This article needs additional citations for verification .(January 2019) |
| | |
| Company type | Private |
|---|---|
| Industry | Music & entertainment |
| Founded | 2007 |
| Founder | Swaroop Reddy |
| Headquarters | , India |
| Owner | SPI Music |
| Parent | Believe Music |
Think Music is an Indian music label headquartered in Chennai, Tamil Nadu that specialises in Indian film soundtracks. [1]
Think Music was established in 2007 by Elred Kumar and Jayaram, co-founders of RS Infotainment, as a digital first Tamil music label based in Chennai. The company focused on acquiring film audio rights during the Tamil film industry's rapid migration from physical to digital music distribution. [2]
In 2011, The Economic Times reported that Sony Music Entertainment acquired 146 music titles from Think Music. The acquisition was described as part of Sony's strategy to expand its presence in the Tamil film music market. Some major titles, including the soundtrack of Endhiran (2010), were not part of the deal, reflecting Think Music's retention of selective rights. [2]