Think (slogan)

Last updated
THINK
The "Think" sign from Spaceship Earth at EPCOT Center.jpg
IBM Think sign
Product
Release date(s)1911

"Think" (rendered as THINK) is a slogan associated with the American multinational technology company IBM.

Contents

History

The "THINK" slogan was first used by Thomas J. Watson in December 1911, while managing the sales and advertising departments at the National Cash Register Company. [1] At an uninspiring sales meeting, Watson interrupted, saying "The trouble with every one of us is that we don't think enough. We don't get paid for working with our feet — we get paid for working with our heads". Watson then wrote THINK on the easel. [2]

Asked later what he meant by the slogan, Watson replied, "By THINK I mean take everything into consideration. I refuse to make the sign more specific. If a man just sees THINK, he'll find out what I mean. We're not interested in a logic course." [3]

In 1914, Watson took the slogan with him to the Computing-Tabulating-Recording Company (CTR) and its subsidiaries, all of which later became IBM. [4] [5] [6] [7] International Time Recording, one of the subsidiaries, published a magazine for employees and customers, named Time, which, in 1935, IBM would rename to THINK. [8] [9] IBM continues to use the slogan. [10] THINK is also an IBM trademark; IBM named its laptop computers ThinkPads and named a line of business-oriented desktop computers ThinkCentre.

Since 2018, IBM's main conference is called IBM Think. [11]

The Apple slogan "Think different," first used in 1997, has been widely taken as a response to IBM's THINK. [12] [13] [14]

See also

Related Research Articles

<span class="mw-page-title-main">Herman Hollerith</span> American statistician and inventor

Herman Hollerith was a German-American statistician, inventor, and businessman who developed an electromechanical tabulating machine for punched cards to assist in summarizing information and, later, in accounting. His invention of the punched card tabulating machine, patented in 1884, marks the beginning of the era of mechanized binary code and semiautomatic data processing systems, and his concept dominated that landscape for nearly a century.

<span class="mw-page-title-main">Punched card</span> Paper-based recording medium

A punched card is a piece of card stock that stores digital data using punched holes. Punched cards were once common in data processing and the control of automated machines.

<span class="mw-page-title-main">Thomas J. Watson</span> American businessman (1874–1956)

Thomas John Watson Sr. was an American businessman who was the chairman and CEO of IBM. He oversaw the company's growth into an international force from 1914 to 1956. Watson developed IBM's management style and corporate culture from John Henry Patterson's training at NCR. He turned the company into a highly effective selling organization, based largely on punched card tabulating machines.

<span class="mw-page-title-main">NCR Voyix</span> American software company

NCR Voyix Corporation, previously known as NCR Corporation and National Cash Register, is an American software, consulting and technology company providing several professional services and electronic products. It manufactured self-service kiosks, point-of-sale terminals, automated teller machines, check processing systems, and barcode scanners.

<span class="mw-page-title-main">Digital Research</span> Defunct American software company

Digital Research, Inc. was a privately held American software company created by Gary Kildall to market and develop his CP/M operating system and related 8-bit, 16-bit and 32-bit systems like MP/M, Concurrent DOS, FlexOS, Multiuser DOS, DOS Plus, DR DOS and GEM. It was the first large software company in the microcomputer world. Digital Research was originally based in Pacific Grove, California, later in Monterey, California.

<span class="mw-page-title-main">1984 (advertisement)</span> 1984 American television commercial directed by Ridley Scott

"1984" is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott. The ad was an allusion to George Orwell's noted 1949 novel, Nineteen Eighty-Four, which described a dystopian future ruled by a televised "Big Brother". English athlete Anya Major performed as the unnamed heroine and David Graham as Big Brother. In the US, it first aired in 10 local outlets, including Twin Falls, Idaho, where Chiat/Day ran the ad on December 31, 1983, at the last possible break before midnight on KMVT, so that the advertisement qualified for the 1984 Clio Awards. Its second televised airing, and only US national airing, was on January 22, 1984, during a break in the third quarter of the telecast of Super Bowl XVIII by CBS.

<span class="mw-page-title-main">Samuel J. Palmisano</span> American businessman

Samuel J. "Sam" Palmisano is a former president and the eighth chief executive officer of IBM until January 2012. He also served as chairman of the company until October 1, 2012.

<span class="mw-page-title-main">Time clock</span> Device that records working hours

A time clock, sometimes known as a clock card machine, punch clock, or time recorder, is a device that records start and end times for hourly employees at a place of business.

<span class="mw-page-title-main">Lenovo</span> Chinese multinational technology company

Lenovo Group Limited, trading as Lenovo, is a Chinese-American multinational technology company specializing in designing, manufacturing, and marketing consumer electronics, personal computers, software, business solutions, and related services. Products manufactured by the company include desktop computers, laptops, tablet computers, smartphones, workstations, servers, supercomputers, data storage devices, IT management software, and smart televisions. Its best-known brands include its ThinkPad business line of laptop computers, the IdeaPad, Yoga, LOQ, and Legion consumer lines of laptop computers, and the IdeaCentre, LOQ, Legion, and ThinkCentre lines of desktop computers. As of 2024, Lenovo is the world's largest personal computer vendor by unit sales.

<span class="mw-page-title-main">Thomas J. Watson Jr.</span> American businessman and diplomat (1914–1993)

Thomas John Watson Jr. was an American businessman, diplomat, Army Air Forces pilot, and philanthropist. The son of IBM Corporation founder Thomas J. Watson, he was the second IBM president (1952–71), the 11th national president of the Boy Scouts of America (1964–68), and the 16th United States Ambassador to the Soviet Union (1979–81). He received many honors during his lifetime, including being awarded the Presidential Medal of Freedom by Lyndon B. Johnson in 1964. Fortune called him "the greatest capitalist in history" and Time listed him as one of "100 most influential people of the 20th century".

<span class="mw-page-title-main">Dehomag</span> German subsidiary of IBM

Dehomag was a German subsidiary of IBM and later a standalone company with a monopoly in the German market before and during World War II. The word was a syllabic abbreviation for Deutsche Hollerith-Maschinen GmbH. Hollerith refers to the German-American inventor of the technology of punched cards, Herman Hollerith. In April 1949 the company name was changed to IBM Deutschland.

<span class="mw-page-title-main">Thomas J. Watson Research Center</span> Research institute in New York, US

The Thomas J. Watson Research Center is the headquarters for IBM Research. The center comprises three sites, with its main laboratory in Yorktown Heights, New York, U.S., 38 miles (61 km) north of New York City, New York and with facilities in Cambridge, Massachusetts and Albany, New York.

<span class="mw-page-title-main">Computing-Tabulating-Recording Company</span> Former American business machines company

The Computing-Tabulating-Recording Company (CTR) was a holding company of manufacturers of record-keeping and measuring systems; it was subsequently known as IBM.

International Business Machines (IBM) is a multinational corporation specializing in computer technology and information technology consulting. Headquartered in Armonk, New York, the company originated from the amalgamation of various enterprises dedicated to automating routine business transactions, notably pioneering punched card-based data tabulating machines and time clocks. In 1911, these entities were unified under the umbrella of the Computing-Tabulating-Recording Company (CTR).

<i>IBM and the Holocaust</i> 2001 book by Edwin Black

IBM and the Holocaust: The Strategic Alliance between Nazi Germany and America's Most Powerful Corporation is a book by investigative journalist and historian Edwin Black which documents the strategic technology services rendered by US-based multinational corporation International Business Machines (IBM) and its German and other European subsidiaries for the government of Adolf Hitler from the beginning of the Third Reich through to the last day of the regime, at the end of World War II when the US and Germany were at war with each other.

Fear, uncertainty, and doubt (FUD) is a manipulative propaganda tactic used in sales, marketing, public relations, politics, polling, and cults. FUD is generally a strategy to influence perception by disseminating negative and dubious or false information, and is a manifestation of the appeal to fear.

<span class="mw-page-title-main">IBM Watson</span> Artificial intelligence computer system made by IBM

IBM Watson is a computer system capable of answering questions posed in natural language. It was developed as a part of IBM's DeepQA project by a research team, led by principal investigator David Ferrucci. Watson was named after IBM's founder and first CEO, industrialist Thomas J. Watson.

<span class="mw-page-title-main">IBM</span> American multinational technology corporation

International Business Machines Corporation, nicknamed Big Blue, is an American multinational technology company headquartered in Armonk, New York and present in over 175 countries. IBM is the largest industrial research organization in the world, with 19 research facilities across a dozen countries, having held the record for most annual U.S. patents generated by a business for 29 consecutive years from 1993 to 2021.

References

  1. Random House Webster's College Dictionary . Random House. 1999. p.  1237.slogan: a distinctive phrase or motto identified with a particular party, product, etc.
  2. Belden, Thomas; Belden, Marva (1962). The Lengthening Shadow: The Life of Thomas J. Watson . Little, Brown and Company. pp.  157–8.
  3. Belden (1962) p.158
  4. IBM Archives: THINK Sign
  5. Maney, Kevin (2003). The Maverick and His Machine: Thomas Watson Sr., and the Making of IBM. Wiley. ISBN   0-471-41463-8.
  6. Tedlow, Richard S. (2003). The Watson Dynasty. Harper Business. ISBN   0-06-001405-9.
  7. Engelbourg, Saul (1954). International Business Machines: A Business History (Ph.D.). Columbia University. pp. 103–105. Reprinted by Arno Press, 1976, from the best available copy. Some text is illegible.
  8. Aswad, Ed; Meredith, Suzanne M. (2005). IBM in Endicott. Arcadia. p. 18.
  9. Cousins, Robert, ed. (1957). The Will to THINK: A Treasury of Ideas and Ideals from the Pages of THINK. Farrar, Straus and Cudahy. The books introduction, The Thinking Man, was written by Thomas J. Watson.
  10. Think Exhibit
  11. "Introducing THINK 2018". IBM . 2017-11-01. Retrieved 2019-03-06.
  12. Clifton, Rita; Ahmad, Sameena (2009). Brands and Branding. The Economist. Bloomberg Press. p.  116. ISBN   978-1576601471.
  13. Altstiel, Tom; Grow, Jean (2005). Advertising Strategy: Creative Tactics from the Outside/In. Sage Publications, Inc. p.  24. ISBN   978-1412917964.
  14. Sull, Donald Norman (2003). Revival of the Fittest: Why Good Companies Go Bad and How Great Managers Remake Them. Harvard Business Review Press. p.  66. ISBN   978-1578519934.