Flyer (pamphlet)

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Leaflets being handed out in New York City (1973) Without breaking stride, homeward bound commuter as the Staten Island Ferry Terminal reaches for leaflet from street... - NARA - 549907.jpg
Leaflets being handed out in New York City (1973)
Hundreds of flyers litter the streets in South Beach, Miami. Scenes like these are not uncommon in cities known for their nightlife Flyers sobe 2.jpg
Hundreds of flyers litter the streets in South Beach, Miami. Scenes like these are not uncommon in cities known for their nightlife
Distribution of leaflets over Afghanistan by the U.S. military in 2010 Helmand leaflets350.jpg
Distribution of leaflets over Afghanistan by the U.S. military in 2010
Flyers pasted to a wall in Haikou, Hainan Province, China Flyers in China 02.jpg
Flyers pasted to a wall in Haikou, Hainan Province, China

A flyer is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. In the 2010s, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-color circulars.

Paper thin, flexible material mainly used for writing upon, printing upon, drawing or for packaging

Paper is a thin material produced by pressing together moist fibres of cellulose pulp derived from wood, rags or grasses, and drying them into flexible sheets. It is a versatile material with many uses, including writing, printing, packaging, cleaning, decorating, and a number of industrial and construction processes. Papers are essential in legal or non-legal documentation.

Photocopier device for reproducing documents

A photocopier is a machine that makes copies of documents and other visual images onto paper or plastic film quickly and cheaply. Most modern photocopiers use a technology called xerography, a dry process that uses electrostatic charges on a light-sensitive photoreceptor to first attract and then transfer toner particles onto paper in the form of an image. Heat, pressure or a combination of both is then used to fuse the toner onto the paper. Copiers can also use other technologies such as ink jet, but xerography is standard for office copying. Earlier versions included the Gestetner stencil duplicator, invented by David Gestetner in 1887.

Contents

Terminology

A flyer is also called a "flier", "circular", "handbill", "pamphlet", "poster", "lit'" (literature), "weekly ad", "catalogue" or "leaflet".[ citation needed ]

Pamphlet unbound booklet containing text

A pamphlet is an unbound book. Pamphlets may consist of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths, called a leaflet or it may consist of a few pages that are folded in half and saddle stapled at the crease to make a simple book.

Usage

Flyers may be used by individuals, businesses, not-for-profit organizations or governments to:

Business Organization undertaking commercial, industrial, or professional activity

Business is the activity of making one's living or making money by producing or buying and selling products. Simply put, it is "any activity or enterprise entered into for profit. It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors."

Concert live performance of music

A concert is a live music performance in front of an audience. The performance may be by a single musician, sometimes then called a recital, or by a musical ensemble, such as an orchestra, choir, or band. Concerts are held in a wide variety and size of settings, from private houses and small nightclubs, dedicated concert halls, arenas and parks to large multipurpose buildings, and even sports stadiums. Indoor concerts held in the largest venues are sometimes called arena concerts or amphitheatre concerts. Informal names for a concert include show and gig.

Nightclub entertainment venue which usually operates late into the night

A nightclub, music club or club, is an entertainment venue and bar that usually operates late into the night. A nightclub is generally distinguished from regular bars, pubs or taverns by the inclusion of a stage for live music, one or more dance floor areas and a DJ booth, where a DJ plays recorded music. The upmarket nature of nightclubs can be seen in the inclusion of VIP areas in some nightclubs, for celebrities and their guests. Nightclubs are much more likely than pubs or sports bars to use bouncers to screen prospective clubgoers for entry. Some nightclub bouncers do not admit people with informal clothing or gang apparel as part of a dress code. The busiest nights for a nightclub are Friday and Saturday night. Most clubs or club nights cater to certain music genres, such as house music or hip hop. Many clubs have recurring club nights on different days of the week. Most club nights focus on a particular genre or sound for branding effects.

Festival Organised series of acts and performances

A festival is an event ordinarily celebrated by a community and centering on some characteristic aspect of that community and its religion or cultures. It is often marked as a local or national holiday, mela, or eid. Next to religion and folklore, a significant origin is agricultural. Food is such a vital resource that many festivals are associated with harvest time. Religious commemoration and thanksgiving for good harvests are blended in events that take place in autumn, such as Halloween in the northern hemisphere and Easter in the southern.

Like postcards, pamphlets and small posters, flyers are a low-cost form of mass marketing or communication. There are many different flyer formats. Some examples include:

Postcard type of postal stationery

A postcard or post card is a rectangular piece of thick paper or thin cardboard intended for writing and mailing without an envelope. Shapes other than rectangular may also be used. There are novelty exceptions, such as wood postcards, made of thin wood, and copper postcards sold in the Copper Country of the U.S. state of Michigan, and coconut "postcards" from tropical islands.

Poster any piece of printed paper designed to be attached to a wall or vertical surface

"A poster is a temporary promotion of an idea, product, or event put up in a public space for mass consumption." Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers, propagandists, protestors, and other groups trying to communicate a message. Posters also are used for reproductions of artwork, particularly famous works, and are generally low-cost compared to the original artwork. The modern poster, as we know it, however, dates back to the 1840s and 1850s when the printing industry perfected colour lithography and made mass production possible.

Mass marketing is a market strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible. Traditionally mass marketing has focused on radio, television and newspapers as the media used to reach this broad audience. By reaching the largest audience possible, exposure to the product is maximized, and in theory this would directly correlate with a larger number of sales or buys into the product.

Letterhead paper with printed head

A letterhead, or letterheaded paper, is the heading at the top of a sheet of letter paper (stationery). That heading usually consists of a name and an address, and a logo or corporate design, and sometimes a background pattern. The term "letterhead" is often used to refer to the whole sheet imprinted with such a heading.

A compliments slip is a slip of paper that contains the same name and address information that would be on a letterhead of formal letter stationery, the pre-printed salutation "with compliments" or "with our/my compliments", and space afterwards for a short handwritten message to be added. It is used in correspondence, as an enclosure for other material.

Common Sense was a pamphlet that was distributed preceding the American Revolution Commonsense.jpg
Common Sense was a pamphlet that was distributed preceding the American Revolution

Flyers are inexpensive to produce and they required only a basic printing press from the 18th century to the 20th century. Their widespread use intensified in the 1990s with the spread of less expensive desktop publishing systems. In the 2010s, inexpensive black and white flyers can be produced with just a personal computer and a computer printer. In the 2010s, the ordering of flyers through traditional printing services has been supplanted by Internet services. Customers send designs, review proofs online or via e-mail and receive the final products by mail.

Flyers are not a new medium: prior to the War of American Independence some colonists were outraged with the Stamp Act (1765) and gathered together in anti-stamp act congresses and meetings. In these congresses they had to win support, and issued handbills and leaflets, pamphlets, along with other written paraphernalia, to do so.

In the 2000s, some jurisdictions have laws or ordinances banning or restricting leafleting or flyering in certain locations. Owners of private property may put up signs saying "Post No Bills"; this occurs particularly on wooden fences surrounding building sites or vacant lots.

Distribution and use

Flyers are handed out on the street (a practice known as "flyering" or "leafleting"), distributed door-to-door through the mail, posted on bulletin boards, put under windshield wipers of cars, given away at events or on the street, or affixed to telephone poles, walls, or other surfaces. Bulletin boards are found on college campuses, in cafés, community meeting houses, laundromats and small markets. Cheap to produce, contemporary flyers are frequently produced in 300  g/m2 glossy card, whereas a leaflet might be produced on a 130 g/m2–170 g/m2 weight paper and can be a very effective form of direct marketing.

In the 2010s, some individuals and organizations send flyers through e-mail, a tactic that avoids spending money on paper, printing and mailing or hiring people to post the flyers on telephone poles or hand them out. The electronic may be embedded into the body of the e-mail or added as an attachment to be opened.

See also

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