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A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. In the 2010s, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-color circulars.
A flyer is also called a "circular", "handbill", "pamphlet", "poster", "lit'" (literature), "weekly ad", "catalogue" or "leaflet".[ citation needed ]
It is also used for marketing.
Flyers may be used by individuals, businesses, not-for-profit organizations or governments to:
Like postcards, pamphlets and small posters, flyers are a low-cost form of mass marketing or communication. There are many different flyer formats. Some examples include:
Flyers are inexpensive to produce and they required only a basic printing press from the 18th century to the 20th century. Their widespread use intensified in the 1990s with the spread of less expensive desktop publishing systems. In the 2010s, inexpensive black and white flyers can be produced with just a personal computer and a computer printer. In the 2010s, the ordering of flyers through traditional printing services has been supplanted by Internet services. Customers send designs, review proofs online or via e-mail and receive the final products by mail.
Flyers are not a new medium: prior to the War of American Independence some colonists were outraged with the Stamp Act (1765) and gathered together in anti-stamp act congresses and meetings. In these congresses they had to win support, and issued handbills and leaflets, pamphlets, along with other written paraphernalia, to do so.
In the 2000s, some jurisdictions have laws or ordinances banning or restricting leafleting or flyering in certain locations. Owners of private property may put up signs saying "Post No Bills"; this occurs particularly on wooden fences surrounding building sites or vacant lots.
Flyers are handed out on the street (a practice known as "flyering" or "leafleting"), distributed door-to-door through the mail, posted on bulletin boards, put under windshield wipers of cars, given away at events or on the street, or affixed to telephone poles, walls, or other surfaces. Bulletin boards are found on college campuses, in cafés, community meeting houses, laundromats and small markets. Cheap to produce, contemporary flyers are frequently produced in 300 g/m2 glossy card, whereas a leaflet might be produced on a 130 g/m2–170 g/m2 weight paper and can be a very effective form of direct marketing.
In the 2010s, some individuals and organizations send flyers through e-mail, a tactic that avoids spending money on paper, printing and mailing or hiring people to post the flyers on telephone poles or hand them out. The electronic may be embedded into the body of the e-mail or added as an attachment to be opened.
Encaustic painting, also known as hot wax painting, involves using heated beeswax to which colored pigments are added. The liquid or paste is then applied to a surface—usually prepared wood, though canvas and other materials are often used. The simplest encaustic mixture can be made from adding pigments to beeswax, but there are several other recipes that can be used—some containing other types of waxes, damar resin, linseed oil, or other ingredients. Pure, powdered pigments can be used, though some mixtures use oil paints or other forms of pigment.
To publish is to make content available to the general public. While specific use of the term may vary among countries, it is usually applied to text, images, or other audio-visual content, including paper. The word publication means the act of publishing, and also refers to any printed copies.
Matthew James Aitken is an English songwriter and record producer, brought up in Astley, Greater Manchester, best known as the creative force behind the 1980s songwriting/production trio Stock Aitken Waterman.
The read-through, table-read, or table work is a stage of film, television, radio, and theatre production when an organized reading around a table of the screenplay or script by the actors with speaking parts is conducted.
Scratchboard or scraperboard, is a form of direct engraving where the artist scratches off dark ink to reveal a white or colored layer beneath. Scratchboard refers to both a fine-art medium, and an illustrative technique using sharp knives and tools for engraving into a thin layer of white China clay that is coated with dark, often black India ink. There is also foil paper covered with black ink that, when scratched, exposes the shiny surface beneath. Scratchboard can be used to yield highly detailed, precise and evenly textured artwork. Works can be left black and white, or colored.
Infoshops are places in which people can access anarchist or autonomist ideas. They are often stand-alone projects, or can form part of a larger radical bookshop, archive, autonomous social centre or community centre. Typically, infoshops offer flyers, posters, zines, pamphlets and books for sale or donation. Other items such as badges, locally produced artworks and T-shirts are also often available. Infoshops can also provide printing and copying facilities for people to produce their own literature or have a meeting space.
A brochure is an informative paper document that can be folded into a template, pamphlet, or leaflet. A brochure can also be a set of related unfolded papers put into a pocket folder or packet. Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform prospective customers or members of the public of the benefits.
Joseph Christian Leyendecker was a German-American illustrator. He is considered to be one of the preeminent American illustrators of the early 20th century. He is best known for his poster, book and advertising illustrations, the trade character known as The Arrow Collar Man, and his numerous covers for The Saturday Evening Post. Between 1896 and 1950, Leyendecker painted more than 400 magazine covers. During the Golden Age of American Illustration, for The Saturday Evening Post alone, J. C. Leyendecker produced 322 covers, as well as many advertisement illustrations for its interior pages. No other artist, until the arrival of Norman Rockwell two decades later, was so solidly identified with one publication. Leyendecker "virtually invented the whole idea of modern magazine design."
Olfa Corporation is a Japanese manufacturer of utility knives, founded in 1956 in Osaka, Japan. The name is derived from the Japanese words oru and ha. The company is known for inventing the snap-off blade and the rotary cutter.
Thomas Aquinas Daly is an American contemporary landscape and still life painter.
Nigel Holmes is a British/American graphic designer, author, and theorist, who focuses on information graphics and information design.
Shannon Okey is an American writer and knit designer.
Robert Beverly Hale was an artist, curator of American paintings at the Metropolitan Museum of Art, and instructor of artistic anatomy at the Art Students League of New York and the Pennsylvania Academy of Fine Art. He was also the author of the well-known book Drawing Lessons from the Great Masters, as well as the translator of the classic anatomy text Artistic Anatomy by Dr. Paul Richer.
Classical Realism is an artistic movement in the late-20th and early 21st century in which drawing and painting place a high value upon skill and beauty, combining elements of 19th-century neoclassicism and realism.
The Villejuif leaflet, also known as the Villejuif flyer and the Villejuif list, was a pamphlet which enjoyed wide distribution. The leaflet listed a number of safe food additives with their E numbers as alleged carcinogens. The leaflet caused mass panic in Europe in the late 1970s and 1980s. One of the entries on the list was citric acid (E330).
Floyd MacMillan Davis was an American painter and illustrator known for his work in advertising and illustration; Walter and Roger Reed described him as "someone who could capture the rich, beautiful people of the 1920s: dashing, mustachioed men; the cool, svelte women. But Davis was just as capable at capturing just-plain-folk, and with a cartoonist's sensibilities and a fresh humor, he expanded into story art and ad work that called characters of every persuasion.
Ingres paper is a type of drawing paper. It is a laid finish paper of light to medium weight, and it is not as strong or as durable as Bristol paper. Laid finish refers to the imprint of regular screen pattern of a papermaker's mould. Ingres is not necessarily a handmade paper, but is produced to replicate the properties of laid paper. Ingres is often used for charcoal and pastel drawing. It is also used as an endpaper in books.
Gill Saunders(born 1956) is a senior curator at the Victoria and Albert Museum, an author, and broadcaster.
A colored pencil, coloured pencil, pencil crayon, or coloured/colouring lead is an art medium constructed of a narrow, pigmented core encased in a wooden cylindrical case. Unlike graphite and charcoal pencils, colored pencils' cores are wax- or oil-based and contain varying proportions of pigments, additives, and binding agents. Water-soluble (watercolor) pencils and pastel pencils are also manufactured as well as colored leads for mechanical pencils.
Bill Milkowski is an American jazz critic, journalist, and biographer. Since the 1970s he has written thousands of articles for magazines and album liner notes. He has written for DownBeat, JazzTimes, Jazziz, The Absolute Sound, Paste, Jazzthing and Guitar Club. He is the author of a biography of bassist Jaco Pastorius, a biography of Rolling Stones guitarist Keith Richards, an annotated history of jive music, and a collection of interviews.