Taco Tuesday

Last updated
Sign for Taco Tuesday Taco Tuesday (48351551691).jpg
Sign for Taco Tuesday

Taco Tuesday is a custom in the United States of eating tacos or in some cases select Tex-Mex dishes, typically served in a tortilla, on Tuesday nights. Restaurants will often offer special prices, for example, "$2 fish tacos every Tuesday night". [1]

Contents

It is popular in many big cities across the nation, and especially popular in the beach cities of Southern California. [2] [3] Taco Tuesday is similar to Happy Hour in that restaurants vary in their participation, hours, and specials offered.[ citation needed ]

Taco Tuesday is celebrated in other countries in the English-speaking world, such as in Canada and Australia. [4] Similar customs are observed outside of the US. In Norway, the terms Fredagstaco and Tacofredag are used to refer to eating tacos on Friday night. [5] [6] In Sweden, serving tacos on Fridays is common for Fredagsmys. [7]

Origin

The first known use of the term "Taco Tuesday" was in 1973 as an advertisement in the Rapid City Journal for a local business. [8] [9] Businesses advertising tacos on Tuesdays have been around since at least 1933. [10] [4]

Trademarks

United States

Gregory's Restaurant & Bar of Somers Point began a Taco Tuesday promotion on February 6, 1979. In 1982, Gregory's registered the term as a trademark with the state of New Jersey. [11] Individual franchises of Wyoming-based fast food restaurant Taco John's first started using the term in late 1979 and the early 1980s, with an Indiana franchise being the first. [4] Taco John's was granted a federal trademark registration for "Taco Tuesday" in 1989, and defended against other restaurants using that phrase. Taco John's federal trademark rights extended throughout the United States, with the exception of New Jersey, where Gregory's retained their state trademark rights. [12] Tortilla Flats owned a trademark for "Tack Tuesday" in California in 1984 and used it in a lawsuit in 1997. [13] [14]

In 2019, Los Angeles Lakers basketball player LeBron James began sharing social media posts on Instagram about his family's weekly taco dinners dubbed "Taco Tuesdays". Through shell company LBJ Trademarks LLC, he filed a trademark on the term "Taco Tuesday" for use in downloadable audio/visual works, podcasts, social media, online marketing, and entertainment services. [10] The request was denied by the United States Patent and Trademark Office (USPTO), stating that Taco Tuesday was "a commonplace term, message or expression widely used by a variety of sources that merely conveys an ordinary, familiar, well-recognized concept or sentiment." [15]

In practice, Taco John's was unable to stop widespread use of the term regardless. [10] Many taco fans disagree with the idea that any one entity can "own" the term "Taco Tuesdays". [10]

In May 2023, Taco Bell petitioned the USPTO, asking that the trademark be cancelled and arguing that the phrase "should be freely available to all who make, sell, eat and celebrate tacos". The chain also said that "nobody should have exclusive rights in a common phrase". [16] On July 18, 2023, Taco John's CEO, Jim Creel, announced that they would abandon the "Taco Tuesday" trademark, [17] leaving New Jersey as the last state where the phrase remained trademarked. [18] [19]

On October 24, 2023, it was announced that Gregory’s Restaurant and Bar, owner of the trademark in New Jersey, also relinquished the trademark, ending the term's trademarked status for the entire United States. [20]

Outside the US

In Australia, Salsa's Fresh Mex Grill has owned the trademark to the term since 2011. [21] [22] In Canada, MTY Food Group's TacoTime has owned the trademark for the term since 1997. [23] [24] [4]

Related Research Articles

<span class="mw-page-title-main">Taco</span> Mexican filled tortilla dish

A taco is a traditional Mexican dish consisting of a small hand-sized corn- or wheat-based tortilla topped with a filling. The tortilla is then folded around the filling and eaten by hand. A taco can be made with a variety of fillings, including beef, pork, chicken, seafood, beans, vegetables, and cheese, and garnished with various condiments, such as salsa, guacamole, or sour cream, and vegetables, such as lettuce, coriander, onion, tomatoes, and chiles. Tacos are a common form of antojitos, or Mexican street food, which have spread around the world.

<span class="mw-page-title-main">Tex-Mex</span> Cuisine in the Southwestern United States and Northern Mexico

Tex-Mex cuisine is a regional American cuisine that originates from the culinary creations of Tejano people. It has spread from border states such as Texas and others in the Southwestern United States to the rest of the country. It is a subtype of Southwestern cuisine found in the American Southwest.

<span class="mw-page-title-main">Fajita</span> Tex-Mex dish

A fajita, in Tex-Mex cuisine, is any stripped grilled meat, optionally served with stripped peppers and onions usually served on a flour or corn tortilla. The term originally referred to skirt steak, the cut of beef first used in the dish. Popular alternatives to skirt steak include chicken and other cuts of beef, as well as vegetables instead of meat. In restaurants, the meat is usually cooked with onions and bell peppers. Popular condiments include shredded lettuce, sour cream, guacamole, salsa, pico de gallo, shredded cheese, refried beans, and diced tomatoes. "Tacos de arrachera" is applied to the northern Mexican variant of the dish.

<span class="mw-page-title-main">Cuisine of California</span> Culinary traditions of California

The cuisine of California reflects the diverse culture of California and is influenced largely by European American, Hispanic American, East Asian and Oceanian influences, and Western European influences, as well as the food trends and traditions of larger American cuisine.

<span class="mw-page-title-main">Nachos</span> Tortilla chip dish

Nachos are a Tex-Mex dish consisting of tortilla chips or totopos covered with cheese or chile con queso, as well as a variety of other toppings and garnishes, often including meats, vegetables, and condiments such as salsa, guacamole, or sour cream. At its most basic form, nachos may consist of merely chips covered with cheese, and served as an appetizer or snack, while other versions are substantial enough to serve as a main course. The dish was created by, and named after, Mexican restaurateur Ignacio "Nacho" Anaya, who created it in 1943 for American customers at the Victory Club restaurant in Piedras Negras, Coahuila.

<span class="mw-page-title-main">Chi-Chi's</span> Mexican restaurant chain

Chi-Chi's can either refer to a defunct Mexican food restaurant chain founded in the United States in 1976, which continued in Europe only as a single restaurant after the North American owner declared bankruptcy and folded in 2004, or to its namesake brand of Mexican food grocery products produced and marketed when the original North American restaurant chain owner sold the rights to use its name on said products in 1987.

<span class="mw-page-title-main">New Mexican cuisine</span> Cuisine originating from the US state of New Mexico

New Mexican cuisine is the cuisine of the Southwestern US state of New Mexico. It is known for its fusion of Pueblo Native American cuisine with Hispano Spanish and Mexican culinary traditions, rooted in the historical region of Nuevo México. This Southwestern culinary style extends it influence beyond the current boundaries of New Mexico, and is found throughout the old territories of Nuevo México and the New Mexico Territory, today the state of Arizona, parts of Texas, and the southern portions of Colorado, Utah, and Nevada.

<span class="mw-page-title-main">Taco John's</span> American fast-food chain

Taco John's International, Inc. is an American fast food restaurant. The chain serves Mexican-inspired fast food as well as the company's signature dish, Potato Olés, which are bite-sized deep-fried potato nuggets coated with a proprietary blend of spices and seasonings. Taco John's CEO is Heather Neary, and it is headquartered in Cheyenne, Wyoming. As of 2022, the restaurant chain had 380 restaurants in about 22 states, primarily in the Midwest and Mountain regions.

<span class="mw-page-title-main">Breakfast burrito</span> Breakfast entree

The breakfast burrito, sometimes referred to as a breakfast wrap outside of the American Southwest, is a variety of American breakfast composed of breakfast items wrapped inside a flour tortilla burrito. This style was invented and popularized in several regional American cuisines, most notably originating in New Mexican cuisine, and expanding beyond Southwestern cuisine and neighboring Tex-Mex. Southwestern-style breakfast burritos may include any combination of scrambled eggs, potatoes, cheese, peppers, salsa, onions, chorizo, bacon, or sour cream. In other variations of breakfast burritos, more ingredients such as tomatoes, cheese, ham, and other fresh products can be added.

<span class="mw-page-title-main">Chile con queso</span> Side dish of melted cheese and chili peppers


Chile con queso, sometimes simply called queso, is an appetizer or side dish of melted cheese and chili peppers, typically served in Tex-Mex restaurants as a dip for tortilla chips. It can also be added to other dishes such as taco.

<span class="mw-page-title-main">Taco rice</span> Popular example of Okinawan cuisine

Taco rice is a popular example of modern Okinawan cuisine. It consists of taco-flavored ground beef served on a bed of rice, frequently served with shredded cheese, shredded lettuce, tomato and salsa.

<span class="mw-page-title-main">Enchirito</span> Taco Bell menu item

Enchirito is the trademarked name of Taco Bell's menu item of the Tex-Mex food similar to an enchilada. It is composed of a flour tortilla filled with seasoned ground beef taco meat, beans, diced onions, cheddar cheese, and "red sauce".

<span class="mw-page-title-main">Antojito</span> Mexican street food called "antojitos" in Spanish

Mexican street food, called antojitos, is prepared by street vendors and at small traditional markets in Mexico. Street foods include tacos, tamales, gorditas, quesadillas, empalmes, tostadas, chalupa, elote, tlayudas, cemita, pambazo, empanada, nachos, chilaquiles, fajitas, tortas, even hamburgers and hot dogs, as well as fresh fruits, vegetables, beverages and soups such as menudo, pozole and pancita. Most are available in the morning and the evening, as mid-afternoon is the time for the main formal meal of the day. Mexico has one of the most extensive street food cultures in Latin America, and Forbes named Mexico City as one of the foremost cities in the world in which to eat on the street.

<span class="mw-page-title-main">Burrito</span> Tex-Mex dish consisting of a wheat flour tortilla wrapped to enclose the filling

A burrito or burro in Mexico is, historically, a regional name, among others, for what is known as a taco, a tortilla filled with food, in other parts of the country. The term burrito was regional, specifically from Guanajuato, Guerrero, Michoacán, San Luis Potosí and Sinaloa, for what is known as a taco in Mexico City and surrounding areas, and codzito in Yucatán and Quintana Roo. Due to the cultural influence of Mexico City, the term taco became the default, and the meaning of terms like burrito and codzito were forgotten, leading many people to create new meanings and folk histories.

<span class="mw-page-title-main">Korean-Mexican fusion</span> Type of fusion cuisine

Korean–Mexican fusion is a type of fusion cuisine originally from Los Angeles that combines traditional elements of American-style Mexican and Korean foods. The earliest Korean-Mexican fusion featured Mexican or Tex-Mex dishes such as tacos or burritos filled with Korean-style barbecued meats and kimchi. Typical dishes include Korean tacos and bulgogi burritos. Food critics Jane and Michael Stern state that Korean–Mexican fusion is a growing food trend that has steadily gained in popularity since 2009.

<span class="mw-page-title-main">El Pollo Loco (United States)</span> Restaurant chain

El Pollo Loco, Inc., is a restaurant chain based in the United States, specializing in Mexican-style grilled chicken. Restaurant service consists of: dine-in and take-out, with some locations offering drive-through options. The company is headquartered in Costa Mesa, California, and operates about 500 company-owned and franchised restaurants in the Southwestern United States.

<span class="mw-page-title-main">Tito's Tacos</span> Restaurant in California, United States

Tito's Tacos is a taco stand in Culver City, California. Opened in 1959, it is known for its American-style hard-shell taco and burritos. Considered a Los Angeles-area icon, the restaurant was named to Fox News' list of the ten best tacos in America in 2014, and was ranked #1 on The Daily Meal's "Top 35 Burritos in America" list in 2015.

<span class="mw-page-title-main">Hard-shell taco</span> Mexican-American dish

The hard-shell or crunchy taco is a Mexican-American dish that developed in the United States. The earliest references to hard-shell tacos are from the early 1890s, and by the early 20th century this style of taco was available in Mexican-American communities across the US. Fast food chains began to market hard-shell tacos to Americans in the mid-1950s, with Taco Bell playing a significant role in popularizing the food.

<span class="mw-page-title-main">Quesabirria</span> Mexican dish

Quesabirria is a Mexican dish comprising birria-style cooked beef folded into a tortilla with melted cheese and served with a side of broth for dipping. The dish, which has origins in Tijuana, Mexico, originally made with goat meat, gained popularity in the United States through Instagram. It is now made also with other meats, such as beef and chicken.

<span class="mw-page-title-main">Nacho Borracho</span> Bar and restaurant in Seattle, Washington, U.S.

Nacho Borracho is a bar and Mexican/Tex-Mex restaurant in Seattle, in the U.S. state of Washington.

References

  1. Davy O., Rourke (August 7, 2013). "The Strange History Of Taco Tuesday". Our Tiempo. Archived from the original on October 6, 2014.
  2. "10 Places in L.A. to Eat $1 Tacos – Los Angeles | Los Angeles News and Events | LA Weekly". www.laweekly.com. Archived from the original on 2015-01-22.
  3. "T is for Taco Tuesday". 15 September 2009.
  4. 1 2 3 4 The Crazy Contentious History of Taco Tuesday Thrillist
  5. Norwegian Taco Friday Explained (Why Norwegians Love Taco!) The Norway Guide
  6. Friday night is taco night in Norway The Norwegian American
  7. Fredagsmys: The unlikely symbol of Sweden’s 'cosy Friday' BBC
  8. The affect [sic] of "Taco Tuesday" on LeBron James WSOU
  9. Snow White Drive-In advertisement Rapid City Journal
  10. 1 2 3 4 Hernandez, Daniel (September 4, 2019). "LeBron James, a Fan of Tacos, Seeks to Trademark 'Taco Tuesday'". The New York Times.
  11. Bella, Timothy (August 21, 2023). "At a Jersey Shore bar, Taco Tuesday's soul lives on in a trademark". The Washington Post.
  12. Mayyasi, Alex. "The Trademarking of "Taco Tuesday"". Priceconomics. Retrieved 26 September 2016.
  13. 'Taco Tuesday' Trademark Tussle Los Angeles Times
  14. Taco Bell is suddenly hungry to fight the "Taco Tuesday" trademarks Quartz
  15. Zaveri, Mihir (2019-09-11). "LeBron James Tried to Trademark 'Taco Tuesday,' but Got Swatted Away". The New York Times. Retrieved 2019-09-13.
  16. Valinsky, Jordan (May 16, 2023). "Taco Bell is fighting to cancel the 'Taco Tuesday' trademark". CNN . Retrieved May 16, 2023.
  17. Jordan Valinsky (2023-07-18). "The battle for the 'Taco Tuesday' trademark is over". WISH-TV | Indianapolis News | Indiana Weather | Indiana Traffic. Retrieved 2023-07-18.
  18. Gregory Gregory and the fight for Taco Tuesday Press of Atlantic City
  19. NJ bar owner continues legal beef with Taco Bell over ‘Taco Tuesday' NBC-10 (WCAU) - (Associated Press)
  20. Valinsky, Jordan (2023-10-24). "Taco Bell's battle to free the 'Taco Tuesday' trademark is officially over". CNN. Retrieved 2023-10-24.
  21. Salsas fires salvo in 'Taco Tuesday' stand-off The Age
  22. 'Taco Tuesday' trademark war sparks debate over words and phrases we can lay claim to Australian Broadcasting Corporation
  23. Calgary eatery's 'Taco Tuesday' draws legal threat from restaurant industry giant CTV News
  24. Taco Tuesday trademark tussle hits Calgary cantina Canadian Broadcasting Corporation