Todd Snyder (fashion designer)

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Todd Snyder is an American fashion designer based in New York City. He founded his eponymous fashion label in 2011, and has been called "the most influential menswear designer of his generation" by GQ. [1] The brand was acquired by American Eagle Outfitters in 2015. [2]


Early life and education

Snyder was born and raised in Ames, Iowa, [3] where he played on his high school's football team. Ames, Iowa had a population of 66,427 in 2020; [4] the 27,854 students of Iowa State University account for about half of the city's population. [5] His father was a civil engineer who "wore a suit and tie every day", [6] and Snyder worked at their civil engineering firm as a draftsperson and surveyor. [6] He initially studied finance at Iowa State University before changing his major to apparel merchandising and design. [7]


In the 1990s, Snyder was a tailor’s assistant at Badowers, a Des Moines menswear shop founded in 1950. [8] Snyder moved to New York to design outerwear for Polo Ralph Lauren before becoming the director of menswear for the Gap Inc. Snyder later became SVP of menswear at J. Crew, where he introduced formal wear and created collaborations with heritage brands, including Timex, Red Wing Shoes, Thomas Mason, and Alden. [9] [10]

Snyder founded his namesake label in 2011 in New York City. The brand launched its first menswear collection in the Fall of 2011 at Bergdorf Goodman, Ron Herman, and Neiman Marcus. In 2012, the fashion label was picked up by Barneys New York and select Nordstrom stores. In November 2015, American Eagle purchased the Todd Snyder clothing brand and Snyder's Tailgate brand of vintage-inspired collegiate sportswear for $11 million. [11] [12]

Snyder is inspired by Savile Row craftsmanship, military tailoring, and New York style. Snyder has stated he wants to "make it easier for guys to dress better". [6]


D.S. & Durga fragrances and candles are sold in all Todd Snyder boutiques Browsing DS and Durga fragrances.jpg
D.S. & Durga fragrances and candles are sold in all Todd Snyder boutiques

In 2013 Todd Snyder launched a partnership with heritage sportswear brand Champion, which was established in 1919. [1]

In July 2019, Snyder created a Moby’s x Todd Snyder capsule collection in collaboration with Hamptons restaurateur Lincoln Pilcher. [13]

Todd Snyder commemorated the 10th anniversary of the brand by partnering with Vans on sneakers in the Vans Slip-On 98 DX and the Lace-Up 73 DX models redesigned with cork insoles and premium suede. [14]

Todd Snyder and New Balance have a long-running collaboration, including a limited-edition version of the New Balance 237. [15]

In 2023 Todd Snyder partnered with Michael Graham, founder of Brooklyn-based Savant Studios, on a capsule collection called Artifacts. [16]

D.S. & Durga collaborated with Todd Snyder on a fragrance named Young Dunes, [17] and its products are sold in Todd Snyder boutiques.

Retail locations

Awards and honors

Personal life

Snyder lives in New York City and has three daughters. [26]

See also

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  1. 1 2 Schube, Sam (2018-02-06). "The Man Who Taught Men to Love Clothes". GQ. Retrieved 10 March 2020.
  2. A New Look, and Label, for American Eagle Outfitters Hiroko Tabuchi, New York Times, November 2, 2015
  3. American Fashion Designer Todd Snyder Let A Speedmaster Get Away Hodinkee, Jon Bues, November 8, 2021
  4. "2020 Census State Redistricting Data". United states Census Bureau. Retrieved 12 August 2021.
  5. "Final Enrollment – Spring 2023" (PDF). Iowa State University - Office of the Registrar. February 2, 2023.
  6. 1 2 3 French, Alex (September 15, 2022). "In Todd Snyder We Trust". Fatherly.
  7. "Iowa State alumnus opens flagship store in New York City". Iowa State University. 8 December 2016. Retrieved 2023-05-05.
  9. "TODD SNYDER FOR TODD SNYDER". Retrieved 2022-06-15.
  10. Trebay, Guy (2015-07-09). "Todd Snyder, a Designer Raised in Iowa, Is Big in Japan". The New York Times. ISSN   0362-4331 . Retrieved 2022-06-15.
  11. American Eagle Outfitters Looks to Grow Up Helena Yeung, Hypebeast, November 4, 2015
  12. "American Eagle Acquires Todd Snyder in $11 Million Deal". Women's Wear Daily. November 3, 2015. Retrieved 2022-06-15.
  13. "Todd Snyder and Moby's Lincoln Pilcher Explain How Their Capsule Collection Came To Be". Fashion Week Daily. August 12, 2019. Retrieved December 21, 2019.
  14. Sacal, Andrea (April 19, 2023). "Sip On a "Dirty Martini" With This Todd Snyder x Vans Pack". Hypebeast.
  15. Chow, Aaron (October 17, 2022). "Todd Snyder Presents New Balance 237 "City Gym"". Hypebeast. Retrieved April 19, 2023.
  16. Palmieri, Jean (February 24, 2023). "Todd Snyder Collabs With Savant Studios". Women's Wear Daily.
  17. Young Dunes
  18. Palmieri, Jean (April 5, 2023). "Todd Snyder Opens Chicago Store in Lincoln Park Neighborhood". Women's Wear Daily.
  19. Todd Snyder Opens Permanent East Hampton Store Jean E. Palmieri, Women's Wear Daily, May 25, 2021
  20. Silverstein, Noah (July 6, 2022). "Designer Todd Snyder Talks Summer Style, Creativity, and His New Store at Rockefeller Center". Rockefeller Center.
  21. Todd Snyder to Open Store in Brooklyn Women's Wear Daily, Jean E. Palmieri, February 1, 2022
  22. CFDA Awards 2012: The Winners! Kerry Pieri, Harper's Bazaar, June 4, 2012
  23. Best New Menswear Designers in America 2012 GQ, February 23, 2012
  24. Introducing the 2013 CFDA/Vogue Fashion Fund Finalists Vogue, July 17, 2013
  25. 2014 CFDA Fashion Awards CFDA
  26. About Todd Snyder