The Hard Times

Last updated
The Hard Times
"Punk News Comin' Your Way!" [1] [2]
Type Satirical website
Founder(s) Matt Saincome
Bill Conway
Ed Saincome
Staff writers250-300 contributors (July 2017) [3]
FoundedDecember 2014
Headquarters San Francisco [4]
Website thehardtimes.net

The Hard Times is a satirical website with a focus on punk (especially hardcore punk and first wave screamo), alt music, and millennial culture [3] [1] [5] [6] founded in 2014 by former SF Weekly music editor Matt Saincome, [1] [2] [7] his brother Ed Saincome, and comedian Bill Conway. [5] [6] [8] It has been compared to The Onion , ClickHole , and Reductress in style, [1] [5] and has received praise for its specificity and niche appeal. [8] [9]

Contents

The Hard Times also publishes Hard Drive , a satirical video game vertical, hosts stand-up comedy shows at music festivals, and produces podcasts. [3] [6] [10] As of 2021, [11] the Hard Times podcast network included:

Content published by The Hard Times is typically virally spread through engagement on social media such as Facebook. [1] [5] [8] The site averages between 2 and 6 million views a month. [3] [8]

History

Founder Matt Saincome began pitching the idea for The Hard Times in 2012 as a junior studying journalism at San Francisco State. [9] [12] [4] [13] [10] He formally founded The Hard Times with his brother Ed and comedian Bill Conway in December 2014, following a soft launch earlier in the year. [1]

In September 2016, the site passed 3 million views, and entered into an advertising partnership with Vice Media. [5]

In 2017, the site launched Hard Drive for video game related articles, [3] and began developing video content. [9] The site tapped Jeremy Kaplowitz, Mike Amory, and Mark Roebuck as co-founding editors.

In 2018, The Hard Times began work on a book and a television show. [6] [12]

In 2019, several editors of The Hard Times and actor Phil Jamesson created a parody presidential candidate Ace Watkins account on Twitter, with the fictional candidate claiming to aspire to be "the first gamer president". [14] The Twitter account amassed more than 40,000 followers within several days after the account's creation. [14]

Hard Times Media LLC sold The Hard Times to Project M Group, the parent company of Revolver magazine and Inked magazine, in July 2020, while maintaining ownership of Hard Drive. [15]

In May of 2023 The Hard Times parted ways with Project M and is once again owned and operated independently by the site's founders.

In December of 2024, Matt Saincome announced that The Hard Times and Hard Drive had been acquired by Sumerian Entertainment, a subsidiary of Sumerian Records. [16]

See also

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References

  1. 1 2 3 4 5 6 Raggett, Ned. "Punk And Irony Are Dead; Long Live The Hard Times". The Concourse. Archived from the original on 2018-09-22. Retrieved 2018-09-22.
  2. 1 2 "About - The Hard Times". The Hard Times. Archived from the original on 2018-09-22. Retrieved 2018-09-22.
  3. 1 2 3 4 5 Daniels, Melissa. "How The Hard Times Is Building A Bridge Between Punk and Comedy". Forbes . Archived from the original on 2018-09-22. Retrieved 2018-09-22.
  4. 1 2 "The Hard Times founder sent us this article he wrote about himself". Alternative Press . 2018-02-06. Archived from the original on 2018-09-22. Retrieved 2018-09-22.
  5. 1 2 3 4 5 "The Hard Times is perfecting punk satire". The Daily Dot . 2016-11-06. Archived from the original on 2018-09-22. Retrieved 2018-09-22.
  6. 1 2 3 4 "Spotlight: 'The Hard Times' Founder Matt Saincome on Turning Punk Into Comedy & Developing a New TV Show". Billboard . Archived from the original on 2018-09-22. Retrieved 2018-09-22.
  7. ↑ "The Hard Times Unveils Its First Ever Documentary - October 4, 2016 - SF Weekly". SF Weekly . 2016-10-04. Archived from the original on 2018-09-22. Retrieved 2018-09-22.
  8. 1 2 3 4 Brown, August (13 January 2017). "In strange times for Internet satire, the Hard Times grows beyond its punk niche". Los Angeles Times. Archived from the original on 2018-09-22. Retrieved 2018-09-22.
  9. 1 2 3 "'The Hard Times' Founder Gives An Inside Look At His Punk Satire Site". Uproxx. 2017-11-08. Archived from the original on 2018-09-22. Retrieved 2018-09-22.
  10. 1 2 Douglas, Nick (10 April 2019). "We're the Founders of the Hard Times, and This Is How We Work". Lifehacker. Archived from the original on 2019-07-17. Retrieved 2019-08-02.
  11. ↑ "Hard Times Podcast Network". The Hard Times. Retrieved 2021-08-14.
  12. 1 2 "Area Punk, Founder of 'The Hard Times', and Entertainer of Millions Lands Major Interview with RiotFest.org | Riot Fest". Riot Fest. 2018-01-05. Archived from the original on 2018-09-22. Retrieved 2018-09-22.
  13. ↑ "Alum Matt Saincome Founded Satirical Punk-Rock Website The Hard Times | College of Liberal & Creative Arts". lca.sfsu.edu. Archived from the original on 2018-09-22. Retrieved 2018-09-22.
  14. 1 2 "Ace Watkins, the first 'gamer candidate,' gains thousands of Twitter followers". The Daily Dot. 13 July 2019. Archived from the original on 15 July 2019. Retrieved 7 September 2019.
  15. ↑ Ha, Anthony (July 2, 2020). "Project M acquires punk rock satire site The Hard Times". TechCrunch. Archived from the original on 10 July 2020. Retrieved 8 July 2020.
  16. ↑ Saincome, Matt (Dec 14, 2024). "Good news! Hard Times and Hard Drive are now owned by Sumerian Entertainment, who want to make animated versions of our headlines, print versions of our magazines (!), and comic book collabs with our favorite bands/games". Twitter.
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