This article relies largely or entirely on a single source .(June 2021)
Tissue-pack marketing (ティッシュ配り, Tisshukubari) is a type of guerrilla marketing that attaches advertisements to portable facial tissue packages to move advertising copy directly into consumers' hands. Its origins date back to the late 1960s in Japan as a replacement for free promotional matchboxes, which were falling out of favor.
The concept of tissue-pack marketing was first developed in Japan. Its origins date back to the late 1960s when Hiroshi Mori, founder of a paper-goods manufacturer Meisei Industrial Co., was looking for ways to expand demand for paper products. At the time, the most common promotional item in Japan was matchboxes. These were often given away at banks and then used by women in the kitchen. billion free packets of tissues were distributed in Japan with sales in the range of ¥75 billion annually. However, the practice began to slow considerably only a few years later. By 2010, Meisei's own production of the packets had decreased by more than half compared to six years prior and promotions company Cerebrix reduced their tissue distribution by half compared to 2008. Consumers having other similar products on hand as well as companies cutting back on advertising spending were cited as reasons for decline in tissue-pack marketing. Other free seasonal promotional giveaways such as uchiwa fans, wet wipes, cellphone screen wipes, and cloth face masks furthered the decline of the tissue's usage as a promotional item.However, the usefulness of matches waned with the rise of gas stoves and disposable lighters. Mori believed that tissues would have even wider appeal than the matches, and as a result he developed the machinery to fold and package tissues into easy-to-carry, pocket-size packs. The new product was marketed only as a form of advertising and was not sold to consumers. By the mid-2000s, it was estimated that four
Since its creation in Japan, tissue-pack marketing has spread overseas. It was introduced in Montreal, Canada, in December 2000 by Promotion Par Main.In April 2005, the promotional product was also used in Ontario, Canada, by Hold'em Promotions Inc., after the company's founders saw tissue advertising during a trip to China. In the United States, a subsidiary of the Japanese trading company Itochu, AdPack USA, introduced tissue-pack marketing in New York in 2005, and now offers it throughout the country. In 2012, the tissue marketing company Adtishoo launched operations in the United Kingdom.
Where the more traditional flyers are often discarded without being read or simply not accepted by the consumer, the same is not true of advertising tissue-packs.[ citation needed ] The most important reason for this is because the tissues add functionality to the advertisement. This functionality has several benefits:
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
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Virginia Slims is an American brand of cigarettes owned by Altria. It is manufactured by Philip Morris USA and Philip Morris International.
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Charmin is an American brand of toilet paper manufactured by Procter & Gamble.
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Twisties are a type of cheese curl corn-based snack food product, available mainly in Australia, and other Oceanian countries such as Papua New Guinea, New Caledonia, Vanuatu and Fiji, the Southeast Asian countries Malaysia, Thailand, Singapore and Brunei, and the island of Mauritius in the Indian Ocean. They are also available in Italy, but marketed as "Fonzies", and in France as "Belin Croustilles". It was launched in 1950 by the General Foods Corporation. The brand name is owned by The Smith's Snackfood Company. While originally an Australian-owned company, Smith's was acquired in August 1998 by Frito-Lay, the second largest producer of snack foods in Australia, which in turn is owned by American multi-national PepsiCo. In Malaysia, Twisties is a product of Mondelēz International, after having been a part of Danone and later, Kraft Foods previously. In Thailand, the Twisties trademark is owned by Lay's, which like The Smith's Snackfood Company, is owned by PepsiCo.
Silk Cut is a British brand of cigarettes, currently owned and manufactured by Gallaher Group, a division of Japan Tobacco. The packaging is characterised by a distinctive stark white packet with the brand name in a purple, blue, red, silver, white or green square.
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As nicotine is highly addictive, marketing nicotine-containing products is regulated in most jurisdictions. Regulations include bans and regulation of certain types of advertising, and requirements for counter-advertising of facts generally not included in ads. Regulation is circumvented using less-regulated media, such as Facebook, less-regulated nicotine delivery products, such as e-cigarettes, and less-regulated ad types, such as industry ads which claim to discourage nicotine addiction but seem, according to independent studies, to promote teen nicotine use.