Trimedia International

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Trimedia International
Industry PR agency
Founded1961;63 years ago (1961) in Switzerland
Defunct2009 (2009)
FateMerged with sister company Mmd
SuccessorGrayling Global
Number of locations
30 offices
Number of employees
Approx. 600
Parent Huntsworth (2004-2009)

Trimedia International was a pan-European PR agency employing around 600 staff in 30 offices and 11 European countries. In August 2009, Huntsworth, the parent company of Trimedia, announced that Trimedia would merge with sister company Mmd [1] which has 18 offices in Central Europe, Russia and Eurasia and Grayling which has offices in The Americas, Middle East, and Asia Pacific. The new company is called Grayling Global and is the second largest independent PR firm in the world. [2] The changes took effect from 1 January 2010. [3]

Contents

History

Established in 1961 in Switzerland, Trimedia was acquired by Huntsworth in 2004. Michael Murphy, was appointed International CEO, leading to rapid growth across Europe.[ citation needed ]

In 2005, Huntsworth’s merger with Incepta plc brought former Citigate offices into the family. Huntsworth axed the Citigate Communications brand in the UK following its takeover of Incepta in 2005. [4]

In January 2007, Harrison Cowley merged with Trimedia in the UK, placing the consultancy into the Top 15 in PR Week’s annual Top 150.

Awards

Clients

Trimedia's clients include many global brands. Some of these clients include the following:

Archive: Major News

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References

  1. "PR, public relations & communications news, opinion & analysis | PRWeek UK". Archived from the original on 7 September 2012. Retrieved 26 April 2009.
  2. "Huntsworth to merge Trimedia into Grayling". www.prweek.com. Retrieved 2 December 2023.
  3. Investors Chronicle [ dead link ]
  4. 1 2 "PR, public relations & communications news, opinion & analysis | PRWeek UK". Archived from the original on 21 April 2013. Retrieved 26 April 2009.
  5. Winners 2008 excellence-awards.eu [ dead link ]
  6. "Public Sector: Campaign Breakdown - Freshers' Fairs". www.prweek.com. Retrieved 2 December 2023.
  7. PR group Huntsworth announces restructuring Communicate magazine, August 2009
  8. "Trimedia: Trimedia Germany appoints new CEO".
  9. "Vivien Hepworth and Loretta Tobin to lead new Grayling". www.prweek.com. Archived from the original on 7 January 2011.
  10. Summary accessmylibrary.com [ dead link ]