 | This biographical article is written like a résumé .(March 2022) |
Tara Hunt | |
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| Born | July 15, 1973 Saskatoon, Saskatchewan, Canada. |
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| Alma mater | University of Calgary |
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Tara Hunt (born July 15, 1973 in Saskatoon, Saskatchewan, Canada) is an author, speaker and startup founder. She has been called a "pioneer in online marketing and one of the most respected authorities on online communities". [3]
Hunt obtained a degree in Communications and Cultural Studies at the University of Calgary. In 2002, she founded a small marketing brand called "Rogue Strategies." She moved, along with her business, to Toronto, Ontario before moving to San Francisco in 2005. [4] She co-founded Citizen Agency in San Francisco, [5] a now-defunct [6] community marketing consulting firm.
Hunt was hired by the San Francisco-based visual search engine Riya to lead their marketing efforts. [7] [8] In June 2006, Hunt coined a movement of "post-cluetrain" marketing called Pinko Marketing. [9] Pinko Marketing picked up where The Cluetrain Manifesto left off, changing the focus from company to consumer marketing to consumer-to-consumer marketing.
She was named one of the most influential women in tech by Fast Company in 2009, as she is an early leader of "user generated conferences" such as BarCamp [10] and is considered to be one of the founders of the co-working movement. [11]
Hunt was one of the lead bloggers on the popular Canadian online portal One Degree. [12]
She wrote "The Whuffie Factor", published in April 2009. [13] The title of the book refers to the reputation-based currency of Cory Doctorow's science-fiction novel, 'Down and Out in the Magic Kingdom'. Along with the humorous metaphor implied by the title, the book gives practical guidance for online and social media marketing. [14] The Whuffie Factor has been translated into French and Portuguese. In May 2010, it was reprinted in paperback in May 2010 with the title The Power of Social Networking: Using the Whuffie Factor to Build Your Business .
Hunt speaks at a variety of conferences and events such as SXSW Interactive (2008, 2009, 2011), [15] the MESH conference (2006) and TEDxConcordia (2011). [16]
In 2010, along with Co-Founders Jerome Paradis and Cassandra Girard, Hunt launched Buyosphere, formerly known as Shwowp, a social site which lets users organize and share buying trends with others. [17] [18]
Tara is currently Principal and Founder of Truly Inc., hosts a podcast called Anatomy of a Strategy and runs a YouTube video series called Truly Social with Tara. [19]
LinkedIn is a business and employment-focused social media platform that works through websites and mobile apps. It was launched on May 5, 2003 by Reid Hoffman and Eric Ly. Since December 2016, LinkedIn has been a wholly owned subsidiary of Microsoft. The platform is primarily used for professional networking and career development, and allows jobseekers to post their CVs and employers to post jobs. From 2015, most of the company's revenue came from selling access to information about its members to recruiters and sales professionals. LinkedIn has more than 1 billion registered members from over 200 countries and territories.
Amber Dawn MacArthur is a Canadian television and netcasting personality, bestselling author of two books, and keynote speaker. MacArthur is the former co-host of BNN's App Central and Bloomberg Brink, G4TechTV's Call for Help, and TWiT's The Social Hour. She was the most followed Canadian television personality on Twitter in 2008. In 2018, she was named DMZ's 30 inspirational women making a difference in tech.
Sean Parker is an American entrepreneur and philanthropist, most notable for co-founding the file-sharing computer service Napster, and was the first president of the social networking website Facebook. He also co-founded Plaxo, Causes, Airtime.com, and Brigade, an online platform for civic engagement. He is the founder and chairman of the Parker Foundation, which focuses on life sciences, global public health, and civic engagement. On the Forbes 2022 list of the world's billionaires, he was ranked No. 1,096 with a net worth of US$2.8 billion.
Marsha Collier is an author, radio personality, podcast host, and educator specializing in technology, Internet marketing, and E-commerce.
Aliza Sherman, also known as Aliza Pilar Sherman, Aliza Sherman Risdahl, and Cybergrrl is a new media entrepreneur, author, blogger, women's issues activist, and international speaker. She is known for her expertise in online marketing and networking. Her primary focus includes addressing women's issues on the Internet, while empowering women to expand their role and involvement in progressive technology and the new media industry. In 1995, Sherman was named by Newsweek magazine as one of the "Top 50 People Who Matter Most on the Internet". She was one of only three women on the list. In 2009, she was named by Fast Company magazine as one of the "Most Influential Women in Technology", in the Blogger category. She is a native of Honolulu, Hawaii.
RapLeaf was a US-based marketing data and software company that was acquired by email data provider TowerData in 2013.
Christopher Reaves Messina is an American blogger, product consultant and speaker who is the inventor of the hashtag as it is currently used on social media platforms. In a 2007 tweet, Messina proposed vertical/associational grouping of messages, trends, and events on Twitter by the means of hashtags. The hashtag was intended to be a type of metadata tag that allowed users to apply dynamic, user-generated tagging, which made it possible for others to easily find messages with a specific digger theme or content. It allowed easy, informal markup of folksonomy without need of any formal taxonomy or markup language. Hashtags have since been referred to as the "eavesdroppers", "wormholes", "time-machines", and "veins" of the Internet.
How do you feel about using # (pound) for groups. As in #barcamp [msg]?
TechRepublic is an online trade publication and social community for IT professionals, providing advice on best practices and tools for the needs of IT decision-makers.
Tagged is a social discovery website based in San Francisco, California, founded in 2004. It allows members to browse the profiles of any other members, and share tags and virtual gifts. Tagged claims it has 300 million members as of 2014. As of September 2011, Quantcast estimates Tagged monthly unique users at 5.9 million in the United States, and 18.6 million globally. Michael Arrington wrote in April 2011 that Tagged is most notable for the ability to grow profitably during the era of Facebook.
Sarah Maria Austin is an American author and tech entrepreneur. She is the CMO and co-founder of metaverse funding platform, QGlobe, and former CEO at Broad Listening, an artificial emotional intelligence agent. She is the chairperson of the board of directors at Coding FTW, a nonprofit organization that promotes diversity and equal rights in the technology sector.
The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. It was first posted to the web in 1999 as a set of ninety-five theses, and was published as a book in 2000 with the theses extended by seven essays. The work examines the impact of the Internet on marketing, claiming that conventional marketing techniques are rendered obsolete by the online "conversations" that consumers have and that companies need to join.
VerticalResponse, Inc. is an American company providing software for sending email marketing, online surveys and direct mail for direct marketing campaigns. VerticalResponse's market research has been quoted by multiple media outlets, including The Miami Herald, Associated Press, Bloomberg Businessweek and Forbes.
Facebook F8 is a mostly-annual conference held by Meta Platforms since 2007, intended for developers and entrepreneurs who build products and services around the website. The event has generally started with a keynote speech by Facebook founder Mark Zuckerberg, followed by various breakout sessions concentrating on specific topics. Facebook has often introduced new features and made new announcements at the conference.
Alexia Bonatsos, née Tsotsis, is an American venture capitalist and former co-editor of TechCrunch, a technology news website. In 2011, she was listed by Forbes magazine as among the top 30 under 30 in the Media category.
BranchOut was a Facebook application designed for finding jobs, networking professionally, and recruiting employees. It was founded by Rick Marini in July 2010, and was, as of March 2012, the largest professional networking service on Facebook. The company sold its assets to HR Software Company 1-Page in November 2014 and the staff was picked up by Hearst.
Scripted is an online marketplace that connects businesses with freelance writers for blogs, articles, and bulk social media posts. Located in San Francisco, co-founders Sunil Rajaraman and Ryan Buckley launched Scripted as a byproduct of their scriptwriting company Scripped. Scripted pays freelance writers a flat rate to create copywriting for its clients. According to TechCrunch, Scripted has a pool of 80,000 freelancers as of November 2011, with 80% of those writers U.S. based.
Sumazi is a social media and social intelligence platform for enterprises, brands, and celebrities. Its technology performs social data analysis across social networking services including Facebook, Twitter and LinkedIn, to identify key people in his/her network who are experts, influencers or are located in a specific area for marketing, advertising or sales campaigns.
Wanelo is an e-commerce company headquartered in San Francisco’s SoMa district. It was founded in 2012 by Deena Varshavskaya.
Jason Johnson is an American technology entrepreneur who has co-founded several organizations including August Home, Founders Den, Rethink Books, and BlueSprig. He also co-founded and chairs the Internet of Things Consortium, a non-profit organization formed by a group of companies in the Internet of things industry. Johnson is CEO of August Home, a Bluetooth-enabled smart lock company he co-founded with Swiss industrial designer Yves Béhar, and as managing partner of Founders Den.
Niniane Wang is an American software engineer and technology executive. In her early career at Google, Wang co-created Google Desktop and created Google Lively. She was previously vice president of engineering of Niantic after her company Evertoon was acquired by Niantic in 2017.
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