Universities and the Boston Consortium for Higher Education.
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Kim E. Schatzel is an American academic administrator who is the 19th president of the University of Louisville. She joined Eastern Michigan University in January 2012 as provost and executive vice president of academic and student affairs,and became interim president on July 8,2015,following the resignation of Susan Martin. Schatzel was previously dean of the college of business at University of Michigan–Dearborn. On November 30,2022,she was announced as the next president of University of Louisville and began her tenure on February 1,2023.
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