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Industry | Clothing industry |
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Founded | 2017 |
Founders | Hila Klein |
Headquarters | Los Angeles, California |
Website | www |
Teddy Fresh is an American streetwear brand founded in 2017 by Israeli-American YouTuber and designer Hila Klein. [1] [2] [3]
Klein launched the Teddy Fresh apparel range in 2017. [1] [4] The name is based on the mutual love she and her husband, Ethan Klein, had for the name Theodore, or Teddy. “We’ve always just loved it. We kind of thought about a cool teddy bear,” she said. “We just said Teddy Fresh.” [4]
Teddy Fresh products are designed to be “colorful and playful” and are inspired by kids clothing and ‘90s fashion. [4] The apparel is known for featuring pastel and color-block patterns, [5] [6] [7] and products include t-shirts, hoodies, sweaters, and jackets, [5] for men and for women. [8] The brand uses materials such as denim, jacquard, angora wool, and sueded fleece. [9]
In 2020, co-founder Ethan Klein accused YouTuber James Charles of copying the color palette and color-block design of Teddy Fresh's most popular hoodie for his Sisters Apparel merchandise. Charles denied that the design had been copied, responding that he had never seen the Teddy Fresh design. [10] [11] [12]
In 2020, Teddy Fresh collaborated with the animated television series SpongeBob SquarePants . [13] In 2021, Teddy Fresh released clothing in collaboration with the Care Bears brand. [14] [15] [16]
On November 13, 2021, Teddy Fresh hosted a pop-up event in Los Angeles [17] featuring the brand’s November 2021 collection— a collaboration with the Looney Tunes brand. [1] [4]
In February 2022, Teddy Fresh announced a new collaboration with singer Elton John [18] called Teddy Fresh x Elton John which was “inspired by the way John has revolutionized music and broken boundaries and by his outlandish style and lust for life.” It features "sequins…intricate patchwork and vibrant fabrics that convey Elton’s luxurious and regal taste for fashion and life.” [19]
In March 2023, Teddy Fresh announced a collection using the IP of Toho International's Godzilla property. The collection featured various clothing items and a skateboard deck. [20]
In November 2023, Hasbro announced a collaboration between Teddy Fresh and Magic: The Gathering. [21]