 | This biographical article is written like a résumé .(March 2022) |
Tara Hunt | |
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| Born | July 15, 1973 Saskatoon, Saskatchewan,Canada. |
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| Alma mater | University of Calgary |
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Tara Hunt (born July 15, 1973 in Saskatoon, Saskatchewan, Canada) is an author, speaker and startup founder. She has been called a "pioneer in online marketing and one of the most respected authorities on online communities". [3]
Hunt obtained a degree in Communications and Cultural Studies at the University of Calgary. In 2002, she founded a small marketing brand called "Rogue Strategies." She moved, along with her business, to Toronto, Ontario before moving to San Francisco in 2005. [4] She co-founded Citizen Agency in San Francisco, [5] a now-defunct [6] community marketing consulting firm.
Hunt was hired by the San Francisco-based visual search engine Riya to lead their marketing efforts. [7] [8] In June 2006, Hunt coined a movement of "post-cluetrain" marketing called Pinko Marketing. [9] Pinko Marketing picked up where The Cluetrain Manifesto left off, changing the focus from company to consumer marketing to consumer-to-consumer marketing.
She was named one of the most influential women in tech by Fast Company in 2009, as she is an early leader of "user generated conferences" such as BarCamp [10] and is considered to be one of the founders of the co-working movement. [11]
Hunt was one of the lead bloggers on the popular Canadian online portal One Degree. [12]
She wrote "The Whuffie Factor", published in April 2009. [13] The title of the book refers to the reputation-based currency of Cory Doctorow's science-fiction novel, 'Down and Out in the Magic Kingdom'. Along with the humorous metaphor implied by the title, the book gives practical guidance for online and social media marketing. [14] The Whuffie Factor has been translated into French and Portuguese. In May 2010, it was reprinted in paperback in May 2010 with the title The Power of Social Networking: Using the Whuffie Factor to Build Your Business .
Hunt speaks at a variety of conferences and events such as SXSW Interactive (2008, 2009, 2011), [15] the MESH conference (2006) and TEDxConcordia (2011). [16]
In 2010, along with Co-Founders Jerome Paradis and Cassandra Girard, Hunt launched Buyosphere, formerly known as Shwowp, a social site which lets users organize and share buying trends with others. [17] [18]
Tara is currently Principal and Founder of Truly Inc., hosts a podcast called Anatomy of a Strategy and runs a YouTube video series called Truly Social with Tara. [19]
Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks.
LinkedIn is an American business and employment-oriented online service that operates via websites and mobile apps. Launched on May 5, 2003, the platform is primarily used for professional networking and career development, and allows job seekers to post their CVs and employers to post jobs. From 2015 most of the company's revenue came from selling access to information about its members to recruiters and sales professionals. Since December 2016, it has been a wholly owned subsidiary of Microsoft. As of September 2021, LinkedIn has 774+ million registered members from over 200 countries and territories.
Amber Dawn MacArthur is a Canadian television and netcasting personality, bestselling author of two books, and keynote speaker. MacArthur is the former co-host of BNN's App Central and Bloomberg Brink, G4TechTV's Call for Help, and TWiT's The Social Hour. She was the most followed Canadian television personality on Twitter in 2008. In 2018, she was named DMZ's 30 inspirational women making a difference in tech.
Sean Parker is an American entrepreneur and philanthropist, most notable for co-founding the file-sharing computer service Napster, and serving as the first president of the social networking website Facebook. He also co-founded Plaxo, Causes, Airtime.com, and Brigade, an online platform for civic engagement. He is the founder and chairman of the Parker Foundation, which focuses on life sciences, global public health, and civic engagement. On the Forbes 2022 list of the world's billionaires, he was ranked No. 1,096 with a net worth of US$2.8 billion.
Marsha Collier is an author, radio personality, podcast host, and educator specializing in technology, Internet marketing, and E-commerce.
Aliza Sherman, also known as Aliza Pilar Sherman, Aliza Sherman Risdahl, and Cybergrrl is a new media entrepreneur, author, blogger, women's issues activist, and international speaker. She is known for her expertise in online marketing and networking. Her primary focus includes addressing women's issues on the Internet, while empowering women to expand their role and involvement in progressive technology and the new media industry. In 1995, Sherman was named by Newsweek magazine as one of the "Top 50 People Who Matter Most on the Internet". She was one of only three women on the list. In 2009, she was named by Fast Company magazine as one of the "Most Influential Women in Technology", in the Blogger category. She is a native of Honolulu, Hawaii.
Christopher Reaves Messina is an American blogger, product consultant and speaker who is the inventor of the hashtag as it is currently used on social media platforms. In a 2007 tweet, Messina proposed vertical/associational grouping of messages, trends, and events on Twitter by the means of hashtags. The hashtag was intended to be a type of metadata tag that allowed users to apply dynamic, user-generated tagging, which made it possible for others to easily find messages with a specific theme or content. It allowed easy, informal markup of folksonomy without need of any formal taxonomy or markup language. Hashtags have since been referred to as the "eavesdroppers", "wormholes", "time-machines", and "veins" of the Internet.
How do you feel about using # (pound) for groups. As in #barcamp [msg]?
TechRepublic is an online trade publication and social community for IT professionals, providing advice on best practices and tools for the needs of IT decision-makers.
Tagged is a social discovery website based in San Francisco, California, founded in 2004. It allows members to browse the profiles of any other members, and share tags and virtual gifts. Tagged claims it has 300 million members as of 2014. As of September 2011, Quantcast estimates Tagged monthly unique users at 5.9 million in the United States, and 18.6 million globally. Michael Arrington wrote in April 2011 that Tagged is most notable for the ability to grow profitably during the era of Facebook.
Coworking is an arrangement in which workers of different companies share an office space, allowing cost savings and convenience through the use of common infrastructures, such as equipment, utilities, and receptionist and custodial services, and in some cases refreshments and parcel acceptance services. It is attractive to independent contractors, independent scientists, remote workers, digital nomads, and people who travel frequently. Additionally, coworking helps workers avoid the feeling of social isolation they may experience while remote working or traveling and eliminate distractions. Most coworking spaces charge membership dues. Major companies that provide coworking space and serviced offices include WeWork and IWG plc.
VerticalResponse, Inc. is an American company providing software for sending email marketing, online surveys and direct mail for direct marketing campaigns. VerticalResponse's market research has been quoted by multiple media outlets, including The Miami Herald, Associated Press, Bloomberg Businessweek and Forbes.
Rebecca Masisak is the CEO of TechSoup, a nonprofit organization that provides technical assistance to other nonprofits. She joined TechSoup in 2001 and after various positions in management has served in the CEO role since 2012. Masisak established TechSoup's Europe office in Warsaw, Poland in 2009, and has overseen the organization's growth since then.
Facebook F8 is a mostly-annual conference held by Meta Platforms, intended for developers and entrepreneurs who build products and services around the website. It was hosted in San Francisco, California until 2016, and moved to a more central Silicon Valley location in San Jose, California in 2017. Previous events started with a keynote speech by Facebook founder Mark Zuckerberg, followed by various breakout sessions concentrating on specific topics. Facebook has often introduced new features and made new announcements at the conference.
Alexia Bonatsos, née Tsotsis, is a venture capitalist and former co-editor of TechCrunch, a technology news website. In 2011, she was listed by Forbes magazine as among the top 30 under 30 in the Media category.
Taskrabbit is an online and mobile marketplace that matches freelance labor with local demand, allowing consumers to find help with everyday tasks, including furniture assembly, moving, delivery and handyman work. Founded in 2008 by Leah Busque, the company has received $37.7 million in funding as of 2012 and currently has tens of thousands of "Taskers" available to help consumers across a wide variety of categories. Busque founded Taskrabbit when she had no time to buy dog food, basing it on the idea of "neighbors helping neighbors". In 2017, TaskRabbit was acquired by INGKA group (IKEA).
Sumazi was a social media and social intelligence platform for enterprises, brands, and celebrities. Its technology performs social data analysis across social networking services including Facebook, Twitter and LinkedIn, to identify key people in his/her network who are experts, influencers or are located in a specific area for marketing, advertising or sales campaigns.
Wanelo is a digital mall where people can discover and buy products on the internet. The site has over 12 million products posted by users from over 300,000 stores, including both large brands and independent sellers, like those found on Etsy. Wanelo launched in 2012 and is headquartered in San Francisco’s SoMa district.
Deena Varshavskaya is the founder and CEO of Wanelo a digital mall where users can discover and buy products from anywhere online. She lives in San Francisco, California.
Shasta Ventures is an early-stage venture capital investment firm located in Silicon Valley that invests in enterprise and technology consumer startups. It is located on Sand Hill Road in Menlo Park.
Niniane Wang is an American software engineer and technology executive. In her early career at Google, Wang co-founded Google Desktop and founded Google Lively. She was previously vice president of engineering of Niantic after her company Evertoon was acquired by Niantic in 2017.
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