Often referred to as the "City of Roses," Portland, Oregon attracts visitors due to its vibrant culinary scene, verdant parks, tax-free shopping and its proximity to areas of outstanding natural beauty.
Some of Portland's districts and neighborhoods have been described as tourist attractions, including East Burnside, North Mississippi Avenue, Northeast Alberta Street, Northwest 23rd Avenue, Pearl District, and Southeast Division Street.[2]
The legalization of cannabis consumption for recreational purposes in Oregon has allowed Portland to capitalize on cannabis tourism.[20]
Hotel industry
In 2024, KATU said " 354,140 hotel rooms were sold in August, the highest since 2019 when there were 409,851 rooms sold".[21] According to The Oregoanin, Portland hotels were 70 percent booked during June-August 2024.[22]
In 2024, KATU said, "In 2022, the city spent 36% more on tourism than it did in 2021, but 8.3% less than it did overall from 2019-2022. As for tourism earnings, the city experienced a booming increase of 25% from 2021 - 2022... but overall earned 2.7% less from 2019-2022. This pattern is reflected in tourism industry jobs as well. Portland hired 32,400 jobs from 2021-2022, a net increase of 19%. However, due to the deficit of tourism jobs in 2020 and 2021, the city overall has experienced a net loss of 12.3% for tourism industry jobs since 2019."[23]
In 2023, Portland area tourism generated $5.4 billion in direct spending[24] from 12.1 million overnight person-trips.[25] That visitor spending is estimated to have supported 34,400 jobs, generating $1.7 billion in employment earnings.[26]
In 2024, Portland saw 2.4 million visitors during each of the months of June, July, and August, according to a foot traffic report published by Downtown Portland Clean & Safe.[27]
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