TCL began its international expansion in 1999 with entry into Vietnam[3] and a listing on the Hong Kong Stock Exchange. In the early 2000s,it grew through acquisitions and partnerships,including Schneider Electric (Germany) in 2002[3] and a joint venture with France’s Thomson in 2003.[4] By 2005,TCL had become the world’s top-selling color TV brand.[5]
Through the late 2000s and early 2010s,TCL won global recognition with partnerships with IKEA (2012)[6] and IMAX Corporation (2013),[7] and consistent top-three global TV market share. Its partnership with Roku[8] and the acquisition of Sanyo’s Mexico factory[9] helped strengthen its North American presence.
From 2015 to 2018,TCL expanded further with joint ventures in Brazil and Argentina,[10] new product lines like Thunderbird TV,and high-profile branding moves including Neymar as global ambassador.[11] By 2018,it was the #2 TV maker worldwide.
In recent years,TCL launched its first branded smartphone (2020)[12] and deepened global sports sponsorships with FIBA,Conmebol,and the Copa América. In 2025,it signed a landmark deal with the International Olympic Committee to become a TOP global sponsor until 2032.[13]
Main business distribution
TCL has set up production and marketing systems in dozens of countries and regions worldwide. It manages seven global R&D centers,17 manufacturing bases,and 40,000 sales outlets.[14] The company has four supply chains:product design and manufacturing,logistics and supply,quality assurance,and product creation and support.[15] in 2025 China based electronics brand TCL eyes to double TV market share this year at 10 per cent.[16]
Major developments
TCL Electronics launches TCL SunPower Global unit.[17]
↑ Hu, Zuohao; Wang, Gao (September 2008). "International Marketing Strategies of Chinese Multinationals: The Experience of Bird, Haier, and TCL". Chinese Multinationals. pp.99–126. Retrieved 26 August 2025.
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